Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. Question

a.All of these

b.I and II

c.Only II

d.I, II and III

2. Digital marketing includes____________

a.Both a and b

b.Rpodcasting

c.RSA

d.Voice Broadcast

3. What are some examples of digital marketing?

a.Search Engine Marketing

b.All of the above

c.Social Media Marketing

d.Seacrh Engine Optimization

4. The solution to price competition is to develop a differentiated:

a.Package and label

b.International website

c.Offer, delivery, and image

d.Product , Price, and promotion

5. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Decide

b.plan

c.Communicate

d.None of the above

6. Marketing environment consists of

a.Set of interacting forces

b.None of the above

c.Internal forces

d.External forces

7. In marketing, selling and buying would be called the

a.Profit function

b.Exchange function

c.Secondary function

d.Primary Function

8. Business markets are part of the company’s

a.Political Environment

b.Macro Environment

c.Legal Environment

d.Micro Environment

9. Which of the following metrics is used for tracking the status of email marketing?

a.Conversion Rate

b.Open Rate

c.All of the above

d.Bounce Rate

10. Question

a.Only I

b.Only II

c.None of these

d.Both I and II

11. Which one of the following is not a controllable variable of marketing management?

a.Competitive Environment

b.Psychological environment

c.Social Environment

d.Cultural Environment

12. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Interactive marketing

b.Direct Marketing

c.Electronic Marketing

d.Indirect Marketing

13. Which one of these statements is correct?

a.98% of marketers affirm that offline and online marketing are merging

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.Around 25% of the global population is now on the Internet.

d.Online marketing professionals are paid 50% less than marketing professionals

14. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spamming

b.Direct email marketing

c.Spoofing

d.Indirect email marketing

15. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading

b.Both a and b

c.None of these

d.Standardizing and grading, financing, risk taking, securing market information

16. Packaging is sub-element of

a.Promotion

b.Product

c.Price

d.Distribution

17. Environmental variables or non-controllable variables of marketing are

a.Competions

b.Consumer

c.Government of the land

d.All of the above

18. Which of the following is not included in the function of physical supply?

a.Transport

b.Standardization

c.Packaging

d.Storage

19. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.A total number of inbound links to a website's page.

b.The number of outbound links on the page that contains the inbound link to a page of a website.

c.The subject matter of the site providing the inbound link to a page of a website.

d.The text depicting inbound links to a page of a website.

20. Markets which are organized and regulated by statutory measure are

a.World markets

b.None of these

c.Regulated Markets

d.Unregulated markets

21. State which one is not a function of marketing?

a.Product planning and development

b.Guiding the funding agencies

c.Identification of Customer need and wants

d.Communicating

22. Myopia means

a.Short sightedness

b.Far-sightedness

c.Proactive

d.None of the above

23. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to customize the marketing messages to suit the needs of users of a particular location

b.It allows you to personalize your marketing messages to the mobile user in a particular location

c.It enables brands to hyper-target their customers

d.You can run different campaigns based on the location of the mobile user

24. What is the full form of "BEP"?

a.Business and Ecommerce Planning

b.Break Even Point

c.Business and Ethics Platform

d.Branded Export Trading

25. Warehousing is the sub-elements of

a.Promotion

b.Product

c.Distribution

d.None of these

26. ........ is/are the ways to overcome marketing myopia

a.Be customer led not product oriented

b.All of the above

c.Market orientation should be permitted throughiut the organization

27. Market where goods are transacted on the spot or immediately

a.Spot market

b.Future market

c.None of these

d.Perfect market

28. What is the full form of "CIF"?

a.Commodity and Intermediate Funding

b.Cognitive Investment Fund

c.Common Investing Folio

d.Cost Insurance Freight

29. Modem concept of marketing consists of

a.All of these

b.Coordination

c.Responsibility

d.Decision

30. Social marketing concept is based upon.........

a.None of the above

b.Large target market with active buyers

c.Realization of Maximum profit through service of society

d.Customer satisfaction and customer welfare

31. Which of the following is incorrect about digital marketing?

a.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

b.Digital marketing cannot be done offline

c.Digital marketing requires electronic devices for promoting goods and services

d.Digital marketing can only be done offline

32. What is the full form of "CAC"?

a.Cognitive Affective Conative

b.Credit for Artificial Code

c.Command Against Credit

d.Credit against Commodity

33. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Owners

b.Managers

c.None of these

d.Audience

34. What is the full form of "GRP"?

a.Gross Rating Point

b.Going Rate Pricing

c.Gross Rating Product

d.Global Rating Price

35. What is the full form of "MDF"?

a.Market and Development Force

b.Maintain Dividend Factor

c.Media Data Form

d.Department for Marketing

36. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Profit, products

b.Relationships, transactions

c.Transaction, relationships

d.Customer, profits

37. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Interactive marketing

b.Internet Marketing

c.Electronic Marketing

d.Direct Marketing

38. Convenience goods are those which are

a.None of the above

b.Consumed easily

c.Purchased frequency

d.Distribution easily

39. What is standardisation?

a.Characteristics of product

b.Pricing of product

c.None of the above

d.Marketing of product

40. Digital marketing is becoming very popular due to the?

a.All of the above

b.Increase in mobile phone users

c.increase in digital content consumption

d.Increase in internet users

41. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Voice Call

b.Test

c.Graphic

d.Search engine marketing

42. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Product the best possible product

b.Keeo the consumer foremost in mine

c.Try to reduce the cost of marketing

d.Produce the cheapest possible oroduct

43. _____________reduce the demand for a product or service and a temporary

a.None of the above

b.Mega Marketing

c.Counter Marketing

d.Demarketing

44. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Suppliers

b.All of these

c.Customers

d.Competitiors

45. Which of the following is not specifically required by the search engines?

a.Keyword stuffing

b.Poor User experience

c.All of the above

d.Buying links

46. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The individual consumers

b.The organization itself

c.Regulatory bodies

d.None of the above

47. Which of the following is involved in the digital marketing process?

a.Voice Broadcasting

b.RSA

c.All of the above

d.Podcasting

48. The need or want for a particular product becomes a demand, when

a.The product/service is available

b.A product represents that particular need

c.All of the above

d.It is backed by buying power

49. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Promotion

b.Price

c.Product

d.Distribution

50. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Management System

c.Content Maintenance System

d.Content Marketing System

51. Which of the following is not included in the function of physical supply?

a.Stapleton

b.Phili Kotler

c.N.H Borden

d.Albert W. Emery

52. The price of a product must be relevant to the

a.Amount of profit the sellers can obtain

b.Utility or satisfaction it delivers to buyers

c.None of the above

d.Availability of substitutes

53. The choice of marketing mix depends upon

a.Marketing Objectives

b.All of the above

c.Marketing organization structure and information system

d.The marketing environment of the organization

54. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Brand

b.All of the above

c.Packaging

d.Customer service

55. Marketing is often considered synonymous with

a.All of these

b.Selling

c.Sales promition

d.Advertising

56. Under which concept do customers remain focussed?

a.Production

b.Marketing

c.Selliing

d.Product

57. Which of the following steps are not involved in the environmental scanning?

a.None of the above

b.Identification of key decision factors

c.Analysis of each of the key variable separately

d.Analysis of the decision

58. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Consumer

b.Product

c.Market

d.Seller

59. The extended Ps of service marketing mix is:

a.People, Product, Place

b.Product, Process, Physical Environment

c.Price Physical Evidence, Promotion

d.Physical Evidence, Process, People

60. Creative marketing can be defined as __________.

a.The brand value of an organization.

b.The marketing content and its inventive aspect.

c.A marketing department entailing several employees.

d.A set of schemes undertaken by the organization for distributing the marketing material.

61. Conditions necessary for exchange are

a.Each party must have something that interests the other

b.Each party must be in a position to communicate and deliver the Product

c.All of the above

d.At least two parties must be involved

62. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Philp Kotler

b.Neilsen

c.Stephen Morse

d.Neil Borden

63. Which of the following is the correct depiction of Digital Marketing?

a.Social Media Marketing

b.All of the above

c.Email marketing

d.Web marketing

64. What is the basic property of a service which makes it different from a product?

a.Intangibility

b.Shape

c.Very expensive

d.Size

65. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1999

b.1995

c.1990

d.1987

66. Global marketing is a result of

a.Domestic charge

b.All of the above

c.Globalization

d.Privatisation

67. Which of the following is/are objective(s) of marketing?

a.All of the above

b.Satisfying customers and increasing demand

c.Providing better quality products

d.Satisfying customers and increasing demand

68. What is the full form of "PEST"?

a.Political Economic Social Technological

b.Potential Economic Social Trading

c.Product Exchange security Target

d.Political Economic Security Technology

69. What is not true about digital marketing?

a.Digital marketing is any form of marketing products or services that involves electronic devices

b.Digital marketing cannot be done online

c.Digital marketing is often referred to as online marketing, internet marketing or web marketing

d.Digital marketing can be done online

70. What is the full form of "STM"?

a.Simulated Test Market

b.Social Test Module

c.Social Terminal Media

d.Social Trail Marketing

71. Which of the following are essentially required to make a business case for content marketing?

a.Objectives and KPIs

b.Industry best practices

c.Impact and Challenges

d.All of the above

72. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Profit marketing

b.Non Profit marketing

c.Virtual marketing

d.Digital marketing

73. Among the four P’s of marketing, place’ includes

a.Public relation

b.Types of intermediaries

c.Location of Cutlets

d.Both a and b

74. The four unique elements to services include:

a.Independence, intangibility, inventory, and inception

b.Intangibility, inconsistency, inseparability, and inventory

c.Intangibility, independence, inseparability, and inventory

d.Independence, increase, inventory, and intangibility

75. The marketing concept embraces the notion of being

a.Customer focused

b.Competition focused

c.All of the above

d.Profitble

76. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.Leas-based service

c.None of the above

d.Location-based service

77. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.Supply creates its own defmand

c.None of the above

d.Consumer is king

78. Which concept of marketing is/are customer oriented?

a.Entity concept of business

b.Modern concept of marketing

c.Old concept of marketing

d.All of the above

79. Which one of the following phrases reflects the marketing concept?

a.The supplier is a king in the market

b.This is what I make, won't you please buy it

c.Marketing should be viewed as hunting not gardening

d.This is what I want, won't you please make it

80. Marketing is a process of converting the potential customers into …………..

a.Prospective customers

b.Actual customers

c.None of these

d.Marketers

81. The first objective in marketing is

a.Brainstorming

b.None of the above

c.Discovering the needs of perspective consumers

d.Promotion of product to make consumers aware of its existene

82. Market where there is no physical delivery of goods

a.None of these

b.Perfect market

c.Spot market

d.Future market

83. The marketing manager’s internal interactions include all of the following except

a.Sales

b.Suppliers

c.Finance

d.Public Relation

84. How many main pillars of digital marketing?

a.2

b.1

c.4

d.3

85. Sub-division of marketing is called

a.Division of marketing

b.Market Segmentation

c.None of the above

d.Allocation of marketing

86. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Selling

c.Advertising

d.Barter

87. The rural marketing is not required because

a.It is not practical from the cost point of view

b.Rural people do not understand marketing

c.None of the above

d.It is sheer wastage of time

88. What is the full form of "DMU"?

a.Decide on Market Utilization

b.Drive by Market Undivided

c.Decision Making Unit

d.Dividend on Market Unit

89. __________is the very essence of marketing.

a.Research

b.None of these

c.Customer focus

d.Demand

90. Marketing adds value to the product by performing following functions.

a.All of these

b.Storing

c.Transporting

d.Buying and selling

91. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

b.Yet another name of social media marketing.

c.A strategy that tries to appeal and recall its target audience.

d.A marketing strategy approach.

92. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.None of the above

b.Marketing myopia

c.Target Marketing

d.Customization

93. Which of the following will lead to change in the marketing mix of a product?

a.Change in corporate/competitive strategy of the firm

b.Change in the organization or resource level of the firm

c.Change in the product lines of the firm

d.All of the above

94. This P is not a part of the 7Ps of marketing mix?

a.Promotion

b.People

c.Purpose

d.Price

95. Exchange concept of marketing deals with

a.Achieving marketing success through product attribute

b.Mere appendage to production

c.Aggressively promote and push the products

d.Exchange of products between sellers and buyers covering distribution and price aspects

96. Which among these is concerned with pricing policies for late entrants to a market.

a.Market Skimming

b.Market skills

c.Marketing research

d.Market penetration

97. The societal marketing concept is most closely related to

a.Societal Interest

b.None of the above

c.Marketing interest

d.Politial interest

98. Question

a.Only I

b.Only II

c.Neither I nor II

d.Both I and II

99. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Role Selection

b.Motivation

c.Learning

d.Perception

100. What is the full form of "FMCG"?

a.Fast Moving Consumer Goods

b.Fast Moving Commodity Grains

c.Fiscal Market and Commodity Gains

d.Frequently Moving Commodity Goods

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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