Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. The choice of marketing mix depends upon

a.Marketing organization structure and information system

b.Marketing Objectives

c.All of the above

d.The marketing environment of the organization

2. What is the full form of "BEP"?

a.Branded Export Trading

b.Break Even Point

c.Business and Ecommerce Planning

d.Business and Ethics Platform

3. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Indirect email marketing

b.Direct email marketing

c.Spamming

d.Spoofing

4. Question

a.I, II and III

b.Only II

c.All of these

d.I and II

5. Which one of these statements is correct?

a.98% of marketers affirm that offline and online marketing are merging

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.Online marketing professionals are paid 50% less than marketing professionals

d.Around 25% of the global population is now on the Internet.

6. What is the full form of "FMCG"?

a.Fast Moving Consumer Goods

b.Fiscal Market and Commodity Gains

c.Fast Moving Commodity Grains

d.Frequently Moving Commodity Goods

7. How many main pillars of digital marketing?

a.3

b.1

c.4

d.2

8. Exchange concept of marketing deals with

a.Exchange of products between sellers and buyers covering distribution and price aspects

b.Mere appendage to production

c.Aggressively promote and push the products

d.Achieving marketing success through product attribute

9. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.All of the above

c.The product/service is available

d.A product represents that particular need

10. Which of the following are essentially required to make a business case for content marketing?

a.Industry best practices

b.Impact and Challenges

c.All of the above

d.Objectives and KPIs

11. This P is not a part of the 7Ps of marketing mix?

a.People

b.Price

c.Promotion

d.Purpose

12. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Suppliers

b.Competitiors

c.All of these

d.Customers

13. Under which concept do customers remain focussed?

a.Selliing

b.Product

c.Marketing

d.Production

14. Which of the following is not specifically required by the search engines?

a.Poor User experience

b.Buying links

c.Keyword stuffing

d.All of the above

15. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading

b.None of these

c.Standardizing and grading, financing, risk taking, securing market information

d.Both a and b

16. What is the full form of "MDF"?

a.Department for Marketing

b.Market and Development Force

c.Media Data Form

d.Maintain Dividend Factor

17. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Electronic Marketing

b.Internet Marketing

c.Direct Marketing

d.Interactive marketing

18. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.plan

b.None of the above

c.Decide

d.Communicate

19. Which of the following is not included in the function of physical supply?

a.N.H Borden

b.Stapleton

c.Albert W. Emery

d.Phili Kotler

20. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Motivation

c.Role Selection

d.Perception

21. The marketing manager’s internal interactions include all of the following except

a.Sales

b.Suppliers

c.Finance

d.Public Relation

22. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The number of outbound links on the page that contains the inbound link to a page of a website.

b.A total number of inbound links to a website's page.

c.The text depicting inbound links to a page of a website.

d.The subject matter of the site providing the inbound link to a page of a website.

23. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1990

b.1999

c.1995

d.1987

24. The price of a product must be relevant to the

a.Utility or satisfaction it delivers to buyers

b.Availability of substitutes

c.Amount of profit the sellers can obtain

d.None of the above

25. The societal marketing concept is most closely related to

a.Societal Interest

b.Marketing interest

c.None of the above

d.Politial interest

26. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Try to reduce the cost of marketing

b.Keeo the consumer foremost in mine

c.Product the best possible product

d.Produce the cheapest possible oroduct

27. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Profit, products

b.Transaction, relationships

c.Customer, profits

d.Relationships, transactions

28. Environmental variables or non-controllable variables of marketing are

a.Competions

b.Consumer

c.All of the above

d.Government of the land

29. Sub-division of marketing is called

a.Allocation of marketing

b.None of the above

c.Division of marketing

d.Market Segmentation

30. The extended Ps of service marketing mix is:

a.Physical Evidence, Process, People

b.People, Product, Place

c.Price Physical Evidence, Promotion

d.Product, Process, Physical Environment

31. Marketing adds value to the product by performing following functions.

a.Transporting

b.All of these

c.Storing

d.Buying and selling

32. What is the full form of "CIF"?

a.Cost Insurance Freight

b.Common Investing Folio

c.Cognitive Investment Fund

d.Commodity and Intermediate Funding

33. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Barter

c.Advertising

d.Selling

34. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Managers

b.None of these

c.Owners

d.Audience

35. __________is the very essence of marketing.

a.Customer focus

b.Demand

c.None of these

d.Research

36. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.Social Media Marketing

c.All of the above

d.Web marketing

37. Business markets are part of the company’s

a.Legal Environment

b.Micro Environment

c.Political Environment

d.Macro Environment

38. ........ is/are the ways to overcome marketing myopia

a.All of the above

b.Market orientation should be permitted throughiut the organization

c.Be customer led not product oriented

39. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Non Profit marketing

b.Virtual marketing

c.Profit marketing

d.Digital marketing

40. Warehousing is the sub-elements of

a.None of these

b.Distribution

c.Promotion

d.Product

41. Market where goods are transacted on the spot or immediately

a.Perfect market

b.Future market

c.None of these

d.Spot market

42. Marketing is a process of converting the potential customers into …………..

a.Marketers

b.Prospective customers

c.Actual customers

d.None of these

43. Market where there is no physical delivery of goods

a.Perfect market

b.None of these

c.Future market

d.Spot market

44. Social marketing concept is based upon.........

a.None of the above

b.Large target market with active buyers

c.Customer satisfaction and customer welfare

d.Realization of Maximum profit through service of society

45. Global marketing is a result of

a.Domestic charge

b.All of the above

c.Privatisation

d.Globalization

46. Question

a.None of these

b.Only I

c.Only II

d.Both I and II

47. Among the four P’s of marketing, place’ includes

a.Public relation

b.Both a and b

c.Types of intermediaries

d.Location of Cutlets

48. Modem concept of marketing consists of

a.Responsibility

b.All of these

c.Coordination

d.Decision

49. Which of the following will lead to change in the marketing mix of a product?

a.All of the above

b.Change in corporate/competitive strategy of the firm

c.Change in the product lines of the firm

d.Change in the organization or resource level of the firm

50. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Voice Call

b.Search engine marketing

c.Graphic

d.Test

51. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Interactive marketing

b.Indirect Marketing

c.Electronic Marketing

d.Direct Marketing

52. Digital marketing is becoming very popular due to the?

a.Increase in internet users

b.increase in digital content consumption

c.All of the above

d.Increase in mobile phone users

53. The first objective in marketing is

a.None of the above

b.Brainstorming

c.Discovering the needs of perspective consumers

d.Promotion of product to make consumers aware of its existene

54. Location is a unique feature of Mobile Marketing because ____________

a.You can run different campaigns based on the location of the mobile user

b.It enables brands to hyper-target their customers

c.It allows you to customize the marketing messages to suit the needs of users of a particular location

d.It allows you to personalize your marketing messages to the mobile user in a particular location

55. Digital marketing includes____________

a.Both a and b

b.RSA

c.Voice Broadcast

d.Rpodcasting

56. The marketing concept embraces the notion of being

a.All of the above

b.Profitble

c.Customer focused

d.Competition focused

57. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Distribution

b.Price

c.Promotion

d.Product

58. Question

a.Neither I nor II

b.Only II

c.Only I

d.Both I and II

59. What is not true about digital marketing?

a.Digital marketing is often referred to as online marketing, internet marketing or web marketing

b.Digital marketing is any form of marketing products or services that involves electronic devices

c.Digital marketing cannot be done online

d.Digital marketing can be done online

60. Which of the following statements is true about the production era?

a.Consumer is king

b.Focus only on selling products to consumer

c.None of the above

d.Supply creates its own defmand

61. Packaging is sub-element of

a.Product

b.Price

c.Distribution

d.Promotion

62. In mobile marketing, the full form of LBS is __________.

a.Leas-based service

b.None of the above

c.List-based Servive

d.Location-based service

63. The solution to price competition is to develop a differentiated:

a.Product , Price, and promotion

b.Package and label

c.International website

d.Offer, delivery, and image

64. Creative marketing can be defined as __________.

a.A marketing department entailing several employees.

b.The marketing content and its inventive aspect.

c.The brand value of an organization.

d.A set of schemes undertaken by the organization for distributing the marketing material.

65. Which one of the following phrases reflects the marketing concept?

a.The supplier is a king in the market

b.This is what I want, won't you please make it

c.This is what I make, won't you please buy it

d.Marketing should be viewed as hunting not gardening

66. Myopia means

a.Far-sightedness

b.Short sightedness

c.Proactive

d.None of the above

67. What are some examples of digital marketing?

a.Search Engine Marketing

b.Seacrh Engine Optimization

c.Social Media Marketing

d.All of the above

68. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Customer service

b.Packaging

c.Brand

d.All of the above

69. Marketing environment consists of

a.Internal forces

b.External forces

c.None of the above

d.Set of interacting forces

70. Which of the following is incorrect about digital marketing?

a.Digital marketing cannot be done offline

b.Digital marketing can only be done offline

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing requires electronic devices for promoting goods and services

71. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.None of the above

b.The individual consumers

c.Regulatory bodies

d.The organization itself

72. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Marketing System

c.Content Management System

d.Content Maintenance System

73. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Neil Borden

b.Philp Kotler

c.Neilsen

d.Stephen Morse

74. Conditions necessary for exchange are

a.At least two parties must be involved

b.Each party must be in a position to communicate and deliver the Product

c.Each party must have something that interests the other

d.All of the above

75. What is the full form of "CAC"?

a.Credit for Artificial Code

b.Command Against Credit

c.Cognitive Affective Conative

d.Credit against Commodity

76. State which one is not a function of marketing?

a.Communicating

b.Product planning and development

c.Identification of Customer need and wants

d.Guiding the funding agencies

77. What is the full form of "GRP"?

a.Gross Rating Product

b.Going Rate Pricing

c.Gross Rating Point

d.Global Rating Price

78. The four unique elements to services include:

a.Independence, increase, inventory, and intangibility

b.Intangibility, independence, inseparability, and inventory

c.Intangibility, inconsistency, inseparability, and inventory

d.Independence, intangibility, inventory, and inception

79. Convenience goods are those which are

a.None of the above

b.Distribution easily

c.Purchased frequency

d.Consumed easily

80. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Customization

b.Marketing myopia

c.Target Marketing

d.None of the above

81. What is the full form of "PEST"?

a.Political Economic Social Technological

b.Potential Economic Social Trading

c.Product Exchange security Target

d.Political Economic Security Technology

82. Which of the following metrics is used for tracking the status of email marketing?

a.Bounce Rate

b.All of the above

c.Conversion Rate

d.Open Rate

83. What is the full form of "DMU"?

a.Decision Making Unit

b.Drive by Market Undivided

c.Decide on Market Utilization

d.Dividend on Market Unit

84. The rural marketing is not required because

a.It is not practical from the cost point of view

b.None of the above

c.Rural people do not understand marketing

d.It is sheer wastage of time

85. Marketing is often considered synonymous with

a.Sales promition

b.Advertising

c.All of these

d.Selling

86. _____________reduce the demand for a product or service and a temporary

a.None of the above

b.Demarketing

c.Counter Marketing

d.Mega Marketing

87. Which of the following is not included in the function of physical supply?

a.Packaging

b.Transport

c.Standardization

d.Storage

88. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.Yet another name of social media marketing.

b.A strategy that tries to appeal and recall its target audience.

c.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

d.A marketing strategy approach.

89. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Seller

b.Consumer

c.Product

d.Market

90. What is standardisation?

a.Marketing of product

b.Pricing of product

c.None of the above

d.Characteristics of product

91. What is the full form of "STM"?

a.Social Trail Marketing

b.Social Test Module

c.Simulated Test Market

d.Social Terminal Media

92. Which one of the following is not a controllable variable of marketing management?

a.Psychological environment

b.Cultural Environment

c.Social Environment

d.Competitive Environment

93. Which concept of marketing is/are customer oriented?

a.Entity concept of business

b.All of the above

c.Old concept of marketing

d.Modern concept of marketing

94. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.Providing better quality products

c.Satisfying customers and increasing demand

d.All of the above

95. What is the basic property of a service which makes it different from a product?

a.Very expensive

b.Size

c.Shape

d.Intangibility

96. Which of the following is involved in the digital marketing process?

a.Podcasting

b.Voice Broadcasting

c.All of the above

d.RSA

97. Which among these is concerned with pricing policies for late entrants to a market.

a.Market penetration

b.Market skills

c.Market Skimming

d.Marketing research

98. In marketing, selling and buying would be called the

a.Profit function

b.Exchange function

c.Primary Function

d.Secondary function

99. Markets which are organized and regulated by statutory measure are

a.None of these

b.Unregulated markets

c.World markets

d.Regulated Markets

100. Which of the following steps are not involved in the environmental scanning?

a.None of the above

b.Identification of key decision factors

c.Analysis of each of the key variable separately

d.Analysis of the decision

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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