CUET 2023 Business Studies Chapter 11 – Marketing Management MCQ Question and Answers – MCQs for Practice

1. In order to promote the habit of health and hygiene among weaker sections of the society, Abhyas Limited has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.

2. For heavy equipment, which of the following channels is more relevant?

3. The word ‘Market’ has come from the Latin word

4. Secondary package refers to

5. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?

6. Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?

7. Question

8. According to Phillip Kotler, marketing management is an art and science of which of the following:

9. Cardbox of Shaving Cream is the example of?

10. Question

11. Which of the following is part of the marketing mix?

12. Which of the following is not concerned with the ‘Price’?

13. The term ‘market’ may be understood in which of the following contexts?

14. Which of the following is a feature of the marketing process?

15. Which one of the following factors is not relevant to price fixation?

16. Question

17. Under which of the following situations is a company not likely to fix a lower price for its product?

18. Which of the following is not a part of ‘Place and Promotion’?

19. Under marketing mix which of the following is not a part of Product?

20. _____ ensures that products reach the ultimate customers from the manufacturers.