Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. Under which concept do customers remain focussed?

a.Product

b.Production

c.Marketing

d.Selliing

2. Marketing environment consists of

a.Internal forces

b.Set of interacting forces

c.External forces

d.None of the above

3. Among the four P’s of marketing, place’ includes

a.Public relation

b.Both a and b

c.Types of intermediaries

d.Location of Cutlets

4. ........ is/are the ways to overcome marketing myopia

a.Be customer led not product oriented

b.All of the above

c.Market orientation should be permitted throughiut the organization

5. Marketing is often considered synonymous with

a.Sales promition

b.Selling

c.All of these

d.Advertising

6. Market where there is no physical delivery of goods

a.Future market

b.None of these

c.Spot market

d.Perfect market

7. __________is the very essence of marketing.

a.Research

b.Demand

c.None of these

d.Customer focus

8. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The subject matter of the site providing the inbound link to a page of a website.

b.A total number of inbound links to a website's page.

c.The text depicting inbound links to a page of a website.

d.The number of outbound links on the page that contains the inbound link to a page of a website.

9. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Seller

b.Market

c.Product

d.Consumer

10. Which of the following is/are objective(s) of marketing?

a.Providing better quality products

b.All of the above

c.Satisfying customers and increasing demand

d.Satisfying customers and increasing demand

11. How many main pillars of digital marketing?

a.1

b.4

c.2

d.3

12. _____________reduce the demand for a product or service and a temporary

a.None of the above

b.Demarketing

c.Counter Marketing

d.Mega Marketing

13. What is the full form of "MDF"?

a.Department for Marketing

b.Media Data Form

c.Maintain Dividend Factor

d.Market and Development Force

14. The marketing manager’s internal interactions include all of the following except

a.Finance

b.Suppliers

c.Sales

d.Public Relation

15. The societal marketing concept is most closely related to

a.Politial interest

b.Marketing interest

c.None of the above

d.Societal Interest

16. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Selling

c.Advertising

d.Barter

17. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.Yet another name of social media marketing.

b.A strategy that tries to appeal and recall its target audience.

c.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

d.A marketing strategy approach.

18. Packaging is sub-element of

a.Promotion

b.Price

c.Distribution

d.Product

19. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Customer service

b.All of the above

c.Packaging

d.Brand

20. The marketing concept embraces the notion of being

a.Profitble

b.Customer focused

c.Competition focused

d.All of the above

21. The rural marketing is not required because

a.It is sheer wastage of time

b.It is not practical from the cost point of view

c.Rural people do not understand marketing

d.None of the above

22. Which one of the following phrases reflects the marketing concept?

a.The supplier is a king in the market

b.This is what I make, won't you please buy it

c.Marketing should be viewed as hunting not gardening

d.This is what I want, won't you please make it

23. What is the full form of "CIF"?

a.Common Investing Folio

b.Cost Insurance Freight

c.Cognitive Investment Fund

d.Commodity and Intermediate Funding

24. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to personalize your marketing messages to the mobile user in a particular location

b.It allows you to customize the marketing messages to suit the needs of users of a particular location

c.It enables brands to hyper-target their customers

d.You can run different campaigns based on the location of the mobile user

25. Which of the following is incorrect about digital marketing?

a.Digital marketing can only be done offline

b.Digital marketing cannot be done offline

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing requires electronic devices for promoting goods and services

26. Question

a.I and II

b.All of these

c.Only II

d.I, II and III

27. Question

a.Only I

b.Only II

c.Neither I nor II

d.Both I and II

28. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Communicate

b.Decide

c.plan

d.None of the above

29. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.Supply creates its own defmand

c.Consumer is king

d.None of the above

30. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Managers

b.None of these

c.Owners

d.Audience

31. What is the full form of "STM"?

a.Simulated Test Market

b.Social Trail Marketing

c.Social Test Module

d.Social Terminal Media

32. State which one is not a function of marketing?

a.Communicating

b.Product planning and development

c.Identification of Customer need and wants

d.Guiding the funding agencies

33. What are some examples of digital marketing?

a.Social Media Marketing

b.All of the above

c.Search Engine Marketing

d.Seacrh Engine Optimization

34. What is not true about digital marketing?

a.Digital marketing can be done online

b.Digital marketing cannot be done online

c.Digital marketing is often referred to as online marketing, internet marketing or web marketing

d.Digital marketing is any form of marketing products or services that involves electronic devices

35. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Promotion

b.Price

c.Product

d.Distribution

36. Which of the following metrics is used for tracking the status of email marketing?

a.Open Rate

b.All of the above

c.Bounce Rate

d.Conversion Rate

37. Exchange concept of marketing deals with

a.Exchange of products between sellers and buyers covering distribution and price aspects

b.Achieving marketing success through product attribute

c.Aggressively promote and push the products

d.Mere appendage to production

38. Social marketing concept is based upon.........

a.Customer satisfaction and customer welfare

b.Realization of Maximum profit through service of society

c.None of the above

d.Large target market with active buyers

39. Which among these is concerned with pricing policies for late entrants to a market.

a.Market skills

b.Marketing research

c.Market Skimming

d.Market penetration

40. What is the full form of "CAC"?

a.Cognitive Affective Conative

b.Command Against Credit

c.Credit for Artificial Code

d.Credit against Commodity

41. What is the full form of "PEST"?

a.Political Economic Security Technology

b.Political Economic Social Technological

c.Potential Economic Social Trading

d.Product Exchange security Target

42. Which of the following is not included in the function of physical supply?

a.Transport

b.Packaging

c.Standardization

d.Storage

43. Sub-division of marketing is called

a.None of the above

b.Market Segmentation

c.Division of marketing

d.Allocation of marketing

44. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.A product represents that particular need

c.All of the above

d.The product/service is available

45. Question

a.Only I

b.Both I and II

c.None of these

d.Only II

46. Markets which are organized and regulated by statutory measure are

a.Regulated Markets

b.None of these

c.World markets

d.Unregulated markets

47. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading, financing, risk taking, securing market information

b.None of these

c.Both a and b

d.Standardizing and grading

48. Which concept of marketing is/are customer oriented?

a.Old concept of marketing

b.Modern concept of marketing

c.Entity concept of business

d.All of the above

49. What is standardisation?

a.None of the above

b.Marketing of product

c.Characteristics of product

d.Pricing of product

50. Global marketing is a result of

a.Globalization

b.All of the above

c.Domestic charge

d.Privatisation

51. Which of the following is the correct depiction of Digital Marketing?

a.Web marketing

b.All of the above

c.Email marketing

d.Social Media Marketing

52. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Profit, products

b.Transaction, relationships

c.Customer, profits

d.Relationships, transactions

53. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The individual consumers

b.The organization itself

c.Regulatory bodies

d.None of the above

54. Digital marketing is becoming very popular due to the?

a.Increase in internet users

b.All of the above

c.Increase in mobile phone users

d.increase in digital content consumption

55. The first objective in marketing is

a.Promotion of product to make consumers aware of its existene

b.Discovering the needs of perspective consumers

c.Brainstorming

d.None of the above

56. Market where goods are transacted on the spot or immediately

a.Future market

b.None of these

c.Perfect market

d.Spot market

57. Which one of these statements is correct?

a.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

b.98% of marketers affirm that offline and online marketing are merging

c.Around 25% of the global population is now on the Internet.

d.Online marketing professionals are paid 50% less than marketing professionals

58. Which of the following is not included in the function of physical supply?

a.Phili Kotler

b.N.H Borden

c.Stapleton

d.Albert W. Emery

59. The extended Ps of service marketing mix is:

a.People, Product, Place

b.Product, Process, Physical Environment

c.Price Physical Evidence, Promotion

d.Physical Evidence, Process, People

60. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Electronic Marketing

b.Direct Marketing

c.Indirect Marketing

d.Interactive marketing

61. Which of the following is involved in the digital marketing process?

a.Voice Broadcasting

b.RSA

c.All of the above

d.Podcasting

62. What is the full form of "FMCG"?

a.Frequently Moving Commodity Goods

b.Fast Moving Consumer Goods

c.Fast Moving Commodity Grains

d.Fiscal Market and Commodity Gains

63. This P is not a part of the 7Ps of marketing mix?

a.People

b.Promotion

c.Price

d.Purpose

64. Which of the following steps are not involved in the environmental scanning?

a.Analysis of the decision

b.Identification of key decision factors

c.Analysis of each of the key variable separately

d.None of the above

65. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Competitiors

c.Customers

d.Suppliers

66. Digital marketing includes____________

a.Voice Broadcast

b.Rpodcasting

c.RSA

d.Both a and b

67. What is the basic property of a service which makes it different from a product?

a.Shape

b.Intangibility

c.Size

d.Very expensive

68. What is the full form of "GRP"?

a.Gross Rating Point

b.Going Rate Pricing

c.Global Rating Price

d.Gross Rating Product

69. The price of a product must be relevant to the

a.None of the above

b.Availability of substitutes

c.Amount of profit the sellers can obtain

d.Utility or satisfaction it delivers to buyers

70. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1995

b.1999

c.1990

d.1987

71. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Marketing myopia

b.Target Marketing

c.Customization

d.None of the above

72. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Interactive marketing

c.Electronic Marketing

d.Direct Marketing

73. Environmental variables or non-controllable variables of marketing are

a.Consumer

b.Competions

c.Government of the land

d.All of the above

74. The choice of marketing mix depends upon

a.Marketing Objectives

b.Marketing organization structure and information system

c.The marketing environment of the organization

d.All of the above

75. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Indirect email marketing

b.Spamming

c.Direct email marketing

d.Spoofing

76. Which one of the following is not a controllable variable of marketing management?

a.Competitive Environment

b.Cultural Environment

c.Social Environment

d.Psychological environment

77. Conditions necessary for exchange are

a.At least two parties must be involved

b.Each party must have something that interests the other

c.Each party must be in a position to communicate and deliver the Product

d.All of the above

78. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Non Profit marketing

b.Virtual marketing

c.Digital marketing

d.Profit marketing

79. What is the full form of "DMU"?

a.Drive by Market Undivided

b.Dividend on Market Unit

c.Decide on Market Utilization

d.Decision Making Unit

80. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Neilsen

b.Stephen Morse

c.Neil Borden

d.Philp Kotler

81. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Perception

b.Motivation

c.Learning

d.Role Selection

82. The solution to price competition is to develop a differentiated:

a.Product , Price, and promotion

b.International website

c.Offer, delivery, and image

d.Package and label

83. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Test

b.Voice Call

c.Search engine marketing

d.Graphic

84. Which of the following will lead to change in the marketing mix of a product?

a.Change in corporate/competitive strategy of the firm

b.All of the above

c.Change in the organization or resource level of the firm

d.Change in the product lines of the firm

85. Creative marketing can be defined as __________.

a.The brand value of an organization.

b.The marketing content and its inventive aspect.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.A marketing department entailing several employees.

86. Warehousing is the sub-elements of

a.Promotion

b.Distribution

c.Product

d.None of these

87. Modem concept of marketing consists of

a.Responsibility

b.Coordination

c.Decision

d.All of these

88. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.Location-based service

c.Leas-based service

d.None of the above

89. Which of the following is not specifically required by the search engines?

a.All of the above

b.Keyword stuffing

c.Poor User experience

d.Buying links

90. What is the full form of "BEP"?

a.Branded Export Trading

b.Business and Ethics Platform

c.Business and Ecommerce Planning

d.Break Even Point

91. Convenience goods are those which are

a.Consumed easily

b.Distribution easily

c.Purchased frequency

d.None of the above

92. In marketing, selling and buying would be called the

a.Secondary function

b.Profit function

c.Primary Function

d.Exchange function

93. Marketing is a process of converting the potential customers into …………..

a.Marketers

b.Actual customers

c.None of these

d.Prospective customers

94. The four unique elements to services include:

a.Independence, increase, inventory, and intangibility

b.Independence, intangibility, inventory, and inception

c.Intangibility, independence, inseparability, and inventory

d.Intangibility, inconsistency, inseparability, and inventory

95. Which of the following is the correct abbreviation CMS?

a.Content Management System

b.Content Marketing System

c.Content Maintenance Site

d.Content Maintenance System

96. Which of the following are essentially required to make a business case for content marketing?

a.Industry best practices

b.Impact and Challenges

c.All of the above

d.Objectives and KPIs

97. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Product the best possible product

b.Try to reduce the cost of marketing

c.Keeo the consumer foremost in mine

d.Produce the cheapest possible oroduct

98. Business markets are part of the company’s

a.Legal Environment

b.Macro Environment

c.Micro Environment

d.Political Environment

99. Marketing adds value to the product by performing following functions.

a.All of these

b.Transporting

c.Storing

d.Buying and selling

100. Myopia means

a.Far-sightedness

b.Proactive

c.Short sightedness

d.None of the above

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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