Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. In marketing, selling and buying would be called the

a.Secondary function

b.Primary Function

c.Profit function

d.Exchange function

2. Exchange concept of marketing deals with

a.Exchange of products between sellers and buyers covering distribution and price aspects

b.Aggressively promote and push the products

c.Achieving marketing success through product attribute

d.Mere appendage to production

3. Which of the following are essentially required to make a business case for content marketing?

a.Industry best practices

b.Impact and Challenges

c.Objectives and KPIs

d.All of the above

4. Market where goods are transacted on the spot or immediately

a.Spot market

b.Perfect market

c.Future market

d.None of these

5. What is not true about digital marketing?

a.Digital marketing is any form of marketing products or services that involves electronic devices

b.Digital marketing can be done online

c.Digital marketing is often referred to as online marketing, internet marketing or web marketing

d.Digital marketing cannot be done online

6. Conditions necessary for exchange are

a.At least two parties must be involved

b.Each party must have something that interests the other

c.All of the above

d.Each party must be in a position to communicate and deliver the Product

7. Which of the following is not included in the function of physical supply?

a.Storage

b.Standardization

c.Transport

d.Packaging

8. Question

a.Both I and II

b.None of these

c.Only II

d.Only I

9. What is standardisation?

a.Characteristics of product

b.Marketing of product

c.None of the above

d.Pricing of product

10. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Graphic

b.Voice Call

c.Test

d.Search engine marketing

11. __________is the very essence of marketing.

a.Research

b.Customer focus

c.None of these

d.Demand

12. Which among these is concerned with pricing policies for late entrants to a market.

a.Market penetration

b.Marketing research

c.Market skills

d.Market Skimming

13. Markets which are organized and regulated by statutory measure are

a.World markets

b.Unregulated markets

c.Regulated Markets

d.None of these

14. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.A total number of inbound links to a website's page.

b.The subject matter of the site providing the inbound link to a page of a website.

c.The text depicting inbound links to a page of a website.

d.The number of outbound links on the page that contains the inbound link to a page of a website.

15. State which one is not a function of marketing?

a.Identification of Customer need and wants

b.Product planning and development

c.Communicating

d.Guiding the funding agencies

16. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Customization

b.Marketing myopia

c.None of the above

d.Target Marketing

17. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading

b.None of these

c.Standardizing and grading, financing, risk taking, securing market information

d.Both a and b

18. Which one of the following phrases reflects the marketing concept?

a.This is what I want, won't you please make it

b.The supplier is a king in the market

c.This is what I make, won't you please buy it

d.Marketing should be viewed as hunting not gardening

19. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Philp Kotler

b.Stephen Morse

c.Neilsen

d.Neil Borden

20. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to customize the marketing messages to suit the needs of users of a particular location

b.It allows you to personalize your marketing messages to the mobile user in a particular location

c.You can run different campaigns based on the location of the mobile user

d.It enables brands to hyper-target their customers

21. The extended Ps of service marketing mix is:

a.Product, Process, Physical Environment

b.Physical Evidence, Process, People

c.People, Product, Place

d.Price Physical Evidence, Promotion

22. The marketing manager’s internal interactions include all of the following except

a.Sales

b.Suppliers

c.Public Relation

d.Finance

23. Which of the following is the correct depiction of Digital Marketing?

a.All of the above

b.Web marketing

c.Email marketing

d.Social Media Marketing

24. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Customer, profits

b.Relationships, transactions

c.Profit, products

d.Transaction, relationships

25. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Owners

b.Managers

c.None of these

d.Audience

26. What is the full form of "FMCG"?

a.Fast Moving Commodity Grains

b.Fiscal Market and Commodity Gains

c.Fast Moving Consumer Goods

d.Frequently Moving Commodity Goods

27. Question

a.Neither I nor II

b.Both I and II

c.Only II

d.Only I

28. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Indirect Marketing

b.Direct Marketing

c.Interactive marketing

d.Electronic Marketing

29. Packaging is sub-element of

a.Product

b.Distribution

c.Promotion

d.Price

30. Which of the following is the correct abbreviation CMS?

a.Content Management System

b.Content Marketing System

c.Content Maintenance System

d.Content Maintenance Site

31. Which of the following is incorrect about digital marketing?

a.Digital marketing cannot be done offline

b.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

c.Digital marketing can only be done offline

d.Digital marketing requires electronic devices for promoting goods and services

32. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.All of the above

c.A product represents that particular need

d.The product/service is available

33. Which one of the following is not a controllable variable of marketing management?

a.Social Environment

b.Cultural Environment

c.Competitive Environment

d.Psychological environment

34. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Interactive marketing

b.Electronic Marketing

c.Internet Marketing

d.Direct Marketing

35. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Suppliers

b.Competitiors

c.All of these

d.Customers

36. Which of the following is involved in the digital marketing process?

a.RSA

b.Voice Broadcasting

c.All of the above

d.Podcasting

37. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A marketing strategy approach.

b.Yet another name of social media marketing.

c.A strategy that tries to appeal and recall its target audience.

d.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

38. Global marketing is a result of

a.All of the above

b.Globalization

c.Domestic charge

d.Privatisation

39. Which of the following is not included in the function of physical supply?

a.Albert W. Emery

b.Stapleton

c.Phili Kotler

d.N.H Borden

40. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Selling

b.Marketing

c.Advertising

d.Barter

41. Marketing adds value to the product by performing following functions.

a.Buying and selling

b.All of these

c.Transporting

d.Storing

42. Modem concept of marketing consists of

a.Coordination

b.Decision

c.Responsibility

d.All of these

43. _____________reduce the demand for a product or service and a temporary

a.Demarketing

b.Counter Marketing

c.None of the above

d.Mega Marketing

44. What is the full form of "CAC"?

a.Command Against Credit

b.Credit for Artificial Code

c.Credit against Commodity

d.Cognitive Affective Conative

45. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1987

b.1990

c.1999

d.1995

46. Which of the following will lead to change in the marketing mix of a product?

a.Change in corporate/competitive strategy of the firm

b.Change in the product lines of the firm

c.All of the above

d.Change in the organization or resource level of the firm

47. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Customer service

b.All of the above

c.Packaging

d.Brand

48. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Product

b.Promotion

c.Price

d.Distribution

49. Which one of these statements is correct?

a.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

b.98% of marketers affirm that offline and online marketing are merging

c.Online marketing professionals are paid 50% less than marketing professionals

d.Around 25% of the global population is now on the Internet.

50. Convenience goods are those which are

a.Distribution easily

b.Purchased frequency

c.Consumed easily

d.None of the above

51. The choice of marketing mix depends upon

a.Marketing Objectives

b.The marketing environment of the organization

c.Marketing organization structure and information system

d.All of the above

52. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spamming

b.Spoofing

c.Direct email marketing

d.Indirect email marketing

53. Marketing environment consists of

a.Set of interacting forces

b.Internal forces

c.None of the above

d.External forces

54. The marketing concept embraces the notion of being

a.Profitble

b.Competition focused

c.All of the above

d.Customer focused

55. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Product

b.Market

c.Consumer

d.Seller

56. Which of the following statements is true about the production era?

a.Consumer is king

b.Focus only on selling products to consumer

c.None of the above

d.Supply creates its own defmand

57. Which of the following is not specifically required by the search engines?

a.All of the above

b.Poor User experience

c.Buying links

d.Keyword stuffing

58. The societal marketing concept is most closely related to

a.Politial interest

b.None of the above

c.Marketing interest

d.Societal Interest

59. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Product the best possible product

b.Produce the cheapest possible oroduct

c.Keeo the consumer foremost in mine

d.Try to reduce the cost of marketing

60. What is the full form of "CIF"?

a.Cost Insurance Freight

b.Cognitive Investment Fund

c.Commodity and Intermediate Funding

d.Common Investing Folio

61. What are some examples of digital marketing?

a.Search Engine Marketing

b.Seacrh Engine Optimization

c.All of the above

d.Social Media Marketing

62. Which of the following is/are objective(s) of marketing?

a.All of the above

b.Providing better quality products

c.Satisfying customers and increasing demand

d.Satisfying customers and increasing demand

63. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.None of the above

c.Location-based service

d.Leas-based service

64. The four unique elements to services include:

a.Intangibility, inconsistency, inseparability, and inventory

b.Intangibility, independence, inseparability, and inventory

c.Independence, increase, inventory, and intangibility

d.Independence, intangibility, inventory, and inception

65. What is the full form of "BEP"?

a.Break Even Point

b.Business and Ecommerce Planning

c.Branded Export Trading

d.Business and Ethics Platform

66. What is the basic property of a service which makes it different from a product?

a.Intangibility

b.Very expensive

c.Size

d.Shape

67. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Motivation

c.Role Selection

d.Perception

68. Among the four P’s of marketing, place’ includes

a.Public relation

b.Location of Cutlets

c.Both a and b

d.Types of intermediaries

69. Sub-division of marketing is called

a.Allocation of marketing

b.Market Segmentation

c.None of the above

d.Division of marketing

70. Business markets are part of the company’s

a.Legal Environment

b.Micro Environment

c.Macro Environment

d.Political Environment

71. Creative marketing can be defined as __________.

a.A set of schemes undertaken by the organization for distributing the marketing material.

b.A marketing department entailing several employees.

c.The marketing content and its inventive aspect.

d.The brand value of an organization.

72. Under which concept do customers remain focussed?

a.Product

b.Selliing

c.Marketing

d.Production

73. The rural marketing is not required because

a.None of the above

b.Rural people do not understand marketing

c.It is sheer wastage of time

d.It is not practical from the cost point of view

74. Myopia means

a.Proactive

b.Far-sightedness

c.Short sightedness

d.None of the above

75. This P is not a part of the 7Ps of marketing mix?

a.Price

b.Purpose

c.People

d.Promotion

76. Marketing is often considered synonymous with

a.Advertising

b.All of these

c.Sales promition

d.Selling

77. Digital marketing is becoming very popular due to the?

a.All of the above

b.Increase in internet users

c.increase in digital content consumption

d.Increase in mobile phone users

78. Which concept of marketing is/are customer oriented?

a.Modern concept of marketing

b.Old concept of marketing

c.All of the above

d.Entity concept of business

79. Which of the following steps are not involved in the environmental scanning?

a.Identification of key decision factors

b.Analysis of the decision

c.None of the above

d.Analysis of each of the key variable separately

80. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Profit marketing

b.Non Profit marketing

c.Virtual marketing

d.Digital marketing

81. Market where there is no physical delivery of goods

a.Spot market

b.Perfect market

c.None of these

d.Future market

82. The first objective in marketing is

a.None of the above

b.Brainstorming

c.Discovering the needs of perspective consumers

d.Promotion of product to make consumers aware of its existene

83. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The individual consumers

b.None of the above

c.The organization itself

d.Regulatory bodies

84. What is the full form of "PEST"?

a.Political Economic Security Technology

b.Political Economic Social Technological

c.Product Exchange security Target

d.Potential Economic Social Trading

85. Digital marketing includes____________

a.RSA

b.Rpodcasting

c.Voice Broadcast

d.Both a and b

86. How many main pillars of digital marketing?

a.2

b.4

c.3

d.1

87. Warehousing is the sub-elements of

a.Promotion

b.Product

c.None of these

d.Distribution

88. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Communicate

b.None of the above

c.plan

d.Decide

89. ........ is/are the ways to overcome marketing myopia

a.Market orientation should be permitted throughiut the organization

b.Be customer led not product oriented

c.All of the above

90. What is the full form of "MDF"?

a.Maintain Dividend Factor

b.Market and Development Force

c.Department for Marketing

d.Media Data Form

91. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.Consumer

c.Competions

d.All of the above

92. Which of the following metrics is used for tracking the status of email marketing?

a.Open Rate

b.Bounce Rate

c.All of the above

d.Conversion Rate

93. What is the full form of "DMU"?

a.Drive by Market Undivided

b.Decide on Market Utilization

c.Dividend on Market Unit

d.Decision Making Unit

94. What is the full form of "STM"?

a.Social Trail Marketing

b.Social Test Module

c.Simulated Test Market

d.Social Terminal Media

95. Marketing is a process of converting the potential customers into …………..

a.Actual customers

b.None of these

c.Prospective customers

d.Marketers

96. The price of a product must be relevant to the

a.Amount of profit the sellers can obtain

b.None of the above

c.Availability of substitutes

d.Utility or satisfaction it delivers to buyers

97. Social marketing concept is based upon.........

a.Large target market with active buyers

b.None of the above

c.Realization of Maximum profit through service of society

d.Customer satisfaction and customer welfare

98. Question

a.Only II

b.I, II and III

c.I and II

d.All of these

99. The solution to price competition is to develop a differentiated:

a.Package and label

b.Offer, delivery, and image

c.Product , Price, and promotion

d.International website

100. What is the full form of "GRP"?

a.Global Rating Price

b.Going Rate Pricing

c.Gross Rating Product

d.Gross Rating Point

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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