Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

Please wait...

1. Question

a.None of these

b.Only I

c.Only II

d.Both I and II

2. Marketing is a process of converting the potential customers into …………..

a.Marketers

b.Actual customers

c.None of these

d.Prospective customers

3. Social marketing concept is based upon.........

a.None of the above

b.Realization of Maximum profit through service of society

c.Customer satisfaction and customer welfare

d.Large target market with active buyers

4. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The number of outbound links on the page that contains the inbound link to a page of a website.

b.A total number of inbound links to a website's page.

c.The subject matter of the site providing the inbound link to a page of a website.

d.The text depicting inbound links to a page of a website.

5. Which one of these statements is correct?

a.98% of marketers affirm that offline and online marketing are merging

b.Around 25% of the global population is now on the Internet.

c.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

d.Online marketing professionals are paid 50% less than marketing professionals

6. What are some examples of digital marketing?

a.Seacrh Engine Optimization

b.All of the above

c.Search Engine Marketing

d.Social Media Marketing

7. Warehousing is the sub-elements of

a.Distribution

b.None of these

c.Product

d.Promotion

8. What is the full form of "STM"?

a.Social Trail Marketing

b.Simulated Test Market

c.Social Test Module

d.Social Terminal Media

9. Digital marketing includes____________

a.Voice Broadcast

b.Rpodcasting

c.Both a and b

d.RSA

10. Which of the following metrics is used for tracking the status of email marketing?

a.Conversion Rate

b.All of the above

c.Bounce Rate

d.Open Rate

11. Global marketing is a result of

a.All of the above

b.Domestic charge

c.Privatisation

d.Globalization

12. Conditions necessary for exchange are

a.Each party must be in a position to communicate and deliver the Product

b.At least two parties must be involved

c.All of the above

d.Each party must have something that interests the other

13. What is the full form of "FMCG"?

a.Fast Moving Consumer Goods

b.Frequently Moving Commodity Goods

c.Fiscal Market and Commodity Gains

d.Fast Moving Commodity Grains

14. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Product

b.Price

c.Promotion

d.Distribution

15. Market where goods are transacted on the spot or immediately

a.None of these

b.Future market

c.Spot market

d.Perfect market

16. State which one is not a function of marketing?

a.Product planning and development

b.Communicating

c.Guiding the funding agencies

d.Identification of Customer need and wants

17. The marketing manager’s internal interactions include all of the following except

a.Sales

b.Public Relation

c.Finance

d.Suppliers

18. Which one of the following is not a controllable variable of marketing management?

a.Social Environment

b.Cultural Environment

c.Psychological environment

d.Competitive Environment

19. Marketing is often considered synonymous with

a.Sales promition

b.Selling

c.Advertising

d.All of these

20. Which of the following is incorrect about digital marketing?

a.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

b.Digital marketing requires electronic devices for promoting goods and services

c.Digital marketing cannot be done offline

d.Digital marketing can only be done offline

21. Markets which are organized and regulated by statutory measure are

a.Unregulated markets

b.World markets

c.Regulated Markets

d.None of these

22. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

b.A marketing strategy approach.

c.Yet another name of social media marketing.

d.A strategy that tries to appeal and recall its target audience.

23. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.All of the above

b.Brand

c.Customer service

d.Packaging

24. Which of the following is the correct depiction of Digital Marketing?

a.Web marketing

b.All of the above

c.Email marketing

d.Social Media Marketing

25. What is the full form of "DMU"?

a.Decision Making Unit

b.Dividend on Market Unit

c.Decide on Market Utilization

d.Drive by Market Undivided

26. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Communicate

b.Decide

c.plan

d.None of the above

27. How many main pillars of digital marketing?

a.1

b.3

c.4

d.2

28. What is the full form of "PEST"?

a.Political Economic Security Technology

b.Political Economic Social Technological

c.Product Exchange security Target

d.Potential Economic Social Trading

29. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Produce the cheapest possible oroduct

b.Product the best possible product

c.Try to reduce the cost of marketing

d.Keeo the consumer foremost in mine

30. What is the basic property of a service which makes it different from a product?

a.Shape

b.Size

c.Intangibility

d.Very expensive

31. Which one of the following phrases reflects the marketing concept?

a.The supplier is a king in the market

b.Marketing should be viewed as hunting not gardening

c.This is what I want, won't you please make it

d.This is what I make, won't you please buy it

32. What is the full form of "BEP"?

a.Branded Export Trading

b.Business and Ethics Platform

c.Break Even Point

d.Business and Ecommerce Planning

33. Which of the following steps are not involved in the environmental scanning?

a.Analysis of each of the key variable separately

b.Analysis of the decision

c.None of the above

d.Identification of key decision factors

34. Which of the following is not included in the function of physical supply?

a.Phili Kotler

b.Stapleton

c.Albert W. Emery

d.N.H Borden

35. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Management System

c.Content Marketing System

d.Content Maintenance System

36. Modem concept of marketing consists of

a.All of these

b.Responsibility

c.Coordination

d.Decision

37. Which among the following come under ‘facilitating’ category of marketing functions?

a.Both a and b

b.Standardizing and grading, financing, risk taking, securing market information

c.None of these

d.Standardizing and grading

38. Which concept of marketing is/are customer oriented?

a.All of the above

b.Old concept of marketing

c.Modern concept of marketing

d.Entity concept of business

39. What is the full form of "CAC"?

a.Credit for Artificial Code

b.Credit against Commodity

c.Command Against Credit

d.Cognitive Affective Conative

40. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1990

b.1995

c.1987

d.1999

41. The extended Ps of service marketing mix is:

a.Product, Process, Physical Environment

b.Price Physical Evidence, Promotion

c.People, Product, Place

d.Physical Evidence, Process, People

42. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Target Marketing

b.Marketing myopia

c.Customization

d.None of the above

43. In marketing, selling and buying would be called the

a.Secondary function

b.Exchange function

c.Profit function

d.Primary Function

44. The rural marketing is not required because

a.It is not practical from the cost point of view

b.None of the above

c.It is sheer wastage of time

d.Rural people do not understand marketing

45. Which of the following is not included in the function of physical supply?

a.Transport

b.Storage

c.Standardization

d.Packaging

46. Packaging is sub-element of

a.Distribution

b.Product

c.Price

d.Promotion

47. Marketing adds value to the product by performing following functions.

a.Storing

b.All of these

c.Buying and selling

d.Transporting

48. The societal marketing concept is most closely related to

a.Marketing interest

b.Societal Interest

c.None of the above

d.Politial interest

49. Creative marketing can be defined as __________.

a.The brand value of an organization.

b.A marketing department entailing several employees.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.The marketing content and its inventive aspect.

50. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The individual consumers

b.Regulatory bodies

c.The organization itself

d.None of the above

51. _____________reduce the demand for a product or service and a temporary

a.None of the above

b.Mega Marketing

c.Demarketing

d.Counter Marketing

52. What is standardisation?

a.Marketing of product

b.Pricing of product

c.None of the above

d.Characteristics of product

53. In mobile marketing, the full form of LBS is __________.

a.Leas-based service

b.List-based Servive

c.Location-based service

d.None of the above

54. What is the full form of "CIF"?

a.Cognitive Investment Fund

b.Cost Insurance Freight

c.Common Investing Folio

d.Commodity and Intermediate Funding

55. Which among these is concerned with pricing policies for late entrants to a market.

a.Market penetration

b.Marketing research

c.Market Skimming

d.Market skills

56. The first objective in marketing is

a.Brainstorming

b.Promotion of product to make consumers aware of its existene

c.None of the above

d.Discovering the needs of perspective consumers

57. This P is not a part of the 7Ps of marketing mix?

a.Purpose

b.Promotion

c.People

d.Price

58. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spamming

b.Indirect email marketing

c.Spoofing

d.Direct email marketing

59. Among the four P’s of marketing, place’ includes

a.Both a and b

b.Types of intermediaries

c.Location of Cutlets

d.Public relation

60. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Role Selection

c.Perception

d.Motivation

61. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Stephen Morse

b.Neilsen

c.Neil Borden

d.Philp Kotler

62. The price of a product must be relevant to the

a.Amount of profit the sellers can obtain

b.None of the above

c.Utility or satisfaction it delivers to buyers

d.Availability of substitutes

63. The solution to price competition is to develop a differentiated:

a.Package and label

b.International website

c.Product , Price, and promotion

d.Offer, delivery, and image

64. Environmental variables or non-controllable variables of marketing are

a.Consumer

b.Government of the land

c.All of the above

d.Competions

65. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to customize the marketing messages to suit the needs of users of a particular location

b.It allows you to personalize your marketing messages to the mobile user in a particular location

c.You can run different campaigns based on the location of the mobile user

d.It enables brands to hyper-target their customers

66. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Search engine marketing

b.Voice Call

c.Test

d.Graphic

67. The marketing concept embraces the notion of being

a.Profitble

b.Customer focused

c.Competition focused

d.All of the above

68. Sub-division of marketing is called

a.Allocation of marketing

b.Division of marketing

c.Market Segmentation

d.None of the above

69. The need or want for a particular product becomes a demand, when

a.A product represents that particular need

b.The product/service is available

c.All of the above

d.It is backed by buying power

70. The choice of marketing mix depends upon

a.The marketing environment of the organization

b.Marketing organization structure and information system

c.Marketing Objectives

d.All of the above

71. Which of the following is involved in the digital marketing process?

a.RSA

b.Podcasting

c.Voice Broadcasting

d.All of the above

72. Market where there is no physical delivery of goods

a.Future market

b.None of these

c.Spot market

d.Perfect market

73. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Selling

c.Advertising

d.Barter

74. Convenience goods are those which are

a.Distribution easily

b.None of the above

c.Purchased frequency

d.Consumed easily

75. What is not true about digital marketing?

a.Digital marketing is often referred to as online marketing, internet marketing or web marketing

b.Digital marketing can be done online

c.Digital marketing is any form of marketing products or services that involves electronic devices

d.Digital marketing cannot be done online

76. Question

a.I and II

b.All of these

c.I, II and III

d.Only II

77. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Customers

b.All of these

c.Suppliers

d.Competitiors

78. Myopia means

a.Proactive

b.Far-sightedness

c.None of the above

d.Short sightedness

79. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.Satisfying customers and increasing demand

c.Providing better quality products

d.All of the above

80. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Interactive marketing

b.Internet Marketing

c.Direct Marketing

d.Electronic Marketing

81. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Profit, products

b.Customer, profits

c.Relationships, transactions

d.Transaction, relationships

82. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Virtual marketing

b.Digital marketing

c.Non Profit marketing

d.Profit marketing

83. What is the full form of "MDF"?

a.Department for Marketing

b.Media Data Form

c.Market and Development Force

d.Maintain Dividend Factor

84. Business markets are part of the company’s

a.Macro Environment

b.Micro Environment

c.Legal Environment

d.Political Environment

85. Digital marketing is becoming very popular due to the?

a.Increase in mobile phone users

b.All of the above

c.Increase in internet users

d.increase in digital content consumption

86. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Audience

b.Managers

c.None of these

d.Owners

87. __________is the very essence of marketing.

a.Customer focus

b.None of these

c.Demand

d.Research

88. Marketing environment consists of

a.External forces

b.None of the above

c.Internal forces

d.Set of interacting forces

89. ........ is/are the ways to overcome marketing myopia

a.All of the above

b.Be customer led not product oriented

c.Market orientation should be permitted throughiut the organization

90. Which of the following will lead to change in the marketing mix of a product?

a.Change in the organization or resource level of the firm

b.Change in the product lines of the firm

c.Change in corporate/competitive strategy of the firm

d.All of the above

91. Which of the following is not specifically required by the search engines?

a.Poor User experience

b.Keyword stuffing

c.Buying links

d.All of the above

92. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Product

b.Consumer

c.Seller

d.Market

93. What is the full form of "GRP"?

a.Going Rate Pricing

b.Gross Rating Point

c.Gross Rating Product

d.Global Rating Price

94. Which of the following are essentially required to make a business case for content marketing?

a.All of the above

b.Impact and Challenges

c.Objectives and KPIs

d.Industry best practices

95. Question

a.Neither I nor II

b.Both I and II

c.Only II

d.Only I

96. Which of the following statements is true about the production era?

a.None of the above

b.Supply creates its own defmand

c.Focus only on selling products to consumer

d.Consumer is king

97. Exchange concept of marketing deals with

a.Aggressively promote and push the products

b.Exchange of products between sellers and buyers covering distribution and price aspects

c.Achieving marketing success through product attribute

d.Mere appendage to production

98. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Direct Marketing

b.Indirect Marketing

c.Interactive marketing

d.Electronic Marketing

99. The four unique elements to services include:

a.Independence, increase, inventory, and intangibility

b.Independence, intangibility, inventory, and inception

c.Intangibility, inconsistency, inseparability, and inventory

d.Intangibility, independence, inseparability, and inventory

100. Under which concept do customers remain focussed?

a.Production

b.Product

c.Selliing

d.Marketing

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Submit a Comment Cancel reply

General

CBSE School Lessons

Popular Pages