Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. Question

a.Only II

b.Neither I nor II

c.Both I and II

d.Only I

2. The four unique elements to services include:

a.Independence, increase, inventory, and intangibility

b.Intangibility, inconsistency, inseparability, and inventory

c.Intangibility, independence, inseparability, and inventory

d.Independence, intangibility, inventory, and inception

3. Which of the following is not included in the function of physical supply?

a.Stapleton

b.Phili Kotler

c.N.H Borden

d.Albert W. Emery

4. Markets which are organized and regulated by statutory measure are

a.None of these

b.Unregulated markets

c.Regulated Markets

d.World markets

5. Exchange concept of marketing deals with

a.Exchange of products between sellers and buyers covering distribution and price aspects

b.Mere appendage to production

c.Aggressively promote and push the products

d.Achieving marketing success through product attribute

6. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1990

b.1995

c.1999

d.1987

7. Which among these is concerned with pricing policies for late entrants to a market.

a.Market Skimming

b.Market skills

c.Marketing research

d.Market penetration

8. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.A product represents that particular need

c.The product/service is available

d.All of the above

9. Which of the following is the correct depiction of Digital Marketing?

a.Social Media Marketing

b.Email marketing

c.All of the above

d.Web marketing

10. Social marketing concept is based upon.........

a.Large target market with active buyers

b.Realization of Maximum profit through service of society

c.None of the above

d.Customer satisfaction and customer welfare

11. _____________reduce the demand for a product or service and a temporary

a.Mega Marketing

b.Demarketing

c.None of the above

d.Counter Marketing

12. Environmental variables or non-controllable variables of marketing are

a.Competions

b.Government of the land

c.Consumer

d.All of the above

13. Market where goods are transacted on the spot or immediately

a.Spot market

b.None of these

c.Perfect market

d.Future market

14. Modem concept of marketing consists of

a.Responsibility

b.Coordination

c.All of these

d.Decision

15. Convenience goods are those which are

a.None of the above

b.Purchased frequency

c.Consumed easily

d.Distribution easily

16. The rural marketing is not required because

a.It is sheer wastage of time

b.It is not practical from the cost point of view

c.Rural people do not understand marketing

d.None of the above

17. Global marketing is a result of

a.Domestic charge

b.All of the above

c.Globalization

d.Privatisation

18. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Digital marketing

b.Non Profit marketing

c.Virtual marketing

d.Profit marketing

19. The first objective in marketing is

a.Promotion of product to make consumers aware of its existene

b.None of the above

c.Brainstorming

d.Discovering the needs of perspective consumers

20. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Target Marketing

b.None of the above

c.Marketing myopia

d.Customization

21. What is the basic property of a service which makes it different from a product?

a.Very expensive

b.Intangibility

c.Size

d.Shape

22. Myopia means

a.Proactive

b.None of the above

c.Far-sightedness

d.Short sightedness

23. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Search engine marketing

b.Graphic

c.Test

d.Voice Call

24. What is the full form of "STM"?

a.Social Trail Marketing

b.Simulated Test Market

c.Social Terminal Media

d.Social Test Module

25. What is the full form of "DMU"?

a.Decide on Market Utilization

b.Drive by Market Undivided

c.Dividend on Market Unit

d.Decision Making Unit

26. Marketing is often considered synonymous with

a.Advertising

b.Selling

c.All of these

d.Sales promition

27. In marketing, selling and buying would be called the

a.Exchange function

b.Secondary function

c.Primary Function

d.Profit function

28. ........ is/are the ways to overcome marketing myopia

a.Be customer led not product oriented

b.Market orientation should be permitted throughiut the organization

c.All of the above

29. State which one is not a function of marketing?

a.Product planning and development

b.Identification of Customer need and wants

c.Communicating

d.Guiding the funding agencies

30. __________is the very essence of marketing.

a.Demand

b.Research

c.None of these

d.Customer focus

31. Business markets are part of the company’s

a.Political Environment

b.Macro Environment

c.Legal Environment

d.Micro Environment

32. Which of the following is incorrect about digital marketing?

a.Digital marketing cannot be done offline

b.Digital marketing requires electronic devices for promoting goods and services

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing can only be done offline

33. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A marketing strategy approach.

b.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

c.A strategy that tries to appeal and recall its target audience.

d.Yet another name of social media marketing.

34. Which of the following metrics is used for tracking the status of email marketing?

a.All of the above

b.Conversion Rate

c.Open Rate

d.Bounce Rate

35. Which of the following is the correct abbreviation CMS?

a.Content Maintenance System

b.Content Management System

c.Content Maintenance Site

d.Content Marketing System

36. Which of the following will lead to change in the marketing mix of a product?

a.All of the above

b.Change in the product lines of the firm

c.Change in the organization or resource level of the firm

d.Change in corporate/competitive strategy of the firm

37. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Keeo the consumer foremost in mine

b.Try to reduce the cost of marketing

c.Product the best possible product

d.Produce the cheapest possible oroduct

38. What is the full form of "BEP"?

a.Break Even Point

b.Business and Ethics Platform

c.Branded Export Trading

d.Business and Ecommerce Planning

39. Which one of these statements is correct?

a.Online marketing professionals are paid 50% less than marketing professionals

b.98% of marketers affirm that offline and online marketing are merging

c.Around 25% of the global population is now on the Internet.

d.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

40. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Direct Marketing

c.Interactive marketing

d.Electronic Marketing

41. The societal marketing concept is most closely related to

a.Societal Interest

b.None of the above

c.Marketing interest

d.Politial interest

42. Location is a unique feature of Mobile Marketing because ____________

a.It enables brands to hyper-target their customers

b.It allows you to customize the marketing messages to suit the needs of users of a particular location

c.It allows you to personalize your marketing messages to the mobile user in a particular location

d.You can run different campaigns based on the location of the mobile user

43. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Relationships, transactions

b.Transaction, relationships

c.Profit, products

d.Customer, profits

44. Question

a.All of these

b.I, II and III

c.I and II

d.Only II

45. Which of the following are essentially required to make a business case for content marketing?

a.Industry best practices

b.All of the above

c.Impact and Challenges

d.Objectives and KPIs

46. Marketing is a process of converting the potential customers into …………..

a.Actual customers

b.Marketers

c.None of these

d.Prospective customers

47. Conditions necessary for exchange are

a.Each party must be in a position to communicate and deliver the Product

b.At least two parties must be involved

c.All of the above

d.Each party must have something that interests the other

48. Packaging is sub-element of

a.Price

b.Product

c.Promotion

d.Distribution

49. Market where there is no physical delivery of goods

a.Spot market

b.Future market

c.Perfect market

d.None of these

50. Sub-division of marketing is called

a.None of the above

b.Allocation of marketing

c.Market Segmentation

d.Division of marketing

51. Under which concept do customers remain focussed?

a.Selliing

b.Product

c.Production

d.Marketing

52. This P is not a part of the 7Ps of marketing mix?

a.Promotion

b.People

c.Price

d.Purpose

53. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Motivation

c.Perception

d.Role Selection

54. Warehousing is the sub-elements of

a.Promotion

b.None of these

c.Product

d.Distribution

55. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.None of these

b.Owners

c.Managers

d.Audience

56. Which of the following is involved in the digital marketing process?

a.Podcasting

b.Voice Broadcasting

c.RSA

d.All of the above

57. Which of the following steps are not involved in the environmental scanning?

a.None of the above

b.Analysis of each of the key variable separately

c.Analysis of the decision

d.Identification of key decision factors

58. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.None of the above

b.plan

c.Communicate

d.Decide

59. How many main pillars of digital marketing?

a.2

b.1

c.3

d.4

60. The choice of marketing mix depends upon

a.Marketing organization structure and information system

b.Marketing Objectives

c.The marketing environment of the organization

d.All of the above

61. Marketing environment consists of

a.Set of interacting forces

b.External forces

c.None of the above

d.Internal forces

62. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Selling

b.Marketing

c.Barter

d.Advertising

63. What is the full form of "FMCG"?

a.Fast Moving Consumer Goods

b.Frequently Moving Commodity Goods

c.Fiscal Market and Commodity Gains

d.Fast Moving Commodity Grains

64. Creative marketing can be defined as __________.

a.The marketing content and its inventive aspect.

b.A set of schemes undertaken by the organization for distributing the marketing material.

c.A marketing department entailing several employees.

d.The brand value of an organization.

65. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Distribution

b.Price

c.Product

d.Promotion

66. Which of the following is not included in the function of physical supply?

a.Transport

b.Packaging

c.Standardization

d.Storage

67. What is the full form of "CAC"?

a.Cognitive Affective Conative

b.Credit against Commodity

c.Credit for Artificial Code

d.Command Against Credit

68. Digital marketing is becoming very popular due to the?

a.Increase in internet users

b.increase in digital content consumption

c.Increase in mobile phone users

d.All of the above

69. Which concept of marketing is/are customer oriented?

a.All of the above

b.Modern concept of marketing

c.Entity concept of business

d.Old concept of marketing

70. What is the full form of "GRP"?

a.Gross Rating Point

b.Global Rating Price

c.Going Rate Pricing

d.Gross Rating Product

71. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Neil Borden

b.Neilsen

c.Stephen Morse

d.Philp Kotler

72. The solution to price competition is to develop a differentiated:

a.Product , Price, and promotion

b.Offer, delivery, and image

c.International website

d.Package and label

73. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Indirect Marketing

b.Electronic Marketing

c.Direct Marketing

d.Interactive marketing

74. What is not true about digital marketing?

a.Digital marketing cannot be done online

b.Digital marketing can be done online

c.Digital marketing is any form of marketing products or services that involves electronic devices

d.Digital marketing is often referred to as online marketing, internet marketing or web marketing

75. The price of a product must be relevant to the

a.Utility or satisfaction it delivers to buyers

b.Availability of substitutes

c.None of the above

d.Amount of profit the sellers can obtain

76. Among the four P’s of marketing, place’ includes

a.Types of intermediaries

b.Public relation

c.Both a and b

d.Location of Cutlets

77. Which among the following come under ‘facilitating’ category of marketing functions?

a.None of these

b.Standardizing and grading, financing, risk taking, securing market information

c.Standardizing and grading

d.Both a and b

78. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The organization itself

b.The individual consumers

c.Regulatory bodies

d.None of the above

79. Which of the following is not specifically required by the search engines?

a.Buying links

b.Keyword stuffing

c.All of the above

d.Poor User experience

80. Marketing adds value to the product by performing following functions.

a.All of these

b.Transporting

c.Storing

d.Buying and selling

81. Question

a.None of these

b.Only I

c.Both I and II

d.Only II

82. What is the full form of "CIF"?

a.Cognitive Investment Fund

b.Cost Insurance Freight

c.Commodity and Intermediate Funding

d.Common Investing Folio

83. Which one of the following phrases reflects the marketing concept?

a.The supplier is a king in the market

b.This is what I make, won't you please buy it

c.Marketing should be viewed as hunting not gardening

d.This is what I want, won't you please make it

84. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.None of the above

c.Leas-based service

d.Location-based service

85. What is the full form of "PEST"?

a.Political Economic Security Technology

b.Potential Economic Social Trading

c.Political Economic Social Technological

d.Product Exchange security Target

86. Digital marketing includes____________

a.Rpodcasting

b.Voice Broadcast

c.RSA

d.Both a and b

87. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.All of the above

b.Packaging

c.Customer service

d.Brand

88. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.Satisfying customers and increasing demand

c.Providing better quality products

d.All of the above

89. What are some examples of digital marketing?

a.All of the above

b.Search Engine Marketing

c.Seacrh Engine Optimization

d.Social Media Marketing

90. The extended Ps of service marketing mix is:

a.People, Product, Place

b.Physical Evidence, Process, People

c.Product, Process, Physical Environment

d.Price Physical Evidence, Promotion

91. What is the full form of "MDF"?

a.Department for Marketing

b.Maintain Dividend Factor

c.Market and Development Force

d.Media Data Form

92. The marketing manager’s internal interactions include all of the following except

a.Suppliers

b.Sales

c.Finance

d.Public Relation

93. What is standardisation?

a.Characteristics of product

b.Marketing of product

c.Pricing of product

d.None of the above

94. Which of the following statements is true about the production era?

a.Consumer is king

b.None of the above

c.Supply creates its own defmand

d.Focus only on selling products to consumer

95. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Customers

c.Competitiors

d.Suppliers

96. Which one of the following is not a controllable variable of marketing management?

a.Social Environment

b.Competitive Environment

c.Cultural Environment

d.Psychological environment

97. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Indirect email marketing

b.Spoofing

c.Spamming

d.Direct email marketing

98. The marketing concept embraces the notion of being

a.Competition focused

b.All of the above

c.Customer focused

d.Profitble

99. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The number of outbound links on the page that contains the inbound link to a page of a website.

b.The text depicting inbound links to a page of a website.

c.The subject matter of the site providing the inbound link to a page of a website.

d.A total number of inbound links to a website's page.

100. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Market

b.Product

c.Seller

d.Consumer

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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