The Full form of FMCG is Fast Moving Consumer Goods. FMCG (Fast Moving Consumer Goods) refer to the products that are sold quickly and at a relatively low cost. These are generally non-durable and also known as Consumer Packaged Goods (CPG). The examples of FMCG products are soft drinks, processed foods, cosmetics like deodorants, soaps, lip balm, eyeliner, and general using products like toilet soaps, toilet paper, face towel, shower cap, over-the-counter drugs and other consumables. Many Fast Moving Consumer Goods have a short shelf life and generally sold over a short period usually within a few days, few weeks and few months. It happens either as a result of high consumer demand or as the result of fast deterioration of FMCG. Although the profit margin in these products is comparatively low but they generally sold in the large quantity thus, the cumulative profit is good. The success of FMCG products largely depends on the brand equity, distribution network, marketing and understanding of consumer behaviour. Some FMCGs, such as fruits, vegetables, dairy products, meats and baked goods are highly perishable. Other goods, such as pre-packaged foods, soft drinks, candies, and toiletries have high turnover rates. Sales are also sometimes influenced by holidays, seasonal periods and by the discounts offered.