MICAT 2017 - Mudra Institute of Communications MICA Admission Test 2017

MICAT 2017 Notification - MICA PGDM-C Admission Test 2017

Mudra Institute of Communications (MICA), Ahmedabad invites applications for admissions to Post Graduate Diploma in Management - Communications (PGDM-C) for the academic year 2017-19.

MICAT 2017

MICA Admissions Test (MICAT) is the online entrance test for MICA's flagship Course Post Graduate Diploma in Management - Communications (PGDM-C). The programme focuses on Strategic Marketing and Communication.

The PGDM-C, equivalent to an MBA, has evolved into one of the premier programmes in the country, endorsed by 100 per cent campus placements with the best corporate houses in India and in recent times, abroad as well
This programme is approved by the All India Council for Technical Education (AICTE) and the Association of Indian University (AIU), which equates it with an MBA degree

MICA’s PGDM-C offers the following specialisations:

i. Brand Management
ii. Advertising Management
iii. Marketing Research and Analytics
iv. Media Management
v. Digital Communication Management
The maximum intake for PGDM (C) is 180 students

Eligibility Criteria for MICA PGDMC Admission 2017

Admission to the PGDM (C) Programme requires a Bachelor's degree (in keeping with the 10+2+3 system) or an equivalent qualification in any discipline recognised by the Association of   Indian Universities (AIU)

Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply

Candidates who demonstrate aptitude for expressing, assessing, and/or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted
All those who apply shall have to take MICAT 2017

Selection Procedure for MICA PGDMC Admission 2017

The Selection Process will be twice in one academic year and selection process twice - in December-January and Feb-March - we intend to provide more opportunities to MICA aspirants
In addition, by conducting the GE-PI process in four cities, we aim to increase MICA's reach for aspirants from different parts of the country, while also reducing costs and stress levels for aspirants

Selection Process for MICA PGDMC Admission 2017

Step 1: Each candidate has to take at least one of the three exams: CAT 2016, XAT 2017 and GMAT (2015 onwards)

Step-II: MICA Admission Test (MICAT)
All the candidates are assessed on MICAT which consists of 6 sections: Psychometric (P), Verbal ability (VA), Quantitative ability (QA), General awareness (GA), Divergent-Convergent Reasoning (DCR) and Descriptive Test (DT)

MICAT-2017 Exam Pattern

MICAT will be an online examination, wherein applicants’ knowledge will be tested on the following:
Analytical and verbal ability
Logical reasoning
Divergent thinking
Written communication skills
Creativity potential
General awareness about contemporary
Applicants should note that the exam pattern for MICAT-I and MICAT-II will be similar.
MICAT question paper will include questions from the areas of media, marketing, advertising, current affairs, etc.
The examination comprises of two test papers i.e. Test Booklet 1, having 100 - 120 MCQs, and Test Booklet 2, containing subjective questions.
Applicants should note that 0.25 marks will be deducted for every incorrect answer

Admit Card

The dates for downloading MICAT Admit Cards 2017 are yet to be declared. The admit cards will be available on the official website (after closing of registration)
Candidates need to carry the admit card to the test centre along with a photo-identity card (Passport, Driving license, College/Institute identity card, Aadhaar card, Pan Card, Voters ID Card)

Application Procedure for MICA PGDMC Admission 2017

To apply for the exam, candidates need to fill-up the registration form and pay the test fees online (www.mica.ac.in)
Candidates need to register and enter details for the online application form. Post those candidates have to pay the fees. After successful registration, aspirants will receive an email containing the MICA ID and MICA password. This MICA ID will be used for all future correspondence. One can also use this MICA ID and MICA password to modify details online

Test Fees

All the candidates intending to apply for MICA Admission Test 2017 will have to remit a non-refundable application fees of Rs.1875/- (for all the categories)

Mode of Payment

Candidates can choose to pay via the following methods:

Cash at SBI Bank: Aspirants need to take a print out of the SBI bank Challan. This Challan has three parts. After paying the test fees at an SBI Bank branch in your city, the bank will return two parts of the stamped Challan
Keep one receipt with you. Sign the stamped MICA copy of the Pay-in-slip and send it to the Collection Centre at "Admissions Office, MICA, Shela, Ahmedabad-380058"

Online Payment through Credit Card: Aspirants can choose directly through Master or Visa Card online. Just follow the instructions given on official website after choosing credit card option

Demand Draft: Create a demand draft (DD) / multi city cheque/ at par cheque of the test fees from any Bank in favour of "MICA" payable at Ahmedabad

Counter Payment: Aspirants can also choose to pay the fees at the payment counters available across various cities and make payment in cash

Important Dates for MICA PGDMC Admission 2017

MICAT-I Registration Opens: End of September or First Week October 2016
MICAT-I Registration Closes 25th November 2016 at 11.59 pm
Issue of MICAT-I Call Letters/Admit Card: 02nd December 2016
MICAT-I: 11th December 2016
MICAT -I Score (Declare on the website): 19th December 2016
MICAT- II Registration Opens - 03rd January 2017
MICAT-II Registration Closes - 31st January 2017 at 11.59 pm
Issue of MICAT-II Call Letters/Admit Card: 06th February 2017
MICAT-II: 12th February 2017
MICAT-II Score (Declare on the website): 20th February 2017
Date of GE & PI Shortlist: 23rd February 2017
Date of GE & PI at MICA, Ahmedabad: 09th, 10th & 11th March 2017
Date of GE & PI all Cities: 17th, 18th, 19th & 20th March 2017
Date of Final Results: 31st March 2017