Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. Business markets are part of the company’s

a.Micro Environment

b.Macro Environment

c.Legal Environment

d.Political Environment

2. What is the full form of "FMCG"?

a.Fast Moving Commodity Grains

b.Fiscal Market and Commodity Gains

c.Fast Moving Consumer Goods

d.Frequently Moving Commodity Goods

3. What is the full form of "CIF"?

a.Cognitive Investment Fund

b.Cost Insurance Freight

c.Common Investing Folio

d.Commodity and Intermediate Funding

4. __________is the very essence of marketing.

a.Research

b.Demand

c.Customer focus

d.None of these

5. Global marketing is a result of

a.Globalization

b.Privatisation

c.Domestic charge

d.All of the above

6. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.Providing better quality products

c.Satisfying customers and increasing demand

d.All of the above

7. Marketing adds value to the product by performing following functions.

a.All of these

b.Storing

c.Transporting

d.Buying and selling

8. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Customers

c.Suppliers

d.Competitiors

9. Which among the following come under ‘facilitating’ category of marketing functions?

a.None of these

b.Both a and b

c.Standardizing and grading

d.Standardizing and grading, financing, risk taking, securing market information

10. Which of the following is the correct depiction of Digital Marketing?

a.Web marketing

b.All of the above

c.Social Media Marketing

d.Email marketing

11. What are some examples of digital marketing?

a.All of the above

b.Search Engine Marketing

c.Seacrh Engine Optimization

d.Social Media Marketing

12. Marketing environment consists of

a.Set of interacting forces

b.None of the above

c.Internal forces

d.External forces

13. Which of the following is not included in the function of physical supply?

a.Packaging

b.Storage

c.Standardization

d.Transport

14. Social marketing concept is based upon.........

a.Realization of Maximum profit through service of society

b.None of the above

c.Customer satisfaction and customer welfare

d.Large target market with active buyers

15. What is the basic property of a service which makes it different from a product?

a.Size

b.Intangibility

c.Very expensive

d.Shape

16. State which one is not a function of marketing?

a.Identification of Customer need and wants

b.Product planning and development

c.Communicating

d.Guiding the funding agencies

17. Which of the following is incorrect about digital marketing?

a.Digital marketing cannot be done offline

b.Digital marketing requires electronic devices for promoting goods and services

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing can only be done offline

18. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Stephen Morse

b.Neil Borden

c.Philp Kotler

d.Neilsen

19. In mobile marketing, the full form of LBS is __________.

a.Leas-based service

b.Location-based service

c.List-based Servive

d.None of the above

20. The choice of marketing mix depends upon

a.The marketing environment of the organization

b.Marketing Objectives

c.Marketing organization structure and information system

d.All of the above

21. Which of the following are essentially required to make a business case for content marketing?

a.All of the above

b.Industry best practices

c.Objectives and KPIs

d.Impact and Challenges

22. What is the full form of "MDF"?

a.Media Data Form

b.Department for Marketing

c.Market and Development Force

d.Maintain Dividend Factor

23. Which among these is concerned with pricing policies for late entrants to a market.

a.Market penetration

b.Market Skimming

c.Market skills

d.Marketing research

24. Warehousing is the sub-elements of

a.Promotion

b.Distribution

c.Product

d.None of these

25. Location is a unique feature of Mobile Marketing because ____________

a.You can run different campaigns based on the location of the mobile user

b.It allows you to personalize your marketing messages to the mobile user in a particular location

c.It enables brands to hyper-target their customers

d.It allows you to customize the marketing messages to suit the needs of users of a particular location

26. What is the full form of "GRP"?

a.Gross Rating Product

b.Gross Rating Point

c.Global Rating Price

d.Going Rate Pricing

27. Question

a.All of these

b.I and II

c.I, II and III

d.Only II

28. Markets which are organized and regulated by statutory measure are

a.Unregulated markets

b.World markets

c.Regulated Markets

d.None of these

29. Sub-division of marketing is called

a.None of the above

b.Division of marketing

c.Market Segmentation

d.Allocation of marketing

30. The need or want for a particular product becomes a demand, when

a.All of the above

b.A product represents that particular need

c.It is backed by buying power

d.The product/service is available

31. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.plan

b.Communicate

c.Decide

d.None of the above

32. Which one of the following phrases reflects the marketing concept?

a.This is what I want, won't you please make it

b.This is what I make, won't you please buy it

c.The supplier is a king in the market

d.Marketing should be viewed as hunting not gardening

33. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Price

b.Promotion

c.Product

d.Distribution

34. Which of the following is not included in the function of physical supply?

a.Albert W. Emery

b.Stapleton

c.N.H Borden

d.Phili Kotler

35. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Electronic Marketing

b.Interactive marketing

c.Internet Marketing

d.Direct Marketing

36. Environmental variables or non-controllable variables of marketing are

a.Competions

b.All of the above

c.Government of the land

d.Consumer

37. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1999

b.1995

c.1990

d.1987

38. Which of the following is involved in the digital marketing process?

a.Podcasting

b.RSA

c.All of the above

d.Voice Broadcasting

39. The solution to price competition is to develop a differentiated:

a.Package and label

b.International website

c.Product , Price, and promotion

d.Offer, delivery, and image

40. Digital marketing includes____________

a.RSA

b.Rpodcasting

c.Both a and b

d.Voice Broadcast

41. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Advertising

b.Barter

c.Selling

d.Marketing

42. What is the full form of "DMU"?

a.Dividend on Market Unit

b.Decide on Market Utilization

c.Drive by Market Undivided

d.Decision Making Unit

43. What is the full form of "STM"?

a.Social Test Module

b.Simulated Test Market

c.Social Terminal Media

d.Social Trail Marketing

44. _____________reduce the demand for a product or service and a temporary

a.Counter Marketing

b.None of the above

c.Demarketing

d.Mega Marketing

45. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Motivation

b.Perception

c.Role Selection

d.Learning

46. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Product

b.Consumer

c.Seller

d.Market

47. The marketing concept embraces the notion of being

a.Profitble

b.Customer focused

c.All of the above

d.Competition focused

48. Which one of these statements is correct?

a.Online marketing professionals are paid 50% less than marketing professionals

b.Around 25% of the global population is now on the Internet.

c.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

d.98% of marketers affirm that offline and online marketing are merging

49. Marketing is often considered synonymous with

a.Selling

b.All of these

c.Advertising

d.Sales promition

50. What is the full form of "CAC"?

a.Credit for Artificial Code

b.Credit against Commodity

c.Cognitive Affective Conative

d.Command Against Credit

51. Market where goods are transacted on the spot or immediately

a.None of these

b.Future market

c.Spot market

d.Perfect market

52. What is the full form of "BEP"?

a.Branded Export Trading

b.Business and Ethics Platform

c.Break Even Point

d.Business and Ecommerce Planning

53. Which concept of marketing is/are customer oriented?

a.Modern concept of marketing

b.Old concept of marketing

c.Entity concept of business

d.All of the above

54. What is standardisation?

a.Pricing of product

b.Characteristics of product

c.Marketing of product

d.None of the above

55. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Produce the cheapest possible oroduct

b.Product the best possible product

c.Try to reduce the cost of marketing

d.Keeo the consumer foremost in mine

56. What is the full form of "PEST"?

a.Product Exchange security Target

b.Political Economic Security Technology

c.Political Economic Social Technological

d.Potential Economic Social Trading

57. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Target Marketing

b.Customization

c.None of the above

d.Marketing myopia

58. Market where there is no physical delivery of goods

a.Spot market

b.Perfect market

c.None of these

d.Future market

59. Which of the following steps are not involved in the environmental scanning?

a.None of the above

b.Analysis of the decision

c.Analysis of each of the key variable separately

d.Identification of key decision factors

60. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Graphic

b.Test

c.Search engine marketing

d.Voice Call

61. Question

a.Neither I nor II

b.Both I and II

c.Only II

d.Only I

62. Convenience goods are those which are

a.Purchased frequency

b.Consumed easily

c.None of the above

d.Distribution easily

63. The rural marketing is not required because

a.None of the above

b.Rural people do not understand marketing

c.It is sheer wastage of time

d.It is not practical from the cost point of view

64. The extended Ps of service marketing mix is:

a.Physical Evidence, Process, People

b.Price Physical Evidence, Promotion

c.Product, Process, Physical Environment

d.People, Product, Place

65. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The number of outbound links on the page that contains the inbound link to a page of a website.

b.A total number of inbound links to a website's page.

c.The subject matter of the site providing the inbound link to a page of a website.

d.The text depicting inbound links to a page of a website.

66. The four unique elements to services include:

a.Intangibility, independence, inseparability, and inventory

b.Intangibility, inconsistency, inseparability, and inventory

c.Independence, intangibility, inventory, and inception

d.Independence, increase, inventory, and intangibility

67. In marketing, selling and buying would be called the

a.Secondary function

b.Exchange function

c.Primary Function

d.Profit function

68. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Relationships, transactions

b.Customer, profits

c.Transaction, relationships

d.Profit, products

69. Conditions necessary for exchange are

a.Each party must have something that interests the other

b.All of the above

c.Each party must be in a position to communicate and deliver the Product

d.At least two parties must be involved

70. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.None of these

b.Managers

c.Owners

d.Audience

71. Which of the following metrics is used for tracking the status of email marketing?

a.All of the above

b.Open Rate

c.Bounce Rate

d.Conversion Rate

72. The first objective in marketing is

a.Promotion of product to make consumers aware of its existene

b.Discovering the needs of perspective consumers

c.Brainstorming

d.None of the above

73. Which of the following will lead to change in the marketing mix of a product?

a.Change in corporate/competitive strategy of the firm

b.All of the above

c.Change in the product lines of the firm

d.Change in the organization or resource level of the firm

74. Digital marketing is becoming very popular due to the?

a.All of the above

b.Increase in mobile phone users

c.increase in digital content consumption

d.Increase in internet users

75. How many main pillars of digital marketing?

a.3

b.2

c.4

d.1

76. Marketing is a process of converting the potential customers into …………..

a.None of these

b.Marketers

c.Actual customers

d.Prospective customers

77. Exchange concept of marketing deals with

a.Mere appendage to production

b.Achieving marketing success through product attribute

c.Aggressively promote and push the products

d.Exchange of products between sellers and buyers covering distribution and price aspects

78. Which of the following is not specifically required by the search engines?

a.Poor User experience

b.Buying links

c.Keyword stuffing

d.All of the above

79. The societal marketing concept is most closely related to

a.Politial interest

b.Societal Interest

c.None of the above

d.Marketing interest

80. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A strategy that tries to appeal and recall its target audience.

b.A marketing strategy approach.

c.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

d.Yet another name of social media marketing.

81. Question

a.Only I

b.Both I and II

c.Only II

d.None of these

82. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The organization itself

b.The individual consumers

c.Regulatory bodies

d.None of the above

83. Myopia means

a.None of the above

b.Far-sightedness

c.Proactive

d.Short sightedness

84. Packaging is sub-element of

a.Promotion

b.Distribution

c.Price

d.Product

85. Which one of the following is not a controllable variable of marketing management?

a.Cultural Environment

b.Competitive Environment

c.Psychological environment

d.Social Environment

86. ........ is/are the ways to overcome marketing myopia

a.Market orientation should be permitted throughiut the organization

b.Be customer led not product oriented

c.All of the above

87. Among the four P’s of marketing, place’ includes

a.Types of intermediaries

b.Public relation

c.Location of Cutlets

d.Both a and b

88. The price of a product must be relevant to the

a.Availability of substitutes

b.Utility or satisfaction it delivers to buyers

c.Amount of profit the sellers can obtain

d.None of the above

89. Modem concept of marketing consists of

a.Coordination

b.Decision

c.Responsibility

d.All of these

90. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Packaging

b.Brand

c.All of the above

d.Customer service

91. Under which concept do customers remain focussed?

a.Product

b.Marketing

c.Production

d.Selliing

92. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Indirect Marketing

b.Direct Marketing

c.Electronic Marketing

d.Interactive marketing

93. The marketing manager’s internal interactions include all of the following except

a.Suppliers

b.Public Relation

c.Sales

d.Finance

94. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Maintenance System

c.Content Management System

d.Content Marketing System

95. Which of the following statements is true about the production era?

a.Consumer is king

b.Focus only on selling products to consumer

c.None of the above

d.Supply creates its own defmand

96. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Direct email marketing

b.Indirect email marketing

c.Spamming

d.Spoofing

97. What is not true about digital marketing?

a.Digital marketing is often referred to as online marketing, internet marketing or web marketing

b.Digital marketing is any form of marketing products or services that involves electronic devices

c.Digital marketing cannot be done online

d.Digital marketing can be done online

98. This P is not a part of the 7Ps of marketing mix?

a.Price

b.Purpose

c.Promotion

d.People

99. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Virtual marketing

b.Digital marketing

c.Profit marketing

d.Non Profit marketing

100. Creative marketing can be defined as __________.

a.A marketing department entailing several employees.

b.The brand value of an organization.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.The marketing content and its inventive aspect.

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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