Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Seller

b.Product

c.Consumer

d.Market

2. Marketing is a process of converting the potential customers into …………..

a.Prospective customers

b.Marketers

c.Actual customers

d.None of these

3. Which of the following is not specifically required by the search engines?

a.All of the above

b.Buying links

c.Keyword stuffing

d.Poor User experience

4. What is the full form of "FMCG"?

a.Fast Moving Commodity Grains

b.Fast Moving Consumer Goods

c.Frequently Moving Commodity Goods

d.Fiscal Market and Commodity Gains

5. Conditions necessary for exchange are

a.All of the above

b.Each party must be in a position to communicate and deliver the Product

c.Each party must have something that interests the other

d.At least two parties must be involved

6. Which one of the following is not a controllable variable of marketing management?

a.Psychological environment

b.Cultural Environment

c.Social Environment

d.Competitive Environment

7. Markets which are organized and regulated by statutory measure are

a.Unregulated markets

b.Regulated Markets

c.World markets

d.None of these

8. Sub-division of marketing is called

a.Market Segmentation

b.None of the above

c.Allocation of marketing

d.Division of marketing

9. Marketing adds value to the product by performing following functions.

a.Buying and selling

b.All of these

c.Storing

d.Transporting

10. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to customize the marketing messages to suit the needs of users of a particular location

b.It allows you to personalize your marketing messages to the mobile user in a particular location

c.You can run different campaigns based on the location of the mobile user

d.It enables brands to hyper-target their customers

11. __________is the very essence of marketing.

a.None of these

b.Customer focus

c.Research

d.Demand

12. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.Regulatory bodies

b.The individual consumers

c.The organization itself

d.None of the above

13. The rural marketing is not required because

a.None of the above

b.It is not practical from the cost point of view

c.Rural people do not understand marketing

d.It is sheer wastage of time

14. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Non Profit marketing

b.Virtual marketing

c.Profit marketing

d.Digital marketing

15. Modem concept of marketing consists of

a.All of these

b.Responsibility

c.Coordination

d.Decision

16. Which of the following are essentially required to make a business case for content marketing?

a.Objectives and KPIs

b.All of the above

c.Industry best practices

d.Impact and Challenges

17. Market where goods are transacted on the spot or immediately

a.Future market

b.Perfect market

c.Spot market

d.None of these

18. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.None of these

b.Managers

c.Owners

d.Audience

19. Which of the following is not included in the function of physical supply?

a.Phili Kotler

b.Albert W. Emery

c.N.H Borden

d.Stapleton

20. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.All of the above

c.Competions

d.Consumer

21. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1990

b.1995

c.1999

d.1987

22. Exchange concept of marketing deals with

a.Achieving marketing success through product attribute

b.Aggressively promote and push the products

c.Mere appendage to production

d.Exchange of products between sellers and buyers covering distribution and price aspects

23. Myopia means

a.Far-sightedness

b.Proactive

c.None of the above

d.Short sightedness

24. The marketing manager’s internal interactions include all of the following except

a.Public Relation

b.Suppliers

c.Sales

d.Finance

25. Which of the following is not included in the function of physical supply?

a.Standardization

b.Storage

c.Packaging

d.Transport

26. Under which concept do customers remain focussed?

a.Selliing

b.Marketing

c.Product

d.Production

27. Which among the following come under ‘facilitating’ category of marketing functions?

a.Both a and b

b.Standardizing and grading

c.None of these

d.Standardizing and grading, financing, risk taking, securing market information

28. Social marketing concept is based upon.........

a.Customer satisfaction and customer welfare

b.Realization of Maximum profit through service of society

c.None of the above

d.Large target market with active buyers

29. How many main pillars of digital marketing?

a.1

b.2

c.3

d.4

30. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A strategy that tries to appeal and recall its target audience.

b.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

c.Yet another name of social media marketing.

d.A marketing strategy approach.

31. What is not true about digital marketing?

a.Digital marketing is often referred to as online marketing, internet marketing or web marketing

b.Digital marketing cannot be done online

c.Digital marketing is any form of marketing products or services that involves electronic devices

d.Digital marketing can be done online

32. Which one of the following phrases reflects the marketing concept?

a.The supplier is a king in the market

b.This is what I want, won't you please make it

c.Marketing should be viewed as hunting not gardening

d.This is what I make, won't you please buy it

33. Which one of these statements is correct?

a.Online marketing professionals are paid 50% less than marketing professionals

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.Around 25% of the global population is now on the Internet.

d.98% of marketers affirm that offline and online marketing are merging

34. Market where there is no physical delivery of goods

a.None of these

b.Perfect market

c.Future market

d.Spot market

35. The choice of marketing mix depends upon

a.Marketing organization structure and information system

b.Marketing Objectives

c.The marketing environment of the organization

d.All of the above

36. In mobile marketing, the full form of LBS is __________.

a.Location-based service

b.List-based Servive

c.None of the above

d.Leas-based service

37. The price of a product must be relevant to the

a.Amount of profit the sellers can obtain

b.Utility or satisfaction it delivers to buyers

c.Availability of substitutes

d.None of the above

38. What is the full form of "BEP"?

a.Business and Ethics Platform

b.Business and Ecommerce Planning

c.Branded Export Trading

d.Break Even Point

39. Marketing environment consists of

a.External forces

b.Set of interacting forces

c.Internal forces

d.None of the above

40. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Voice Call

b.Search engine marketing

c.Test

d.Graphic

41. Packaging is sub-element of

a.Price

b.Distribution

c.Promotion

d.Product

42. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Brand

b.Packaging

c.All of the above

d.Customer service

43. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Suppliers

c.Competitiors

d.Customers

44. Which of the following steps are not involved in the environmental scanning?

a.Analysis of the decision

b.Analysis of each of the key variable separately

c.None of the above

d.Identification of key decision factors

45. The first objective in marketing is

a.Promotion of product to make consumers aware of its existene

b.Discovering the needs of perspective consumers

c.None of the above

d.Brainstorming

46. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The number of outbound links on the page that contains the inbound link to a page of a website.

b.The text depicting inbound links to a page of a website.

c.A total number of inbound links to a website's page.

d.The subject matter of the site providing the inbound link to a page of a website.

47. What is the full form of "CAC"?

a.Command Against Credit

b.Credit against Commodity

c.Credit for Artificial Code

d.Cognitive Affective Conative

48. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Marketing System

c.Content Management System

d.Content Maintenance System

49. Global marketing is a result of

a.Privatisation

b.Domestic charge

c.All of the above

d.Globalization

50. State which one is not a function of marketing?

a.Guiding the funding agencies

b.Identification of Customer need and wants

c.Communicating

d.Product planning and development

51. The marketing concept embraces the notion of being

a.Profitble

b.Competition focused

c.Customer focused

d.All of the above

52. What is the full form of "STM"?

a.Social Trail Marketing

b.Simulated Test Market

c.Social Test Module

d.Social Terminal Media

53. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spamming

b.Direct email marketing

c.Spoofing

d.Indirect email marketing

54. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.plan

b.None of the above

c.Decide

d.Communicate

55. Among the four P’s of marketing, place’ includes

a.Both a and b

b.Public relation

c.Location of Cutlets

d.Types of intermediaries

56. The extended Ps of service marketing mix is:

a.Price Physical Evidence, Promotion

b.People, Product, Place

c.Physical Evidence, Process, People

d.Product, Process, Physical Environment

57. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Perception

b.Learning

c.Role Selection

d.Motivation

58. Which of the following is involved in the digital marketing process?

a.RSA

b.All of the above

c.Podcasting

d.Voice Broadcasting

59. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Indirect Marketing

b.Electronic Marketing

c.Interactive marketing

d.Direct Marketing

60. Question

a.I and II

b.I, II and III

c.Only II

d.All of these

61. What is the full form of "MDF"?

a.Department for Marketing

b.Market and Development Force

c.Maintain Dividend Factor

d.Media Data Form

62. This P is not a part of the 7Ps of marketing mix?

a.Purpose

b.Promotion

c.People

d.Price

63. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Philp Kotler

b.Neil Borden

c.Neilsen

d.Stephen Morse

64. Business markets are part of the company’s

a.Political Environment

b.Legal Environment

c.Macro Environment

d.Micro Environment

65. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Customer, profits

b.Profit, products

c.Relationships, transactions

d.Transaction, relationships

66. Which of the following will lead to change in the marketing mix of a product?

a.All of the above

b.Change in the product lines of the firm

c.Change in corporate/competitive strategy of the firm

d.Change in the organization or resource level of the firm

67. In marketing, selling and buying would be called the

a.Primary Function

b.Profit function

c.Secondary function

d.Exchange function

68. The four unique elements to services include:

a.Intangibility, independence, inseparability, and inventory

b.Intangibility, inconsistency, inseparability, and inventory

c.Independence, intangibility, inventory, and inception

d.Independence, increase, inventory, and intangibility

69. ........ is/are the ways to overcome marketing myopia

a.Market orientation should be permitted throughiut the organization

b.Be customer led not product oriented

c.All of the above

70. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.Social Media Marketing

c.Web marketing

d.All of the above

71. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Keeo the consumer foremost in mine

b.Try to reduce the cost of marketing

c.Produce the cheapest possible oroduct

d.Product the best possible product

72. Which of the following is/are objective(s) of marketing?

a.All of the above

b.Satisfying customers and increasing demand

c.Satisfying customers and increasing demand

d.Providing better quality products

73. What is the full form of "GRP"?

a.Global Rating Price

b.Gross Rating Point

c.Gross Rating Product

d.Going Rate Pricing

74. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Product

b.Price

c.Distribution

d.Promotion

75. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Target Marketing

b.Customization

c.None of the above

d.Marketing myopia

76. Which concept of marketing is/are customer oriented?

a.Entity concept of business

b.All of the above

c.Old concept of marketing

d.Modern concept of marketing

77. The societal marketing concept is most closely related to

a.None of the above

b.Politial interest

c.Societal Interest

d.Marketing interest

78. The solution to price competition is to develop a differentiated:

a.International website

b.Package and label

c.Product , Price, and promotion

d.Offer, delivery, and image

79. The need or want for a particular product becomes a demand, when

a.The product/service is available

b.A product represents that particular need

c.It is backed by buying power

d.All of the above

80. Which of the following statements is true about the production era?

a.Supply creates its own defmand

b.Consumer is king

c.Focus only on selling products to consumer

d.None of the above

81. What are some examples of digital marketing?

a.Seacrh Engine Optimization

b.Social Media Marketing

c.All of the above

d.Search Engine Marketing

82. Digital marketing includes____________

a.RSA

b.Rpodcasting

c.Voice Broadcast

d.Both a and b

83. Convenience goods are those which are

a.None of the above

b.Distribution easily

c.Consumed easily

d.Purchased frequency

84. Warehousing is the sub-elements of

a.None of these

b.Distribution

c.Product

d.Promotion

85. Which among these is concerned with pricing policies for late entrants to a market.

a.Market penetration

b.Market Skimming

c.Market skills

d.Marketing research

86. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Selling

b.Advertising

c.Marketing

d.Barter

87. Digital marketing is becoming very popular due to the?

a.increase in digital content consumption

b.All of the above

c.Increase in mobile phone users

d.Increase in internet users

88. Question

a.None of these

b.Only II

c.Only I

d.Both I and II

89. Marketing is often considered synonymous with

a.All of these

b.Selling

c.Advertising

d.Sales promition

90. What is standardisation?

a.None of the above

b.Pricing of product

c.Marketing of product

d.Characteristics of product

91. What is the full form of "CIF"?

a.Common Investing Folio

b.Commodity and Intermediate Funding

c.Cost Insurance Freight

d.Cognitive Investment Fund

92. What is the full form of "PEST"?

a.Product Exchange security Target

b.Political Economic Security Technology

c.Political Economic Social Technological

d.Potential Economic Social Trading

93. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Direct Marketing

c.Electronic Marketing

d.Interactive marketing

94. _____________reduce the demand for a product or service and a temporary

a.None of the above

b.Mega Marketing

c.Counter Marketing

d.Demarketing

95. What is the full form of "DMU"?

a.Decision Making Unit

b.Drive by Market Undivided

c.Decide on Market Utilization

d.Dividend on Market Unit

96. What is the basic property of a service which makes it different from a product?

a.Intangibility

b.Shape

c.Very expensive

d.Size

97. Creative marketing can be defined as __________.

a.The marketing content and its inventive aspect.

b.The brand value of an organization.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.A marketing department entailing several employees.

98. Which of the following is incorrect about digital marketing?

a.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

b.Digital marketing can only be done offline

c.Digital marketing requires electronic devices for promoting goods and services

d.Digital marketing cannot be done offline

99. Question

a.Only I

b.Both I and II

c.Only II

d.Neither I nor II

100. Which of the following metrics is used for tracking the status of email marketing?

a.Open Rate

b.All of the above

c.Bounce Rate

d.Conversion Rate

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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