The Full form of PETA is People for the Ethical Treatment of Animals. PETA, with more than 6.5 million members and supporters is considered to be the largest animal rights organization in the world. Based in Norfolk, Virginia, PETA is an American animal rights organization and led by Ingrid Newkirk, its international president. It is a non profit corporation with nearly 400 employees working for the animal rights. The main attention focused by PETA is on the four areas in which the largest numbers of animals suffer the most intensive cruelty for the longest periods of time: in the laboratories, in the clothing trade, in the food industry, and in the entertainment industry. They also work on a variety of other issues, such as the cruel killing of birds, rodents, and other animals who are often considered “pests” as well as cruelty to domesticated animals. PETA was founded in March 1980 by Newkirk and the animal rights activist Alex Pacheco. As discussed, today it focuses its attention on four core issues—opposition to animal testing, factory farming, fur farming, and the use of animals in entertainment. It also campaigns for a vegan lifestyle and against eating meat, chicken and fishing, the keeping of chained backyard dogs, dog fighting, cock fighting and bullfighting.