Today, social media is the prayer to many a job seekers on the lookout for jobs or a change. The thing with social media is that you need to be in control to be able to put across things that you think will be appropriate. The reason that social media plays such a important role is because of the sneak peak the employer can get in to your life which will be outside the interview, resume or cover letter.

Sites like LinkedIn, Facebook, Twitter, Google+, etc also form an interface where off you can get to know about the job opportunities out in the market, among other things. This is one of the major reasons why employers are highly active on social networking sites. It is estimated that more than a third of all employers utilize such sites in the hiring process.

It is important for the job seekers to realize the importance of these sites and also register on such sites and make their presence felt. You should also realize the importance of standing out as there would be many to choose from. But make sure that you know which site to be associated with, how and also stand out in a way which will benefit you.

Let’s look at some things you ought to know by now for your presence on the social networking platform:

Choosing the site

The first and foremost thing that you need to be sure of is the social network you decide to be associated with. Remember that the right kind of site will provide a kick start to what you would want to achieve. Although one will be able to start the process by creating a profile on the same, much more needs to go into place for the recruiter to find you interesting or for him/ her to actually give you a second glance.

Get a head start

For those who find it hard to believe that the online world actually has any job potential should realize rethink and at least give this platform a chance. You’ve got nothing to lose in doing so. While some believe that it is the number of people in your list who contribute towards you being more visible but on the contrary it is about the amount of professionals or people who have a high quality profile that are a part of your profile. This not only helps in adding a level of credibility to your profile but also a sense of your professional well being.


Only being present on the social networking sites is not going to cut it for you. You need to be able to take out time to put timely updates on your profile and keeping the information on your profile up-to-date at all cost and on a regular basis, regardless of the fact whether you are looking for a change in your job or not. You never know when a set a personal interests is the reason for your recruiter to choose you over someone else. Also try and get as many recommendations as you possibly can; students can get the same from teachers but remember not to pester any one for it.


More than anything, the reason behind the social networking sites is the ease of the ability to be part of something. You should try and be a part of groups which you find will lead you to better and healthier avenues. When you are a part of a group, engage! Just being a part of something and doing nothing about it is as useless as not being a part of it.

Most professional sites will offer you something called a business card, which enables you to send it across to people. Chose carefully and have the confidence in using this tool and sending it across to people of the business world who matter to your career or could in the near or distant future. This will help you establish a sense of connection with people who matter.

Everyone matters

Don’t think you’re the only one who is out there trying to make a difference in your profile to outshine. Also, know this that the recruiters might themselves be aware of all the tactics and most of them keep a constant out for such shenanigans. Try and keep things light and fresh and be as professional as you possibly can.

Top social networking sites for career advancement


LinkedIn makes the job search seem simple and includes effectively using your connections and utilizing all the information available on LinkedIn when you’re applying for jobs.


If you’re using Facebook for professional networking be sure to visit the Facebook market place to get you one step closer to the ones who could recruit you in the future.


Twitter especially with the ability to microblog makes it easier to serve the purpose of the social interface since it is an open ended platform which makes people and companies use it in a variety of ways, including to job search.


This site gives you the option of searching for open positions and the person who posts that job. Also you can you can add them to your network and connect with them to find out more about the position.


Instagram is a good way to establish your personal brand and it demonstrate a marketable skill (social media) and enhances your overall digital image.

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