Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. Which among these is concerned with pricing policies for late entrants to a market.

a.Market skills

b.Marketing research

c.Market penetration

d.Market Skimming

2. What is the full form of "MDF"?

a.Media Data Form

b.Market and Development Force

c.Department for Marketing

d.Maintain Dividend Factor

3. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.Social Media Marketing

c.All of the above

d.Web marketing

4. This P is not a part of the 7Ps of marketing mix?

a.Promotion

b.People

c.Price

d.Purpose

5. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Product

b.Promotion

c.Price

d.Distribution

6. Market where goods are transacted on the spot or immediately

a.Future market

b.Spot market

c.Perfect market

d.None of these

7. What is not true about digital marketing?

a.Digital marketing is any form of marketing products or services that involves electronic devices

b.Digital marketing can be done online

c.Digital marketing cannot be done online

d.Digital marketing is often referred to as online marketing, internet marketing or web marketing

8. Digital marketing is becoming very popular due to the?

a.increase in digital content consumption

b.All of the above

c.Increase in mobile phone users

d.Increase in internet users

9. Warehousing is the sub-elements of

a.Promotion

b.Distribution

c.None of these

d.Product

10. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Target Marketing

b.None of the above

c.Marketing myopia

d.Customization

11. The price of a product must be relevant to the

a.Amount of profit the sellers can obtain

b.Availability of substitutes

c.Utility or satisfaction it delivers to buyers

d.None of the above

12. What are some examples of digital marketing?

a.Seacrh Engine Optimization

b.Social Media Marketing

c.All of the above

d.Search Engine Marketing

13. Which of the following steps are not involved in the environmental scanning?

a.Analysis of each of the key variable separately

b.None of the above

c.Identification of key decision factors

d.Analysis of the decision

14. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Neilsen

b.Philp Kotler

c.Stephen Morse

d.Neil Borden

15. Which concept of marketing is/are customer oriented?

a.Modern concept of marketing

b.Old concept of marketing

c.All of the above

d.Entity concept of business

16. Which of the following will lead to change in the marketing mix of a product?

a.Change in the organization or resource level of the firm

b.Change in corporate/competitive strategy of the firm

c.Change in the product lines of the firm

d.All of the above

17. Marketing is often considered synonymous with

a.All of these

b.Sales promition

c.Selling

d.Advertising

18. What is the full form of "DMU"?

a.Dividend on Market Unit

b.Drive by Market Undivided

c.Decision Making Unit

d.Decide on Market Utilization

19. Market where there is no physical delivery of goods

a.Future market

b.None of these

c.Perfect market

d.Spot market

20. Sub-division of marketing is called

a.Market Segmentation

b.None of the above

c.Allocation of marketing

d.Division of marketing

21. Question

a.I and II

b.All of these

c.I, II and III

d.Only II

22. Under which concept do customers remain focussed?

a.Marketing

b.Production

c.Selliing

d.Product

23. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Interactive marketing

b.Indirect Marketing

c.Direct Marketing

d.Electronic Marketing

24. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Product the best possible product

b.Produce the cheapest possible oroduct

c.Keeo the consumer foremost in mine

d.Try to reduce the cost of marketing

25. The rural marketing is not required because

a.Rural people do not understand marketing

b.None of the above

c.It is sheer wastage of time

d.It is not practical from the cost point of view

26. Question

a.Both I and II

b.Only I

c.Only II

d.None of these

27. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Role Selection

c.Motivation

d.Perception

28. Question

a.Neither I nor II

b.Both I and II

c.Only I

d.Only II

29. Social marketing concept is based upon.........

a.Realization of Maximum profit through service of society

b.Large target market with active buyers

c.None of the above

d.Customer satisfaction and customer welfare

30. Which among the following come under ‘facilitating’ category of marketing functions?

a.Both a and b

b.None of these

c.Standardizing and grading, financing, risk taking, securing market information

d.Standardizing and grading

31. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spoofing

b.Spamming

c.Direct email marketing

d.Indirect email marketing

32. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Selling

c.Advertising

d.Barter

33. What is the full form of "FMCG"?

a.Fiscal Market and Commodity Gains

b.Fast Moving Commodity Grains

c.Frequently Moving Commodity Goods

d.Fast Moving Consumer Goods

34. ........ is/are the ways to overcome marketing myopia

a.Market orientation should be permitted throughiut the organization

b.Be customer led not product oriented

c.All of the above

35. Which of the following is not included in the function of physical supply?

a.Stapleton

b.Phili Kotler

c.Albert W. Emery

d.N.H Borden

36. Which of the following is involved in the digital marketing process?

a.Voice Broadcasting

b.All of the above

c.RSA

d.Podcasting

37. Modem concept of marketing consists of

a.All of these

b.Decision

c.Coordination

d.Responsibility

38. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Transaction, relationships

b.Relationships, transactions

c.Customer, profits

d.Profit, products

39. What is the full form of "CIF"?

a.Common Investing Folio

b.Commodity and Intermediate Funding

c.Cognitive Investment Fund

d.Cost Insurance Freight

40. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Interactive marketing

b.Direct Marketing

c.Internet Marketing

d.Electronic Marketing

41. The choice of marketing mix depends upon

a.Marketing Objectives

b.The marketing environment of the organization

c.Marketing organization structure and information system

d.All of the above

42. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.plan

b.Communicate

c.None of the above

d.Decide

43. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.None of the above

b.The individual consumers

c.The organization itself

d.Regulatory bodies

44. _____________reduce the demand for a product or service and a temporary

a.Demarketing

b.Mega Marketing

c.Counter Marketing

d.None of the above

45. State which one is not a function of marketing?

a.Product planning and development

b.Guiding the funding agencies

c.Communicating

d.Identification of Customer need and wants

46. The societal marketing concept is most closely related to

a.Politial interest

b.Societal Interest

c.None of the above

d.Marketing interest

47. Which of the following statements is true about the production era?

a.Supply creates its own defmand

b.None of the above

c.Consumer is king

d.Focus only on selling products to consumer

48. How many main pillars of digital marketing?

a.3

b.2

c.1

d.4

49. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.All of the above

b.Customer service

c.Brand

d.Packaging

50. The marketing concept embraces the notion of being

a.All of the above

b.Profitble

c.Customer focused

d.Competition focused

51. Among the four P’s of marketing, place’ includes

a.Types of intermediaries

b.Location of Cutlets

c.Both a and b

d.Public relation

52. The solution to price competition is to develop a differentiated:

a.Offer, delivery, and image

b.Product , Price, and promotion

c.Package and label

d.International website

53. Convenience goods are those which are

a.Distribution easily

b.None of the above

c.Consumed easily

d.Purchased frequency

54. What is the full form of "CAC"?

a.Credit for Artificial Code

b.Cognitive Affective Conative

c.Credit against Commodity

d.Command Against Credit

55. Marketing is a process of converting the potential customers into …………..

a.Prospective customers

b.Marketers

c.Actual customers

d.None of these

56. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1990

b.1999

c.1987

d.1995

57. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The number of outbound links on the page that contains the inbound link to a page of a website.

b.The text depicting inbound links to a page of a website.

c.A total number of inbound links to a website's page.

d.The subject matter of the site providing the inbound link to a page of a website.

58. Conditions necessary for exchange are

a.Each party must be in a position to communicate and deliver the Product

b.All of the above

c.At least two parties must be involved

d.Each party must have something that interests the other

59. Which of the following is incorrect about digital marketing?

a.Digital marketing requires electronic devices for promoting goods and services

b.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

c.Digital marketing cannot be done offline

d.Digital marketing can only be done offline

60. What is the basic property of a service which makes it different from a product?

a.Intangibility

b.Shape

c.Very expensive

d.Size

61. Myopia means

a.Far-sightedness

b.Proactive

c.None of the above

d.Short sightedness

62. Which of the following is not included in the function of physical supply?

a.Standardization

b.Transport

c.Storage

d.Packaging

63. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Digital marketing

b.Virtual marketing

c.Profit marketing

d.Non Profit marketing

64. The first objective in marketing is

a.Discovering the needs of perspective consumers

b.Promotion of product to make consumers aware of its existene

c.Brainstorming

d.None of the above

65. What is standardisation?

a.Pricing of product

b.Marketing of product

c.Characteristics of product

d.None of the above

66. The extended Ps of service marketing mix is:

a.People, Product, Place

b.Product, Process, Physical Environment

c.Physical Evidence, Process, People

d.Price Physical Evidence, Promotion

67. Which of the following metrics is used for tracking the status of email marketing?

a.Bounce Rate

b.Conversion Rate

c.Open Rate

d.All of the above

68. Business markets are part of the company’s

a.Macro Environment

b.Micro Environment

c.Political Environment

d.Legal Environment

69. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Market

b.Seller

c.Product

d.Consumer

70. What is the full form of "STM"?

a.Social Terminal Media

b.Simulated Test Market

c.Social Test Module

d.Social Trail Marketing

71. The marketing manager’s internal interactions include all of the following except

a.Finance

b.Suppliers

c.Sales

d.Public Relation

72. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Customers

b.Competitiors

c.Suppliers

d.All of these

73. In marketing, selling and buying would be called the

a.Secondary function

b.Exchange function

c.Primary Function

d.Profit function

74. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

b.Yet another name of social media marketing.

c.A marketing strategy approach.

d.A strategy that tries to appeal and recall its target audience.

75. Marketing environment consists of

a.External forces

b.None of the above

c.Internal forces

d.Set of interacting forces

76. What is the full form of "BEP"?

a.Business and Ecommerce Planning

b.Break Even Point

c.Branded Export Trading

d.Business and Ethics Platform

77. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Voice Call

b.Test

c.Graphic

d.Search engine marketing

78. What is the full form of "GRP"?

a.Gross Rating Product

b.Gross Rating Point

c.Going Rate Pricing

d.Global Rating Price

79. Which one of the following is not a controllable variable of marketing management?

a.Social Environment

b.Competitive Environment

c.Psychological environment

d.Cultural Environment

80. Exchange concept of marketing deals with

a.Aggressively promote and push the products

b.Mere appendage to production

c.Achieving marketing success through product attribute

d.Exchange of products between sellers and buyers covering distribution and price aspects

81. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.Competions

c.Consumer

d.All of the above

82. What is the full form of "PEST"?

a.Potential Economic Social Trading

b.Political Economic Security Technology

c.Product Exchange security Target

d.Political Economic Social Technological

83. Which one of these statements is correct?

a.98% of marketers affirm that offline and online marketing are merging

b.Online marketing professionals are paid 50% less than marketing professionals

c.Around 25% of the global population is now on the Internet.

d.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

84. The four unique elements to services include:

a.Independence, increase, inventory, and intangibility

b.Independence, intangibility, inventory, and inception

c.Intangibility, inconsistency, inseparability, and inventory

d.Intangibility, independence, inseparability, and inventory

85. Which one of the following phrases reflects the marketing concept?

a.This is what I make, won't you please buy it

b.This is what I want, won't you please make it

c.Marketing should be viewed as hunting not gardening

d.The supplier is a king in the market

86. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Managers

b.Audience

c.None of these

d.Owners

87. Digital marketing includes____________

a.Voice Broadcast

b.Rpodcasting

c.RSA

d.Both a and b

88. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.All of the above

c.Providing better quality products

d.Satisfying customers and increasing demand

89. Which of the following is the correct abbreviation CMS?

a.Content Maintenance System

b.Content Marketing System

c.Content Management System

d.Content Maintenance Site

90. In mobile marketing, the full form of LBS is __________.

a.None of the above

b.List-based Servive

c.Leas-based service

d.Location-based service

91. Creative marketing can be defined as __________.

a.The marketing content and its inventive aspect.

b.The brand value of an organization.

c.A marketing department entailing several employees.

d.A set of schemes undertaken by the organization for distributing the marketing material.

92. __________is the very essence of marketing.

a.None of these

b.Research

c.Customer focus

d.Demand

93. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to customize the marketing messages to suit the needs of users of a particular location

b.It allows you to personalize your marketing messages to the mobile user in a particular location

c.It enables brands to hyper-target their customers

d.You can run different campaigns based on the location of the mobile user

94. The need or want for a particular product becomes a demand, when

a.A product represents that particular need

b.All of the above

c.It is backed by buying power

d.The product/service is available

95. Marketing adds value to the product by performing following functions.

a.Storing

b.All of these

c.Transporting

d.Buying and selling

96. Packaging is sub-element of

a.Price

b.Promotion

c.Distribution

d.Product

97. Markets which are organized and regulated by statutory measure are

a.World markets

b.Regulated Markets

c.Unregulated markets

d.None of these

98. Which of the following is not specifically required by the search engines?

a.Buying links

b.All of the above

c.Keyword stuffing

d.Poor User experience

99. Which of the following are essentially required to make a business case for content marketing?

a.All of the above

b.Objectives and KPIs

c.Industry best practices

d.Impact and Challenges

100. Global marketing is a result of

a.Globalization

b.All of the above

c.Privatisation

d.Domestic charge

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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