The full form of AMUL is Anand Milk Union Limited. It is a cooperative Dairy based in Gujarat’s Anand district. Its tagline is ‘The Taste of India.’ Over the years, it has become a major Fast Moving Consumer Goods (FMCG) company in India. The company was founded by Mr Tribhuvandas Patel in 1946 under the guidance of then Dy PM Sardar Vallabhbhai Patel. The Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) manages the company. Apart from that, over 3.6 million milk producers across Gujarat are also the joint owners in AMUL. It was due to AMUL the White Revolution successfully spurred in the country. Dr Verghese Kurien joined AMUL in 1949 and is credited with success of AMUL through his marketing techniques. It also has overseas branches. The AMUL pattern was replicated in other states by using certain top down and bottom up approaches. It is the world’s largest agriculture dairy development plan.