Business Studies Chapter 11 – Marketing Management MCQ Question Answers for Various Entrance Exams

1. Under which of the following situations is a company not likely to fix a lower price for its product?
a.
b.
c.
d.

2. The term ‘market’ may be understood in which of the following contexts?
a.
b.
c.
d.

3. Which of the following is part of the marketing mix?
a.
b.
c.
d.

4. According to Phillip Kotler, marketing management is an art and science of which of the following:
a.
b.
c.
d.

5. Question
a.
b.
c.
d.

6. Which of the following is not concerned with the ‘Price’?
a.
b.
c.
d.

7. _____ ensures that products reach the ultimate customers from the manufacturers.
a.
b.
c.
d.

8. Question
a.
b.
c.
d.

9. In order to promote the habit of health and hygiene among weaker sections of the society, Abhyas Limited has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.
a.
b.
c.
d.

10. Secondary package refers to
a.
b.
c.
d.

11. Which of the following is not a part of ‘Place and Promotion’?
a.
b.
c.
d.

12. The word ‘Market’ has come from the Latin word
a.
b.
c.
d.

13. Cardbox of Shaving Cream is the example of?
a.
b.
c.
d.

14. Under marketing mix which of the following is not a part of Product?
a.
b.
c.
d.

15. Which one of the following factors is not relevant to price fixation?
a.
b.
c.
d.

16. Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?
a.
b.
c.
d.

17. Which of the following is a feature of the marketing process?
a.
b.
c.
d.

18. For heavy equipment, which of the following channels is more relevant?
a.
b.
c.
d.

19. Question
a.
b.
c.
d.

20. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
a.
b.
c.
d.


 


 
Also See :
 
Business Studies Chapter 1 – Nature and Significance of Management MCQs
 
Business Studies Chapter 2 – Principles of Management MCQs
 
Business Studies Chapter 3 – Principles of Management MCQs
 
Business Studies Chapter 4 – Planning MCQs
 
Business Studies Chapter 5 – Organising MCQs
 
Business Studies Chapter 6 – Staffing MCQs
 
Business Studies Chapter 7 – Directing MCQs
 
Business Studies Chapter 8 – Controlling MCQs
 
Business Studies Chapter 9 – Financial Management MCQs
 
Business Studies Chapter 10 – Financial Markets MCQs
 
Business Studies Chapter 12 – Consumer Protection MCQs