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MICAT 2020 Mudra Institute of Communications Admission Test, Dates, Application

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Mudra Institute of Communications announce Admission Test (MICAT) 2020

MICAT 2020 - Mudra Institute of Communications (MIC), Ahmedabad invites applications for admission to Post Graduate Diploma in Management - Communications (PGDM-C) and Post Graduate Programme in Management (PGDM) for the academic year 2020-22.


MICAT 2020 Details

  1. Mudra Institute of Communications Admission Test (MICAT) I and II dates have been announced. The MICAT I 2020 will be held on December 2019. The Examination is conducted by Mudra Institute of Communications (MICA), Ahmedabad
  2. Candidates interested in the exam may check eligibility criteria, selection procedure, important dates and more details from this page.


Also See: MBA Admissions


About the PGDM-C/PGDM Program

  1. MICA Admissions Test (MICAT) is the online entrance test for MICA's flagship Course Post Graduate Diploma in Management - Communications (PGDM-C) and Post Graduate Programme in Management (PGDM). The Program focuses on Strategic Marketing and Communication.
  2. The PGDM-C/PGDM, equivalent to an MBA, has evolved into one of the premier programs in the country, endorsed by 100 per cent campus placements with the best corporate houses in India and in recent times, abroad as well.
  3. This program is approved by the All India Council for Technical Education (AICTE) and the Association of Indian University (AIU), which equates it with an MBA degree.


MICAT 2020 Important Dates


  1. Registration Opens: 09th October 2019
  2. Registration Closes: 25th November 2019 at 11:50 pm
  3. Issue of MICAT- I Call Letters/Admit Card: 3rd December 2019
  4. Date of MICAT – I: 7th December 2019
  5. MICAT -I Score: 23rd December 2019



  1. Registration Opens: 03rd January 2019
  2. Registration Closes: 16th January 2020 at 11:50pm
  3. Issue of MICAT-II Call Letters/Admit Card: 22nd January 2020
  4. Date of MICAT-II: 25th January 2020
  5. MICAT-II Score: 14th February 2020
  6. GE & PI Shortlist: 14th February 2020
  7. GE & PI at MICA, Ahmedabad: 2nd & 3rd March 2020
  8. GE & PI at Bangalore & Mumbai: 5th, 6th & 7th March 2020
  9. GE & PI at Delhi and Kolkata: 13th 14th & 15th March 2020
  10. Final results: End of March 2020


Course Duration

  1. The PGDM-C/PGDM is a two-year residential program. Each academic year begins in July and ends in March, in the following year. An academic year is divided into three terms of 12 weeks each
  2. The summer vacation at the end of the first year is devoted to industry internship



  1. MICA’s PGDM-C/PGDM offers the following specialisations - (i) Advertising & Brand Management, (ii) Marketing and Analytics, (iii) Media & Entertainment Management (iv) Digital Communication Management.


Eligibility Criteria for MICAT 2020

  1. Admission to the Post-graduate Programmes (PGP) both, PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
  2. Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
  3. Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.


Selection Process (Batch 2020-22)

  1. Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.
  2. MICA selection is a 3-step process as detailed below:



  1. Each candidate must have taken at least one of the three exams: CAT/ XAT/GMAT (CAT 2019 / XAT 2020 / GMAT (2018 onwards).
  2. Note: Kindly update your score options in the online application form which you would like to submit (i.e. CAT 2019, XAT 2020 & GMAT 2018 onwards). After receiving your CAT score, XAT Registration No. and GMAT score, please update the details on our website on or before January 16, 2020. (Please mention your XAT Registration no. only and we will collect the score from XLRI).


Step-II: MICA Admission Test (MICAT).

  1. All candidates are assessed on MICAT, which consists of 3 sections
  2. Section A: Psychometric Test
  3. Section B: (has 4 sub-sections) - Verbal ability, Quantitative ability and Data Interpretation, General awareness; Divergent and Convergent Thinking
  4. Section C: Descriptive Test.


Step-III: GE & PI:

  1. All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).


MICAT Exam Pattern

  1. MICAT will be an online examination, wherein applicants’ knowledge will be tested on the following:
  2. Analytical and verbal ability
  3. Logical reasoning
  4. Divergent thinking
  5. Written communication skills
  6. Creativity potential
  7. General awareness about contemporary
  8. Applicants should note that the exam pattern for MICAT-I and MICAT-II will be similar. MICAT question paper will include questions from the areas of media, marketing, advertising, current affairs, etc.
  9. The examination comprises of two test papers i.e. Test Booklet 1, having 100 - 120 MCQs, and Test Booklet 2, containing subjective questions. Applicants should note that 0.25 marks will be deducted for every incorrect answer
  10. Short-listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai. (GE & PI candidate list is prepared on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT scores)


Exam Centres

  1. MICAT will be held in Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam


Final Merit List Preparation

  1. Important for Candidates who have opted for Admission to both PGDM-C and PGDM
  2. All those candidates who appear in GE & PI are considered for the final merit list MUST be RECOMMENDED by majority of the panelists of PI
  3. All those who meet the criteria described above, their final composite score shall be created based on the following weightage:
    1. CAT/XAT/GMAT: 20%
    2. MICAT: 30%
    3. GE: 20%
    4. PI: 30%


MICAT 2020 Admit Card

  1. The dates for downloading MICAT Admit Cards 2020 are yet to be declared. The admit cards will be available on the official website (after closing of registration)
  2. Candidates need to carry the admit card to the test centre along with a photo-identity card (Passport, driving license, College/Institute identity card, Aadhaar card, Pan Card, Voters ID Card)


MICAT 2020 Application Process

  1. To apply for the exam, candidates need to fill-up the registration form and pay the test fees online www.mica.ac.in
  2. Candidates need to register and enter the details for the online application form. Post those candidates have to pay the fees. After successful registration, aspirants will receive an email containing the MICA ID and MICA password. This MICA ID will be used for all future correspondence. One can also use this MICA ID and MICA password to modify details online


Test Fees

  1. All the candidates intending to apply for MICA Admission Test 2019 will have to remit a non-refundable application fee of Rs.1958/- (for all categories)


Mode of Payment

  1. Candidates can choose to pay via the following methods:


Cash at SBI Bank

  1. Aspirants need to take a print out of the SBI bank Challan. This Challan has three parts. After paying the test fees at an SBI Bank branch in your city, the bank will return two parts of the stamped Challan
  2. Keep one receipt with you. Sign the stamped MICA copy of the Pay-in-slip and send it to the Collection Centre at "Admissions Office, MICA, Shela, Ahmedabad-380058"


Online Payment through Credit Card

  1.  Aspirants can choose directly through Master or Visa Card online. Just follow the instructions given on official website after choosing credit card option
  2. Demand Draft: Create a demand draft (DD) / multi city cheque/ at par cheque of the test fees from any Bank in favour of "MICA" payable at Ahmedabad


Counter Payment

  1. Aspirants can also choose to pay the fees at the payment counters available across various cities and make payment in cash

For more inquiry, visit the university website www.mica.ac.in


See: Latest Entrance Exam Notification


MICA Ahmedabad

Mudra Institute of Communications Ahmedabad, Shela, Ahmedabad-380058, (Gujarat) India, Tel.: 91 2717 308250, 02717-308313/308250/9099127399, Email: admissions@micamail.in, Website www.mica.ac.in



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