The Full form of SEO is Search Engine Optimization. SEO is the process of increasing the quantity and quality of website traffic by increasing the visibility of a website or a web page to users of a web search engine. To bring the site on higher position in search engine results and the number of viewers of a website can be increased by applying some SEO tools. Websites can be improved by making its content unique, improving the content, and by indexing of the pages correctly, etc.
Let’s take an example, if someone is searching for something on the internet, first he needs to go to the search engine and after that he get a result on more than one page with a lot of options but always prefer to opt for the top options displayed on the browser because they are more relevant to the search. So, achieving this top position by the website is done with the help of SEO. When a website or a web page will be on top, it will automatically receive greater number of views and more traffic.
SEO is very important nowadays and can help in changing the position of a company in the market. And if properly used, can bring the company name on the left side bar of the browser which will instantly catch viewer’s attention.