Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. Under which concept do customers remain focussed?

a.Selliing

b.Marketing

c.Product

d.Production

2. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Indirect email marketing

b.Spamming

c.Spoofing

d.Direct email marketing

3. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Managers

b.Owners

c.None of these

d.Audience

4. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Profit marketing

b.Non Profit marketing

c.Digital marketing

d.Virtual marketing

5. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Management System

c.Content Marketing System

d.Content Maintenance System

6. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.None of the above

b.The individual consumers

c.The organization itself

d.Regulatory bodies

7. The four unique elements to services include:

a.Intangibility, independence, inseparability, and inventory

b.Independence, increase, inventory, and intangibility

c.Intangibility, inconsistency, inseparability, and inventory

d.Independence, intangibility, inventory, and inception

8. What is the full form of "GRP"?

a.Going Rate Pricing

b.Gross Rating Point

c.Gross Rating Product

d.Global Rating Price

9. Which of the following metrics is used for tracking the status of email marketing?

a.Bounce Rate

b.All of the above

c.Open Rate

d.Conversion Rate

10. Which one of these statements is correct?

a.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

b.98% of marketers affirm that offline and online marketing are merging

c.Online marketing professionals are paid 50% less than marketing professionals

d.Around 25% of the global population is now on the Internet.

11. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Packaging

b.All of the above

c.Brand

d.Customer service

12. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Suppliers

b.Customers

c.Competitiors

d.All of these

13. Exchange concept of marketing deals with

a.Achieving marketing success through product attribute

b.Aggressively promote and push the products

c.Mere appendage to production

d.Exchange of products between sellers and buyers covering distribution and price aspects

14. Which of the following is not included in the function of physical supply?

a.N.H Borden

b.Stapleton

c.Phili Kotler

d.Albert W. Emery

15. Which of the following are essentially required to make a business case for content marketing?

a.Industry best practices

b.Objectives and KPIs

c.Impact and Challenges

d.All of the above

16. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Try to reduce the cost of marketing

b.Product the best possible product

c.Keeo the consumer foremost in mine

d.Produce the cheapest possible oroduct

17. What is the full form of "BEP"?

a.Break Even Point

b.Business and Ethics Platform

c.Business and Ecommerce Planning

d.Branded Export Trading

18. Which of the following will lead to change in the marketing mix of a product?

a.All of the above

b.Change in the organization or resource level of the firm

c.Change in the product lines of the firm

d.Change in corporate/competitive strategy of the firm

19. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Seller

b.Product

c.Market

d.Consumer

20. Myopia means

a.None of the above

b.Proactive

c.Short sightedness

d.Far-sightedness

21. What is the basic property of a service which makes it different from a product?

a.Very expensive

b.Shape

c.Size

d.Intangibility

22. What is the full form of "PEST"?

a.Potential Economic Social Trading

b.Political Economic Security Technology

c.Political Economic Social Technological

d.Product Exchange security Target

23. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.Yet another name of social media marketing.

b.A strategy that tries to appeal and recall its target audience.

c.A marketing strategy approach.

d.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

24. Which of the following is/are objective(s) of marketing?

a.Providing better quality products

b.Satisfying customers and increasing demand

c.Satisfying customers and increasing demand

d.All of the above

25. The solution to price competition is to develop a differentiated:

a.Product , Price, and promotion

b.Package and label

c.International website

d.Offer, delivery, and image

26. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Stephen Morse

b.Neilsen

c.Philp Kotler

d.Neil Borden

27. Creative marketing can be defined as __________.

a.The brand value of an organization.

b.A marketing department entailing several employees.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.The marketing content and its inventive aspect.

28. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1987

b.1990

c.1995

d.1999

29. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Perception

c.Role Selection

d.Motivation

30. Business markets are part of the company’s

a.Legal Environment

b.Political Environment

c.Macro Environment

d.Micro Environment

31. Digital marketing includes____________

a.Both a and b

b.RSA

c.Rpodcasting

d.Voice Broadcast

32. Warehousing is the sub-elements of

a.Promotion

b.Distribution

c.Product

d.None of these

33. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.None of the above

b.Customization

c.Marketing myopia

d.Target Marketing

34. Which concept of marketing is/are customer oriented?

a.Old concept of marketing

b.Modern concept of marketing

c.Entity concept of business

d.All of the above

35. The extended Ps of service marketing mix is:

a.People, Product, Place

b.Product, Process, Physical Environment

c.Price Physical Evidence, Promotion

d.Physical Evidence, Process, People

36. What is standardisation?

a.Marketing of product

b.Characteristics of product

c.None of the above

d.Pricing of product

37. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Product

b.Price

c.Distribution

d.Promotion

38. The societal marketing concept is most closely related to

a.Politial interest

b.None of the above

c.Marketing interest

d.Societal Interest

39. Question

a.Only II

b.I, II and III

c.I and II

d.All of these

40. Which among these is concerned with pricing policies for late entrants to a market.

a.Market penetration

b.Marketing research

c.Market Skimming

d.Market skills

41. Which of the following is not specifically required by the search engines?

a.Poor User experience

b.All of the above

c.Buying links

d.Keyword stuffing

42. The marketing manager’s internal interactions include all of the following except

a.Finance

b.Sales

c.Public Relation

d.Suppliers

43. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Communicate

b.plan

c.None of the above

d.Decide

44. The choice of marketing mix depends upon

a.All of the above

b.Marketing organization structure and information system

c.Marketing Objectives

d.The marketing environment of the organization

45. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading, financing, risk taking, securing market information

b.None of these

c.Both a and b

d.Standardizing and grading

46. What is the full form of "CAC"?

a.Cognitive Affective Conative

b.Credit for Artificial Code

c.Credit against Commodity

d.Command Against Credit

47. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Electronic Marketing

b.Direct Marketing

c.Interactive marketing

d.Indirect Marketing

48. What is the full form of "DMU"?

a.Dividend on Market Unit

b.Drive by Market Undivided

c.Decide on Market Utilization

d.Decision Making Unit

49. Question

a.Both I and II

b.None of these

c.Only II

d.Only I

50. Which of the following is incorrect about digital marketing?

a.Digital marketing can only be done offline

b.Digital marketing requires electronic devices for promoting goods and services

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing cannot be done offline

51. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.A product represents that particular need

c.The product/service is available

d.All of the above

52. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The text depicting inbound links to a page of a website.

b.The number of outbound links on the page that contains the inbound link to a page of a website.

c.The subject matter of the site providing the inbound link to a page of a website.

d.A total number of inbound links to a website's page.

53. What are some examples of digital marketing?

a.Social Media Marketing

b.Search Engine Marketing

c.Seacrh Engine Optimization

d.All of the above

54. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.None of the above

c.Supply creates its own defmand

d.Consumer is king

55. Conditions necessary for exchange are

a.At least two parties must be involved

b.Each party must have something that interests the other

c.Each party must be in a position to communicate and deliver the Product

d.All of the above

56. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.Competions

c.Consumer

d.All of the above

57. The first objective in marketing is

a.Discovering the needs of perspective consumers

b.Promotion of product to make consumers aware of its existene

c.None of the above

d.Brainstorming

58. What is the full form of "FMCG"?

a.Fiscal Market and Commodity Gains

b.Frequently Moving Commodity Goods

c.Fast Moving Consumer Goods

d.Fast Moving Commodity Grains

59. Which of the following steps are not involved in the environmental scanning?

a.Identification of key decision factors

b.None of the above

c.Analysis of the decision

d.Analysis of each of the key variable separately

60. Social marketing concept is based upon.........

a.Customer satisfaction and customer welfare

b.Large target market with active buyers

c.Realization of Maximum profit through service of society

d.None of the above

61. The rural marketing is not required because

a.It is sheer wastage of time

b.It is not practical from the cost point of view

c.None of the above

d.Rural people do not understand marketing

62. Among the four P’s of marketing, place’ includes

a.Types of intermediaries

b.Location of Cutlets

c.Public relation

d.Both a and b

63. Markets which are organized and regulated by statutory measure are

a.None of these

b.World markets

c.Regulated Markets

d.Unregulated markets

64. Which one of the following phrases reflects the marketing concept?

a.The supplier is a king in the market

b.This is what I make, won't you please buy it

c.Marketing should be viewed as hunting not gardening

d.This is what I want, won't you please make it

65. What is the full form of "MDF"?

a.Department for Marketing

b.Market and Development Force

c.Media Data Form

d.Maintain Dividend Factor

66. How many main pillars of digital marketing?

a.1

b.2

c.3

d.4

67. Digital marketing is becoming very popular due to the?

a.increase in digital content consumption

b.All of the above

c.Increase in mobile phone users

d.Increase in internet users

68. Market where goods are transacted on the spot or immediately

a.Perfect market

b.None of these

c.Spot market

d.Future market

69. Which one of the following is not a controllable variable of marketing management?

a.Social Environment

b.Cultural Environment

c.Psychological environment

d.Competitive Environment

70. Which of the following is the correct depiction of Digital Marketing?

a.Social Media Marketing

b.Email marketing

c.All of the above

d.Web marketing

71. _____________reduce the demand for a product or service and a temporary

a.Mega Marketing

b.Demarketing

c.None of the above

d.Counter Marketing

72. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Profit, products

b.Relationships, transactions

c.Customer, profits

d.Transaction, relationships

73. Market where there is no physical delivery of goods

a.Future market

b.Spot market

c.None of these

d.Perfect market

74. What is the full form of "CIF"?

a.Commodity and Intermediate Funding

b.Common Investing Folio

c.Cognitive Investment Fund

d.Cost Insurance Freight

75. Which of the following is not included in the function of physical supply?

a.Storage

b.Transport

c.Standardization

d.Packaging

76. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.Leas-based service

c.None of the above

d.Location-based service

77. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Graphic

b.Search engine marketing

c.Voice Call

d.Test

78. ........ is/are the ways to overcome marketing myopia

a.Be customer led not product oriented

b.All of the above

c.Market orientation should be permitted throughiut the organization

79. Convenience goods are those which are

a.Distribution easily

b.Purchased frequency

c.None of the above

d.Consumed easily

80. What is the full form of "STM"?

a.Social Trail Marketing

b.Simulated Test Market

c.Social Terminal Media

d.Social Test Module

81. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to personalize your marketing messages to the mobile user in a particular location

b.It allows you to customize the marketing messages to suit the needs of users of a particular location

c.It enables brands to hyper-target their customers

d.You can run different campaigns based on the location of the mobile user

82. Sub-division of marketing is called

a.None of the above

b.Division of marketing

c.Market Segmentation

d.Allocation of marketing

83. Marketing adds value to the product by performing following functions.

a.All of these

b.Buying and selling

c.Transporting

d.Storing

84. The marketing concept embraces the notion of being

a.Profitble

b.Competition focused

c.Customer focused

d.All of the above

85. Marketing is a process of converting the potential customers into …………..

a.Actual customers

b.None of these

c.Prospective customers

d.Marketers

86. Question

a.Neither I nor II

b.Only I

c.Only II

d.Both I and II

87. Modem concept of marketing consists of

a.Decision

b.Coordination

c.Responsibility

d.All of these

88. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Interactive marketing

c.Electronic Marketing

d.Direct Marketing

89. __________is the very essence of marketing.

a.Customer focus

b.Research

c.Demand

d.None of these

90. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Advertising

c.Barter

d.Selling

91. Global marketing is a result of

a.Privatisation

b.All of the above

c.Globalization

d.Domestic charge

92. Packaging is sub-element of

a.Product

b.Distribution

c.Promotion

d.Price

93. What is not true about digital marketing?

a.Digital marketing is any form of marketing products or services that involves electronic devices

b.Digital marketing cannot be done online

c.Digital marketing can be done online

d.Digital marketing is often referred to as online marketing, internet marketing or web marketing

94. Which of the following is involved in the digital marketing process?

a.All of the above

b.RSA

c.Voice Broadcasting

d.Podcasting

95. The price of a product must be relevant to the

a.None of the above

b.Utility or satisfaction it delivers to buyers

c.Availability of substitutes

d.Amount of profit the sellers can obtain

96. Marketing is often considered synonymous with

a.Selling

b.Sales promition

c.All of these

d.Advertising

97. State which one is not a function of marketing?

a.Product planning and development

b.Identification of Customer need and wants

c.Guiding the funding agencies

d.Communicating

98. In marketing, selling and buying would be called the

a.Profit function

b.Secondary function

c.Exchange function

d.Primary Function

99. Marketing environment consists of

a.None of the above

b.Set of interacting forces

c.Internal forces

d.External forces

100. This P is not a part of the 7Ps of marketing mix?

a.Purpose

b.Price

c.Promotion

d.People

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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