Business Studies Chapter 11 – Marketing Management MCQ Question Answers for CUET 2024

1. According to Phillip Kotler, marketing management is an art and science of which of the following:
a.
b.
c.
d.

2. The term ‘market’ may be understood in which of the following contexts?
a.
b.
c.
d.

3. Cardbox of Shaving Cream is the example of?
a.
b.
c.
d.

4. Which of the following is not a part of ‘Place and Promotion’?
a.
b.
c.
d.

5. For heavy equipment, which of the following channels is more relevant?
a.
b.
c.
d.

6. Under marketing mix which of the following is not a part of Product?
a.
b.
c.
d.

7. _____ ensures that products reach the ultimate customers from the manufacturers.
a.
b.
c.
d.

8. The word ‘Market’ has come from the Latin word
a.
b.
c.
d.

9. Under which of the following situations is a company not likely to fix a lower price for its product?
a.
b.
c.
d.

10. Which one of the following factors is not relevant to price fixation?
a.
b.
c.
d.

11. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
a.
b.
c.
d.

12. Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?
a.
b.
c.
d.

13. Question
a.
b.
c.
d.

14. Secondary package refers to
a.
b.
c.
d.

15. Which of the following is not concerned with the ‘Price’?
a.
b.
c.
d.

16. Which of the following is a feature of the marketing process?
a.
b.
c.
d.

17. Question
a.
b.
c.
d.

18. In order to promote the habit of health and hygiene among weaker sections of the society, Abhyas Limited has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.
a.
b.
c.
d.

19. Question
a.
b.
c.
d.

20. Which of the following is part of the marketing mix?
a.
b.
c.
d.


 

Also See :

Business Studies Chapter 1 – Nature and Significance of Management MCQs

Business Studies Chapter 2 – Principles of Management MCQs

Business Studies Chapter 3 – Principles of Management MCQs

Business Studies Chapter 4 – Planning MCQs

Business Studies Chapter 5 – Organising MCQs

Business Studies Chapter 6 – Staffing MCQs

Business Studies Chapter 7 – Directing MCQs

Business Studies Chapter 8 – Controlling MCQs

Business Studies Chapter 9 – Financial Management MCQs

Business Studies Chapter 10 – Financial Markets MCQs

Business Studies Chapter 12 – Consumer Protection MCQs