Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. Market where there is no physical delivery of goods

a.Spot market

b.Future market

c.None of these

d.Perfect market

2. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The subject matter of the site providing the inbound link to a page of a website.

b.A total number of inbound links to a website's page.

c.The text depicting inbound links to a page of a website.

d.The number of outbound links on the page that contains the inbound link to a page of a website.

3. Digital marketing includes____________

a.Voice Broadcast

b.Rpodcasting

c.RSA

d.Both a and b

4. Which of the following is involved in the digital marketing process?

a.Voice Broadcasting

b.Podcasting

c.RSA

d.All of the above

5. Which one of these statements is correct?

a.Online marketing professionals are paid 50% less than marketing professionals

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.Around 25% of the global population is now on the Internet.

d.98% of marketers affirm that offline and online marketing are merging

6. Under which concept do customers remain focussed?

a.Marketing

b.Product

c.Selliing

d.Production

7. Which one of the following is not a controllable variable of marketing management?

a.Cultural Environment

b.Competitive Environment

c.Social Environment

d.Psychological environment

8. What is the full form of "CAC"?

a.Credit against Commodity

b.Credit for Artificial Code

c.Cognitive Affective Conative

d.Command Against Credit

9. Which of the following statements is true about the production era?

a.None of the above

b.Consumer is king

c.Supply creates its own defmand

d.Focus only on selling products to consumer

10. Business markets are part of the company’s

a.Micro Environment

b.Legal Environment

c.Macro Environment

d.Political Environment

11. Sub-division of marketing is called

a.Division of marketing

b.None of the above

c.Allocation of marketing

d.Market Segmentation

12. Marketing adds value to the product by performing following functions.

a.Storing

b.Transporting

c.Buying and selling

d.All of these

13. Global marketing is a result of

a.All of the above

b.Globalization

c.Domestic charge

d.Privatisation

14. What is the full form of "STM"?

a.Simulated Test Market

b.Social Trail Marketing

c.Social Terminal Media

d.Social Test Module

15. Conditions necessary for exchange are

a.Each party must have something that interests the other

b.All of the above

c.Each party must be in a position to communicate and deliver the Product

d.At least two parties must be involved

16. Which of the following is not included in the function of physical supply?

a.N.H Borden

b.Phili Kotler

c.Stapleton

d.Albert W. Emery

17. Social marketing concept is based upon.........

a.Customer satisfaction and customer welfare

b.None of the above

c.Large target market with active buyers

d.Realization of Maximum profit through service of society

18. Question

a.Only I

b.Neither I nor II

c.Both I and II

d.Only II

19. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to customize the marketing messages to suit the needs of users of a particular location

b.You can run different campaigns based on the location of the mobile user

c.It enables brands to hyper-target their customers

d.It allows you to personalize your marketing messages to the mobile user in a particular location

20. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.Regulatory bodies

b.The individual consumers

c.The organization itself

d.None of the above

21. Warehousing is the sub-elements of

a.None of these

b.Distribution

c.Product

d.Promotion

22. Which of the following is the correct depiction of Digital Marketing?

a.All of the above

b.Web marketing

c.Email marketing

d.Social Media Marketing

23. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.None of these

b.Managers

c.Audience

d.Owners

24. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Philp Kotler

b.Stephen Morse

c.Neil Borden

d.Neilsen

25. Which of the following is incorrect about digital marketing?

a.Digital marketing requires electronic devices for promoting goods and services

b.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

c.Digital marketing can only be done offline

d.Digital marketing cannot be done offline

26. Which of the following metrics is used for tracking the status of email marketing?

a.Open Rate

b.Conversion Rate

c.All of the above

d.Bounce Rate

27. The societal marketing concept is most closely related to

a.Societal Interest

b.Marketing interest

c.None of the above

d.Politial interest

28. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Promotion

b.Price

c.Product

d.Distribution

29. Marketing environment consists of

a.External forces

b.Set of interacting forces

c.Internal forces

d.None of the above

30. This P is not a part of the 7Ps of marketing mix?

a.People

b.Purpose

c.Price

d.Promotion

31. What is the full form of "CIF"?

a.Common Investing Folio

b.Cognitive Investment Fund

c.Commodity and Intermediate Funding

d.Cost Insurance Freight

32. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Management System

c.Content Maintenance System

d.Content Marketing System

33. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Keeo the consumer foremost in mine

b.Produce the cheapest possible oroduct

c.Product the best possible product

d.Try to reduce the cost of marketing

34. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Search engine marketing

b.Graphic

c.Test

d.Voice Call

35. The choice of marketing mix depends upon

a.Marketing Objectives

b.The marketing environment of the organization

c.Marketing organization structure and information system

d.All of the above

36. Digital marketing is becoming very popular due to the?

a.Increase in internet users

b.increase in digital content consumption

c.All of the above

d.Increase in mobile phone users

37. Which of the following are essentially required to make a business case for content marketing?

a.All of the above

b.Impact and Challenges

c.Objectives and KPIs

d.Industry best practices

38. The extended Ps of service marketing mix is:

a.Physical Evidence, Process, People

b.People, Product, Place

c.Price Physical Evidence, Promotion

d.Product, Process, Physical Environment

39. __________is the very essence of marketing.

a.Customer focus

b.Demand

c.Research

d.None of these

40. Which of the following is not included in the function of physical supply?

a.Packaging

b.Storage

c.Standardization

d.Transport

41. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Product

b.Market

c.Consumer

d.Seller

42. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Profit, products

b.Relationships, transactions

c.Customer, profits

d.Transaction, relationships

43. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.None of the above

b.Communicate

c.plan

d.Decide

44. Question

a.None of these

b.Only II

c.Only I

d.Both I and II

45. What is the full form of "MDF"?

a.Market and Development Force

b.Maintain Dividend Factor

c.Media Data Form

d.Department for Marketing

46. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Non Profit marketing

b.Digital marketing

c.Virtual marketing

d.Profit marketing

47. The price of a product must be relevant to the

a.None of the above

b.Utility or satisfaction it delivers to buyers

c.Amount of profit the sellers can obtain

d.Availability of substitutes

48. Market where goods are transacted on the spot or immediately

a.Perfect market

b.None of these

c.Future market

d.Spot market

49. The first objective in marketing is

a.Discovering the needs of perspective consumers

b.Promotion of product to make consumers aware of its existene

c.Brainstorming

d.None of the above

50. The rural marketing is not required because

a.Rural people do not understand marketing

b.It is not practical from the cost point of view

c.None of the above

d.It is sheer wastage of time

51. What is the full form of "PEST"?

a.Potential Economic Social Trading

b.Political Economic Social Technological

c.Product Exchange security Target

d.Political Economic Security Technology

52. ........ is/are the ways to overcome marketing myopia

a.Be customer led not product oriented

b.Market orientation should be permitted throughiut the organization

c.All of the above

53. The solution to price competition is to develop a differentiated:

a.Offer, delivery, and image

b.International website

c.Package and label

d.Product , Price, and promotion

54. Myopia means

a.Proactive

b.Far-sightedness

c.None of the above

d.Short sightedness

55. What is the basic property of a service which makes it different from a product?

a.Intangibility

b.Size

c.Very expensive

d.Shape

56. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Direct Marketing

c.Electronic Marketing

d.Interactive marketing

57. Which among the following come under ‘facilitating’ category of marketing functions?

a.None of these

b.Both a and b

c.Standardizing and grading

d.Standardizing and grading, financing, risk taking, securing market information

58. Packaging is sub-element of

a.Promotion

b.Product

c.Price

d.Distribution

59. What is standardisation?

a.Marketing of product

b.Characteristics of product

c.Pricing of product

d.None of the above

60. Markets which are organized and regulated by statutory measure are

a.Unregulated markets

b.World markets

c.None of these

d.Regulated Markets

61. Marketing is a process of converting the potential customers into …………..

a.None of these

b.Marketers

c.Prospective customers

d.Actual customers

62. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.None of the above

c.Leas-based service

d.Location-based service

63. Which concept of marketing is/are customer oriented?

a.Old concept of marketing

b.All of the above

c.Entity concept of business

d.Modern concept of marketing

64. What are some examples of digital marketing?

a.Search Engine Marketing

b.Seacrh Engine Optimization

c.All of the above

d.Social Media Marketing

65. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Advertising

c.Barter

d.Selling

66. Which of the following will lead to change in the marketing mix of a product?

a.Change in the product lines of the firm

b.All of the above

c.Change in the organization or resource level of the firm

d.Change in corporate/competitive strategy of the firm

67. The marketing manager’s internal interactions include all of the following except

a.Sales

b.Finance

c.Public Relation

d.Suppliers

68. The marketing concept embraces the notion of being

a.Customer focused

b.Competition focused

c.Profitble

d.All of the above

69. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.None of the above

b.Marketing myopia

c.Customization

d.Target Marketing

70. The need or want for a particular product becomes a demand, when

a.The product/service is available

b.It is backed by buying power

c.All of the above

d.A product represents that particular need

71. Among the four P’s of marketing, place’ includes

a.Public relation

b.Location of Cutlets

c.Both a and b

d.Types of intermediaries

72. Which of the following is not specifically required by the search engines?

a.Poor User experience

b.All of the above

c.Keyword stuffing

d.Buying links

73. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Electronic Marketing

b.Interactive marketing

c.Direct Marketing

d.Indirect Marketing

74. Convenience goods are those which are

a.Consumed easily

b.None of the above

c.Distribution easily

d.Purchased frequency

75. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.All of the above

c.Satisfying customers and increasing demand

d.Providing better quality products

76. Question

a.I and II

b.Only II

c.All of these

d.I, II and III

77. State which one is not a function of marketing?

a.Identification of Customer need and wants

b.Guiding the funding agencies

c.Product planning and development

d.Communicating

78. What is the full form of "BEP"?

a.Business and Ethics Platform

b.Break Even Point

c.Business and Ecommerce Planning

d.Branded Export Trading

79. What is the full form of "FMCG"?

a.Fast Moving Consumer Goods

b.Fiscal Market and Commodity Gains

c.Fast Moving Commodity Grains

d.Frequently Moving Commodity Goods

80. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Motivation

c.Role Selection

d.Perception

81. Which one of the following phrases reflects the marketing concept?

a.This is what I make, won't you please buy it

b.The supplier is a king in the market

c.Marketing should be viewed as hunting not gardening

d.This is what I want, won't you please make it

82. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

b.A strategy that tries to appeal and recall its target audience.

c.A marketing strategy approach.

d.Yet another name of social media marketing.

83. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.Consumer

c.All of the above

d.Competions

84. Creative marketing can be defined as __________.

a.The brand value of an organization.

b.A set of schemes undertaken by the organization for distributing the marketing material.

c.A marketing department entailing several employees.

d.The marketing content and its inventive aspect.

85. What is the full form of "GRP"?

a.Gross Rating Point

b.Going Rate Pricing

c.Gross Rating Product

d.Global Rating Price

86. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Competitiors

b.Customers

c.Suppliers

d.All of these

87. Marketing is often considered synonymous with

a.Advertising

b.All of these

c.Sales promition

d.Selling

88. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1987

b.1995

c.1999

d.1990

89. How many main pillars of digital marketing?

a.1

b.2

c.4

d.3

90. Exchange concept of marketing deals with

a.Achieving marketing success through product attribute

b.Aggressively promote and push the products

c.Exchange of products between sellers and buyers covering distribution and price aspects

d.Mere appendage to production

91. What is not true about digital marketing?

a.Digital marketing cannot be done online

b.Digital marketing can be done online

c.Digital marketing is any form of marketing products or services that involves electronic devices

d.Digital marketing is often referred to as online marketing, internet marketing or web marketing

92. Modem concept of marketing consists of

a.All of these

b.Responsibility

c.Coordination

d.Decision

93. _____________reduce the demand for a product or service and a temporary

a.None of the above

b.Demarketing

c.Counter Marketing

d.Mega Marketing

94. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Customer service

b.All of the above

c.Packaging

d.Brand

95. Which of the following steps are not involved in the environmental scanning?

a.Analysis of each of the key variable separately

b.Analysis of the decision

c.None of the above

d.Identification of key decision factors

96. In marketing, selling and buying would be called the

a.Profit function

b.Secondary function

c.Primary Function

d.Exchange function

97. What is the full form of "DMU"?

a.Drive by Market Undivided

b.Dividend on Market Unit

c.Decide on Market Utilization

d.Decision Making Unit

98. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spamming

b.Indirect email marketing

c.Spoofing

d.Direct email marketing

99. The four unique elements to services include:

a.Intangibility, independence, inseparability, and inventory

b.Independence, increase, inventory, and intangibility

c.Independence, intangibility, inventory, and inception

d.Intangibility, inconsistency, inseparability, and inventory

100. Which among these is concerned with pricing policies for late entrants to a market.

a.Marketing research

b.Market penetration

c.Market skills

d.Market Skimming

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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