Important Marketing Abbreviations for Competitive Exams

 
List of Marketing Abbreviations: Marketing Abbreviations is one of the topics from where the questions are asked in most of the Competitive Exams such as SSC RRB, Banks, etc in their
 
General Knowledge section. Here we have prepared the list of Important Marketing Abbreviations to help you to improve your general knowledge for competitive exams
 
List of Marketing Abbreviations
 

Abbreviation
Full Form
ABC
Always Be Closing
AIDA
Attention, Interest, Desire, Action
AE
Account Executive
AM
Account Manager
ARPA
Average Revenue Per Account
AOV
Average Order Value
AR
Augmented Reality
AS
Article Submission
BANT
Budget, Authority, Need, Timeline
BR
Bounce Rate
B2B
Business to Business
B2C
Business to Customer
BDR
Business Development Representative
BH
Black Hat
BL
Backlink
CMO
Chief Marketing Officer
COS
Content Optimization System
CPA
Cost Per Action
CPL
Cost Per Lead
CASL
Canadian Anti-Spam Legislation
CR
Conversion Rate
CRO
Conversion Rate Optimization
CTA
Call to Action
CMS
Content Management System
CRM
Customer Relationship Management
CPC
Cost Per Click
CTR
Click Through Rate
CLTV
Customer Lifetime Value
COB
Close of Business
CX
Customer Experience
CF
Citation Flow
DM
Direct Mail/Direct Message
DSP
Demand Side Platform
DKI  
Dynamic Keyword Insertion
DLR 
Deep Link Ratio
DMoz
Directory Mozilla
DMP
Data Management Platform
DNS 
Domain Name System
DR
Domain Ranking
DMA
Designated Market Area
DR
Direct Response
DS
Directory Submission
EPM
Earning per Month
ESP
Email Service Provider
FAB
Features, Advantages, Benefits
FBML
Facebook Markup Language
GA
Google Analytics
GAS
Guaranteed Article Submission
GIS
Google Image Search
GWT
Google Webmaster Tools
GYM
Google Yahoo MSN
HREF
Hypertext Reference
IAB
Interactive Advertising Bureau
ICP
Ideal Customer’s profile
ILV
Inbound Lead Velocity
IBL
Inbound Links
IM
Internet Marketing
KPI
Key Performance Indicator
KIss
Keep It Simple Stupid
LB
Link Building
LPO
Landing Page Optimization
LSEO
Local SEO
LTKW
Long Tail Keywords
MAP
Marketing Automation Platform
MOM
Month over Month
MQL
  Marketing Qualified Lead
MTO
Meta Tags Optimization
NAP
Name Address Phone Number
NSEO
Negative SEO
OBL
Outbound Link
OWBL
One-way Backlink
PV
Page Views
PPC
Pay Per Click
PR
Public Relations
PBN
Private Blog Network
PFP
Pay for Performance
QR
Code Quick Response Barcode
QA
Quality Assurance
QS
Quality Score
RT
Retweet
RSS
Rich Site Summary
ROI
Return on Investment
RTD
Real-Time Data
RON
Run of Network
RTB
Real Time Bidding
SEO
Search Engine Optimization
SM
Social Media
SMM
Social Media Marketing
SLA
Service Level Agreement
SER
Search Engine Ranking
SERPs
Search Engine Result Pages
SNS
Social Networking Service
SOV
Share of Voice
TLD
Top Level Domain
URL
Uniform Resource Locator
UV
Unique Visitor
UX
User Experience
UI
User Interface