Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. Market where there is no physical delivery of goods

a.Perfect market

b.Future market

c.Spot market

d.None of these

2. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Customer, profits

b.Transaction, relationships

c.Relationships, transactions

d.Profit, products

3. In marketing, selling and buying would be called the

a.Profit function

b.Exchange function

c.Primary Function

d.Secondary function

4. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Communicate

b.Decide

c.plan

d.None of the above

5. Convenience goods are those which are

a.Distribution easily

b.Consumed easily

c.None of the above

d.Purchased frequency

6. Digital marketing includes____________

a.Both a and b

b.Voice Broadcast

c.Rpodcasting

d.RSA

7. Location is a unique feature of Mobile Marketing because ____________

a.You can run different campaigns based on the location of the mobile user

b.It enables brands to hyper-target their customers

c.It allows you to customize the marketing messages to suit the needs of users of a particular location

d.It allows you to personalize your marketing messages to the mobile user in a particular location

8. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading, financing, risk taking, securing market information

b.Standardizing and grading

c.None of these

d.Both a and b

9. Conditions necessary for exchange are

a.Each party must be in a position to communicate and deliver the Product

b.Each party must have something that interests the other

c.At least two parties must be involved

d.All of the above

10. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1990

b.1999

c.1995

d.1987

11. Which of the following steps are not involved in the environmental scanning?

a.Analysis of the decision

b.Analysis of each of the key variable separately

c.None of the above

d.Identification of key decision factors

12. The solution to price competition is to develop a differentiated:

a.Offer, delivery, and image

b.International website

c.Product , Price, and promotion

d.Package and label

13. State which one is not a function of marketing?

a.Identification of Customer need and wants

b.Communicating

c.Guiding the funding agencies

d.Product planning and development

14. Business markets are part of the company’s

a.Macro Environment

b.Legal Environment

c.Micro Environment

d.Political Environment

15. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.A total number of inbound links to a website's page.

b.The text depicting inbound links to a page of a website.

c.The number of outbound links on the page that contains the inbound link to a page of a website.

d.The subject matter of the site providing the inbound link to a page of a website.

16. Which among these is concerned with pricing policies for late entrants to a market.

a.Market Skimming

b.Marketing research

c.Market skills

d.Market penetration

17. Which one of these statements is correct?

a.Around 25% of the global population is now on the Internet.

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.Online marketing professionals are paid 50% less than marketing professionals

d.98% of marketers affirm that offline and online marketing are merging

18. The choice of marketing mix depends upon

a.All of the above

b.The marketing environment of the organization

c.Marketing organization structure and information system

d.Marketing Objectives

19. Marketing is a process of converting the potential customers into …………..

a.Prospective customers

b.Marketers

c.None of these

d.Actual customers

20. Question

a.I, II and III

b.All of these

c.I and II

d.Only II

21. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Audience

b.None of these

c.Owners

d.Managers

22. Social marketing concept is based upon.........

a.None of the above

b.Realization of Maximum profit through service of society

c.Large target market with active buyers

d.Customer satisfaction and customer welfare

23. Which of the following are essentially required to make a business case for content marketing?

a.Industry best practices

b.Impact and Challenges

c.Objectives and KPIs

d.All of the above

24. Digital marketing is becoming very popular due to the?

a.increase in digital content consumption

b.Increase in mobile phone users

c.Increase in internet users

d.All of the above

25. How many main pillars of digital marketing?

a.3

b.1

c.4

d.2

26. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Price

b.Product

c.Distribution

d.Promotion

27. This P is not a part of the 7Ps of marketing mix?

a.Promotion

b.Price

c.Purpose

d.People

28. Market where goods are transacted on the spot or immediately

a.Future market

b.Perfect market

c.None of these

d.Spot market

29. Which one of the following is not a controllable variable of marketing management?

a.Psychological environment

b.Cultural Environment

c.Social Environment

d.Competitive Environment

30. What is the full form of "CIF"?

a.Cost Insurance Freight

b.Common Investing Folio

c.Commodity and Intermediate Funding

d.Cognitive Investment Fund

31. Which of the following metrics is used for tracking the status of email marketing?

a.Bounce Rate

b.Open Rate

c.Conversion Rate

d.All of the above

32. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Non Profit marketing

b.Digital marketing

c.Virtual marketing

d.Profit marketing

33. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.Yet another name of social media marketing.

b.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

c.A marketing strategy approach.

d.A strategy that tries to appeal and recall its target audience.

34. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Interactive marketing

c.Direct Marketing

d.Electronic Marketing

35. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Perception

b.Role Selection

c.Learning

d.Motivation

36. The first objective in marketing is

a.Brainstorming

b.None of the above

c.Promotion of product to make consumers aware of its existene

d.Discovering the needs of perspective consumers

37. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Customers

c.Competitiors

d.Suppliers

38. What is the basic property of a service which makes it different from a product?

a.Very expensive

b.Size

c.Intangibility

d.Shape

39. _____________reduce the demand for a product or service and a temporary

a.Demarketing

b.None of the above

c.Counter Marketing

d.Mega Marketing

40. What is the full form of "FMCG"?

a.Frequently Moving Commodity Goods

b.Fast Moving Commodity Grains

c.Fiscal Market and Commodity Gains

d.Fast Moving Consumer Goods

41. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Keeo the consumer foremost in mine

b.Try to reduce the cost of marketing

c.Produce the cheapest possible oroduct

d.Product the best possible product

42. Which of the following is involved in the digital marketing process?

a.Voice Broadcasting

b.Podcasting

c.RSA

d.All of the above

43. ........ is/are the ways to overcome marketing myopia

a.Market orientation should be permitted throughiut the organization

b.All of the above

c.Be customer led not product oriented

44. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.Consumer is king

c.None of the above

d.Supply creates its own defmand

45. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Advertising

b.Marketing

c.Barter

d.Selling

46. Among the four P’s of marketing, place’ includes

a.Location of Cutlets

b.Public relation

c.Both a and b

d.Types of intermediaries

47. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.Leas-based service

c.Location-based service

d.None of the above

48. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Neilsen

b.Neil Borden

c.Stephen Morse

d.Philp Kotler

49. What is the full form of "BEP"?

a.Business and Ethics Platform

b.Break Even Point

c.Branded Export Trading

d.Business and Ecommerce Planning

50. Which of the following will lead to change in the marketing mix of a product?

a.Change in the product lines of the firm

b.All of the above

c.Change in the organization or resource level of the firm

d.Change in corporate/competitive strategy of the firm

51. Which of the following is the correct abbreviation CMS?

a.Content Management System

b.Content Maintenance System

c.Content Maintenance Site

d.Content Marketing System

52. Marketing environment consists of

a.Set of interacting forces

b.External forces

c.None of the above

d.Internal forces

53. Modem concept of marketing consists of

a.Responsibility

b.Coordination

c.All of these

d.Decision

54. The four unique elements to services include:

a.Intangibility, independence, inseparability, and inventory

b.Independence, increase, inventory, and intangibility

c.Independence, intangibility, inventory, and inception

d.Intangibility, inconsistency, inseparability, and inventory

55. Which of the following is not included in the function of physical supply?

a.N.H Borden

b.Albert W. Emery

c.Phili Kotler

d.Stapleton

56. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Seller

b.Product

c.Market

d.Consumer

57. What is not true about digital marketing?

a.Digital marketing can be done online

b.Digital marketing is any form of marketing products or services that involves electronic devices

c.Digital marketing is often referred to as online marketing, internet marketing or web marketing

d.Digital marketing cannot be done online

58. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.The product/service is available

c.A product represents that particular need

d.All of the above

59. What is the full form of "PEST"?

a.Political Economic Social Technological

b.Product Exchange security Target

c.Potential Economic Social Trading

d.Political Economic Security Technology

60. Global marketing is a result of

a.All of the above

b.Domestic charge

c.Globalization

d.Privatisation

61. Which of the following is/are objective(s) of marketing?

a.All of the above

b.Satisfying customers and increasing demand

c.Satisfying customers and increasing demand

d.Providing better quality products

62. Question

a.Only II

b.None of these

c.Only I

d.Both I and II

63. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.All of the above

c.Social Media Marketing

d.Web marketing

64. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Test

b.Voice Call

c.Graphic

d.Search engine marketing

65. Which of the following is not specifically required by the search engines?

a.All of the above

b.Buying links

c.Keyword stuffing

d.Poor User experience

66. Which one of the following phrases reflects the marketing concept?

a.This is what I make, won't you please buy it

b.The supplier is a king in the market

c.This is what I want, won't you please make it

d.Marketing should be viewed as hunting not gardening

67. The marketing concept embraces the notion of being

a.Competition focused

b.All of the above

c.Profitble

d.Customer focused

68. What is the full form of "STM"?

a.Social Terminal Media

b.Social Test Module

c.Simulated Test Market

d.Social Trail Marketing

69. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Customization

b.Target Marketing

c.None of the above

d.Marketing myopia

70. Packaging is sub-element of

a.Product

b.Distribution

c.Price

d.Promotion

71. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The organization itself

b.None of the above

c.The individual consumers

d.Regulatory bodies

72. What is the full form of "MDF"?

a.Market and Development Force

b.Media Data Form

c.Maintain Dividend Factor

d.Department for Marketing

73. Under which concept do customers remain focussed?

a.Product

b.Marketing

c.Selliing

d.Production

74. What is standardisation?

a.Marketing of product

b.None of the above

c.Pricing of product

d.Characteristics of product

75. The marketing manager’s internal interactions include all of the following except

a.Finance

b.Suppliers

c.Sales

d.Public Relation

76. Creative marketing can be defined as __________.

a.A marketing department entailing several employees.

b.The marketing content and its inventive aspect.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.The brand value of an organization.

77. The societal marketing concept is most closely related to

a.None of the above

b.Marketing interest

c.Politial interest

d.Societal Interest

78. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Interactive marketing

b.Electronic Marketing

c.Direct Marketing

d.Indirect Marketing

79. What is the full form of "CAC"?

a.Command Against Credit

b.Credit against Commodity

c.Credit for Artificial Code

d.Cognitive Affective Conative

80. What is the full form of "DMU"?

a.Decision Making Unit

b.Dividend on Market Unit

c.Drive by Market Undivided

d.Decide on Market Utilization

81. Marketing is often considered synonymous with

a.All of these

b.Sales promition

c.Advertising

d.Selling

82. Myopia means

a.None of the above

b.Far-sightedness

c.Short sightedness

d.Proactive

83. Warehousing is the sub-elements of

a.Distribution

b.Promotion

c.None of these

d.Product

84. The extended Ps of service marketing mix is:

a.Physical Evidence, Process, People

b.Price Physical Evidence, Promotion

c.Product, Process, Physical Environment

d.People, Product, Place

85. Marketing adds value to the product by performing following functions.

a.Storing

b.All of these

c.Transporting

d.Buying and selling

86. What is the full form of "GRP"?

a.Gross Rating Point

b.Going Rate Pricing

c.Global Rating Price

d.Gross Rating Product

87. Which of the following is not included in the function of physical supply?

a.Transport

b.Standardization

c.Packaging

d.Storage

88. Exchange concept of marketing deals with

a.Achieving marketing success through product attribute

b.Exchange of products between sellers and buyers covering distribution and price aspects

c.Mere appendage to production

d.Aggressively promote and push the products

89. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.Competions

c.All of the above

d.Consumer

90. __________is the very essence of marketing.

a.Demand

b.Customer focus

c.None of these

d.Research

91. The price of a product must be relevant to the

a.Availability of substitutes

b.Amount of profit the sellers can obtain

c.None of the above

d.Utility or satisfaction it delivers to buyers

92. The rural marketing is not required because

a.It is not practical from the cost point of view

b.It is sheer wastage of time

c.None of the above

d.Rural people do not understand marketing

93. Markets which are organized and regulated by statutory measure are

a.None of these

b.Unregulated markets

c.Regulated Markets

d.World markets

94. Sub-division of marketing is called

a.Market Segmentation

b.Division of marketing

c.Allocation of marketing

d.None of the above

95. Which of the following is incorrect about digital marketing?

a.Digital marketing requires electronic devices for promoting goods and services

b.Digital marketing cannot be done offline

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing can only be done offline

96. Question

a.Neither I nor II

b.Both I and II

c.Only I

d.Only II

97. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Indirect email marketing

b.Direct email marketing

c.Spamming

d.Spoofing

98. Which concept of marketing is/are customer oriented?

a.Modern concept of marketing

b.All of the above

c.Old concept of marketing

d.Entity concept of business

99. What are some examples of digital marketing?

a.Seacrh Engine Optimization

b.Search Engine Marketing

c.All of the above

d.Social Media Marketing

100. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Customer service

b.Packaging

c.Brand

d.All of the above

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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