What is Digital Marketing and Why Digital Marketing can be a Good Career Option in India? 


9 Types of Digital Marketing 


Digital Marketing Scope – The world is going digital. There’s no doubt that Digital Marketing is in the rising interface. This market is growing and evolving at a high rate, and so is the career options. If you are adaptable to change, comfortable in the digital space, and have an inclination to go with the trend, then Digital Marketing is the correct career for you.



What is Digital Marketing?


What is Digital Marketing – Digital marketing is marketing and selling products or providing services through the online space using the internet. In this, Brands can connect directly with their potential customers using a digital medium. 


For example, using emails, social media, digital ads, etc.


For a clearer concept, let us learn with an example, suppose you are buying a dress in a local shopping mall in your area. Now, if you stumble upon that mall’s ad on Facebook, and from there, you order your favorite dress, then they have used digital marketing to sell their product to you.


Related – Digital Marketing Career Scope, Top Institutes, Courses


Why Digital Marketing can be a good career option in India?


Digital Marketing Career – As per data of 2021, 59% of the total world population is using the internet i.e. 4.66 billion users. Whereas, in 1995, internet users were 1% of the total world population. These numbers are enough to show the rapid growth of Digital Marketing


In the year 2020, the number of internet users in India was 749 million, which is expected to grow up to 1.5 billion by the year 2040. 


(Source – https://www.statista.com/statistics/255146/number-of-internet-users-in-india/ )


These rising numbers undoubtedly indicate a rising career option in Digital Marketing, in India.


Career Scope in Digital Marketing, Learning Sources, Average Salary –


9 Types of Digital Marketing 


i) Content writing

Content Writing – If you are good at researching and writing, then content writing can be a good fit for you. Most of the digital marketers’ careers start with content writing. As a content writer, you can get various options of writing, for example, blogs, articles, social media content, website content, and so on.


In India, the salary of a content writer with 1-2 years of experience ranges from 3 lakhs to 6.6 lakhs per annum. Though the amount increases with an increase in experience.


If you want to learn content writing, there are ample free resources available online. However, if you want to go for paid resources, for more effective and fast learning, you can go for the content writing courses available on Udemy, Skillshare, Linkedin learning.



ii) Graphic Designing

Graphic Designing – Graphic designing is a perfect career choice for you if you love creating visual samples using different softwares. For every business in the digital platform, graphic designing is a necessity, whether it’s the requirement for the graphics of ads or social media posts. 


The salary of a skilled Graphic Designer in India ranges from 10-15 LPA. 


You can follow some international designers like Jacob Cass, Stefan Sagmeister, Paul Rand, to learn graphic designing more effectively.


Must Read Free Online Certification Courses by Google, Microsoft, Facebook and Others 



iii) UI and UX designing

UI and UX Designing – ‘UI’ refers to ‘User Interface’. UI designing deals with the direct interaction with the user by providing an effective process or interface to complete a task, for example, to download a book, or to make a purchase.

Whereas ‘UX’ refers to ‘User Experience’. As a UX designer, you will be responsible for designing the product in such a way that it provides the user with the best experience. This involves creating a user persona.


In India, the salary for UI, UX designers ranges from 4-25 Lakhs Per Annum.


To learn these skills effectively, you can easily go for paid courses on Interaction Design Foundation, Udemy, Coursera, etc. 

Besides, you can also read books by Don Norman, Tim Brown to learn about basic design.



iv) Web Development

Web Development – As the name indicates, this profession involves developing websites. From creating, developing a website to designing it, everything is included in Web development. You must have a basic understanding of HTML, CSS, and Javascript if you want to enter this profession.


The average salary of a Web developer in India is around 3.5 LPA.


One of the best free resources available online to learn Web development is freecodecamp.com. The coolest thing here is that you can learn by doing exercises, building apps, websites. If you want to learn Javascript, then you can give the book “Javascript: The Good Parts” by Douglas Rockford, a read.



v) Social Media Manager

Social Media Manager – As a Social Media Manager, you will be responsible for managing the social media platform of the respective business and thus helping them in gaining leads from the platform. To be a Social Media Manager of a particular platform, you need to have a good understanding of the content types, trends, algorithms of the respective platform.


In India, the average salary of a Social Media Manager is around 3-6 lakhs per annum.


The best source to learn Social Media Management is the social media platform itself. Be active on the platform, experiment, follow the successful people in your niche, keep an eye on the trends, and experiment with the algorithm.



vi) SEO Analyst

SEO Analyst – An SEO analyst analyzes the data and optimizes the contents of any brand in such a way that it reaches its target audience uninterruptedly. SEO Analyst makes the brand’s presence felt on the internet. The main skill you need to have for this role is the knowledge of SEO.


The average salary of an SEO Analyst with minimum 2 years of experience, ranges between 3.6 – 6 LPA.


Following Neil Patel is highly recommended if you want to learn SEO. Besides, you can also follow blogs like ClickZ, Moz, etc.


Related – Full Form of SEO, What is the Full form of SEO ?



vii) Email Marketing

Email Marketing – Email Marketing deals with sending high converting emails to a business’s existing clients and prospects, in order to inform them about any launch, important notification, or sharing knowledge. As an email marketer, you need to have the skill of writing quality emails, and the technical knowledge of building email lists, and automation.


The average salary of an Email Marketer in India is around 3-4 lakhs per annum.


There are ample free resources available online to learn email marketing effectively. Besides, you can always avail some quality paid courses in Coursera, Udemy, Skillshare.



viii) Affiliate Marketing –

Affiliate Marketing – Affiliate Marketing is a great side hustle option. However, you can’t expect a permanent job for this. Through Affiliate Marketing, an affiliate promotes a brand and earns a commission from the sale the affiliate has brought to the brand. This sort of marketing is basically on the rewarding concept. The brand rewards a commission to the affiliate for bringing the sale.


But the question is how it works. The affiliates get a special affiliate link, while promoting the brand, they ask their audience to buy the product through that particular link. The more sales the brand would get from the link, the more commission the affiliate would get.



ix) Google Ads Expert

Google Ads Expert – A Google Ads Expert is a person who has expertise in running and analyzing Google ads for businesses, besides Google ads, Facebook ads experts are also in demand. Ads experts are responsible for reaching out to the target audience in a short span of time.


The average salary of an Adwords specialist is around 4 LPA.


Conclusion –

There is no doubt that in the near future, digital marketing is going to acquire a vast area of this marketing world. So it is always recommended to adapt yourself for the present as well as the future. Learning Digital Marketing truly paves the way to a bright career in the future.