Advertisement Writing | Classified Advertisement Format, Advertisement Writing Types and Examples

Advertisement Writing Format, Types, Examples of Classified Advertisement Class 11

Classified Advertisement Class 11

What is a Classified Advertisement?

Classified Advertisement – A classified advertisement is a small advertisement that you put in a newspaper or a magazine, usually, because you want to sell or buy something or to find or offer a job.

Class 11 English Writing skills – Advertisement writing

In the class 11 CBSE examination, choices will be given to attempt any one question out of the given two Short Answer Questions of Advertisement writing (3 MARKS)

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Class 11 English Writing skills – Advertisement writing – Breakup of Marks

The breakup of 3 marks for the question on Advertisement writing in class 11, English writing skills paper as per CBSE guidelines is as follows:

Format	01 mark
Content	01 mark
Expression	01 mark
Total	03 marks

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Classified Advertisement Topics for class 11 English Writing Skills paper

A Classified advertisement is written by an employer who is looking for the services of a person in his organization or to sell/purchase/rent any property or for many other purposes.

TYPE OF ADVERTISEMENT	PURPOSE
SITUATION VACANT	This advertisement is written by an employer who is looking for the services of a person in his organization.
SITUATION WANTED	This is written by a job-seeker.
FOR SALE	This is written in an attempt to sell property, assets, office goods, etc.
TO LET	This is written by a person looking for tenants for his/her property.
ACCOMMODATION WANTED	Written by the ones looking for a place for accommodation.
MATRIMONIALS	This is written while looking for prospective marriage candidates
MISSING	This is written in case any object/person/pet goes missing giving descriptive details for the same.

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Tips for writing Classified Advertisement for Class 11 English Writing skills paper

When you’re writing an advertisement, every word counts. Being too vague or wordy will cause people to skim your advertisement instead of pausing to read it, so the same writing tenets apply no matter what type of advertisement you’re writing.
It should begin with a heading in bold or upper case letters.
The language should be according to the audience we are referring to. For example- If you want to sell something to the youngsters, the words chosen shall be good enough to attract them.
Do not use the same descriptive characteristics for every type of advertisement. For example- In Situation Wanted case, calling for receptionist applications, one must use words that are indicative of the personality and communication skills you are looking for. On the other hand, for hiring a tech executive, it is imperative you ask for skills limited to the IT department.
Do not make full sentences. The prescribed limit is 50 words and in order to make your advertisement loaded with information about the topic, you have to manage your words carefully.
Always add contact details in the end either in the form of contact no., email id or both. They are generally given in the question.
Remember, nowhere in the answer are you required to mention your own personal details.
It should always be in a box made with sharpened pencil.
It should be neat and clean with good presentation.
Practice a lot of advertisements because, “Practice makes the man (or woman, for that matter) perfect” .

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Classified Advertisement Examples

1. Principal, Sunrise Global School, Agra requires a receptionist for her school. Draft a suitable advertisement in about 50 words to be published in the classified columns of a national newspaper giving all the necessary details of qualifications and experience required in the receptionist.
(CBSE 2016)

Answer:

SITUATION WANTED
REQUIRED a young, dynamic, smart, charismatic and friendly female receptionist for Sunrise Global School, Agra. Attractive salary with fringe benefits. Healthy work environment. Fresh graduates having honours or equivalent degree in English with good communication skills can apply by sending their cover letter and resume till March 30 on the below mentioned id: [email protected]. For queries, contact: 98100XXXXX

2. You are Vikram/Sonia, an Hon’s graduate in history with specialization in Medieval India. You are well acquainted with places of historical interest in Delhi, Agra and Jaipur. You are looking for the job of tourist guide. Write an advertisement in about 50 words for the situations wanted column of a local newspaper. Your contact no. 999751234.
(CBSE 2017)

Answer:

SITUATION VACANT!
BA (Hons) History topper, Vikram/Sonia, with specialization in Medieval India is looking for the job of a tourist guide. Age 22 years. Affluent in Hindi and English. Well-acquainted with places of historical interest in Delhi, Agra and Jaipur. Good communication skills, persuasion skills and charming personality. Expected salary- 30,000pm. Contact no.: 999751234 and email-id : [email protected].

3. You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell your flat as you are shifting to another city for work. Draft a suitable advertisement in not more than 50 words to be published in The Pune Times under the classified columns.
(CBSE 2018)

Answer:

FOR SALE
Flat No. 12, Seva Nagar, Pune. Ground floor with two bedrooms having attached bathrooms, car parking available, park facing, best location, friendly neighbours, 24 hour power and water supply, low maintenance charges and reasonable price. For further details, contact:Harish/Harshita 98100XXXXX

4. You are Ram/Rajani. Draft a classified advertisement, in not more than 50 words, to be published in India Times for the sale of a used motor car giving all the necessary details. You can be contacted at 12345679.
(CBSE 2017 COMPARTMENT)

Answer:

FOR SALE
Available black Maruti SWIFT Dzire, ZXI, year 2016, self-driven, cautiously used, scratch less with a stereo and perfectly working air-conditioner. No scratches,Beautiful upholstery, good condition, Interested may contact:Ram /Rajni , 12345679

5. You are Karan Kumar/ Karuna Bajaj, a leading lawyer practising in Surat. You want to buy an independent house at City Light Road to be used as office-cum-residence. Draft an advertisement in about 50 words for the classified columns of a local newspaper. You can be contacted at 45645678.
(CBSE 2016)

Answer:

FOR PURCHASE
Independent house at City Light Road to be used as office-cum-residence, medium-sized, preferably the corner one, fully-furnished and ready to move in. Reasonably priced. Interested may contact Karan Kumar/ Karuna Bajaj: 45645678

What is an Advertisement? the Need

The video covers the english writing skills topic of Advertisement writing There are solved examples on Classified advertisement which have been discussed in detail.

The video covers the writing skills topic of Advertisement writing. It covers the following –

1. What is an advertisement

2. What is the need to advertise

3. Types of advertisement

Advertisement writing FAQs

1. What are the types of advertisements?
A1. In a newspaper, advertisements can be of two types – classified and commercial or display. A classified advertisement includes only text. The price of such ads is based on the number of characters used. Display advertisements are more extravagant. They cover more space, include images and cost more.

2. Define an advertisement.
A2. An advertisement or a classified advertisement is a small advertisement which aims to send information to concerned people about various things. The sender may publish it for selling a product or service, for matrimonials, missing persons, rental serives or to hire or offer employment opportunity, etc. as well. It is generally put in a magazine or newspaper.

3. List down the purposes for which we can write a classified advertisement.
A3. We can write a classified advertisement for the following purposes:

To buy or sell something.
To get a job or hire an employee.
To find a missing person.
To find a groom or bride.
To rent out or take something on rent.

4. How many marks are allotted to the question on Advertisement writing?
A4. 3 marks are allotted to advertisement writing in class 11.

5. What is the format of a classified advertisement?
A5. The format of a classified advertisement is given below:

6. What important information must be given in an advertisement?
A6. The following is the information which is important in a classified advertisement:

Contact details
If you are looking for a job, mention your education qualification and the kind of job you are seeking.
If you are looking for an employee, mention the educational qualification required from the person and what kind of job you are offering.
If you are looking for a missing person, mention the appearance and recent activity (before disappearance) of the missing person.
If you are looking for a bride and groom, mention the characteristics of the bride/groom required.
If you are looking for accommodation, mention the description of the accommodation you are looking for.
If you want to buy or sell, mention the features of the thing or service you wish to buy or sell.

7. In how many words do we have to write a classified advertisement in exam?
A7. We have to write a classified advertisement in 50 words only.

8. Give 10 important topics of classified ads.
A8. The different types of advertisements are as follows:

Situation vacant
wanted
Accommodation wanted
Matrimonial
Missing
To let
For sale
Educational institutions
Travel and tours
Packers and movers

9. Do we get choice in the question on advertisement writing?
A9. Yes, students will be given two questions on classified advertisement out of which they have to attempt only one.

10. Mention 5 things to keep in mind while attempting a question on advertisement writing.
A10. 5 things to keep in mind while attempting a question on advertisement writing are as follows:

The heading should be in all uppercase and underlined.
The advertisement should end with the writer’s contact details in the form of phone number and address.
Do not mention personal details unless it is relevant to the question.
The classified advertisement should be in a box.
Do not make full sentences.

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