Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. Which of the following is not included in the function of physical supply?

a.Albert W. Emery

b.N.H Borden

c.Phili Kotler

d.Stapleton

2. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Perception

b.Role Selection

c.Motivation

d.Learning

3. Myopia means

a.None of the above

b.Short sightedness

c.Far-sightedness

d.Proactive

4. Which of the following will lead to change in the marketing mix of a product?

a.All of the above

b.Change in corporate/competitive strategy of the firm

c.Change in the product lines of the firm

d.Change in the organization or resource level of the firm

5. Environmental variables or non-controllable variables of marketing are

a.All of the above

b.Government of the land

c.Consumer

d.Competions

6. Which among these is concerned with pricing policies for late entrants to a market.

a.Marketing research

b.Market Skimming

c.Market penetration

d.Market skills

7. _____________reduce the demand for a product or service and a temporary

a.Demarketing

b.Counter Marketing

c.None of the above

d.Mega Marketing

8. Market where goods are transacted on the spot or immediately

a.None of these

b.Spot market

c.Future market

d.Perfect market

9. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Distribution

b.Promotion

c.Product

d.Price

10. What is the full form of "FMCG"?

a.Fiscal Market and Commodity Gains

b.Fast Moving Commodity Grains

c.Frequently Moving Commodity Goods

d.Fast Moving Consumer Goods

11. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Suppliers

b.All of these

c.Competitiors

d.Customers

12. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.A total number of inbound links to a website's page.

b.The subject matter of the site providing the inbound link to a page of a website.

c.The text depicting inbound links to a page of a website.

d.The number of outbound links on the page that contains the inbound link to a page of a website.

13. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Direct Marketing

b.Electronic Marketing

c.Indirect Marketing

d.Interactive marketing

14. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.A product represents that particular need

c.The product/service is available

d.All of the above

15. Convenience goods are those which are

a.None of the above

b.Consumed easily

c.Purchased frequency

d.Distribution easily

16. Marketing is often considered synonymous with

a.All of these

b.Sales promition

c.Advertising

d.Selling

17. What are some examples of digital marketing?

a.All of the above

b.Seacrh Engine Optimization

c.Search Engine Marketing

d.Social Media Marketing

18. Which one of these statements is correct?

a.Around 25% of the global population is now on the Internet.

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.98% of marketers affirm that offline and online marketing are merging

d.Online marketing professionals are paid 50% less than marketing professionals

19. Digital marketing is becoming very popular due to the?

a.All of the above

b.Increase in internet users

c.increase in digital content consumption

d.Increase in mobile phone users

20. Which concept of marketing is/are customer oriented?

a.All of the above

b.Old concept of marketing

c.Entity concept of business

d.Modern concept of marketing

21. Which one of the following phrases reflects the marketing concept?

a.This is what I make, won't you please buy it

b.Marketing should be viewed as hunting not gardening

c.This is what I want, won't you please make it

d.The supplier is a king in the market

22. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Voice Call

b.Test

c.Search engine marketing

d.Graphic

23. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Audience

b.Managers

c.Owners

d.None of these

24. In mobile marketing, the full form of LBS is __________.

a.Location-based service

b.List-based Servive

c.None of the above

d.Leas-based service

25. The societal marketing concept is most closely related to

a.Marketing interest

b.Politial interest

c.Societal Interest

d.None of the above

26. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1995

b.1987

c.1999

d.1990

27. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.None of the above

c.Supply creates its own defmand

d.Consumer is king

28. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Consumer

b.Market

c.Seller

d.Product

29. State which one is not a function of marketing?

a.Communicating

b.Identification of Customer need and wants

c.Guiding the funding agencies

d.Product planning and development

30. Which of the following is not included in the function of physical supply?

a.Packaging

b.Storage

c.Standardization

d.Transport

31. Which of the following is not specifically required by the search engines?

a.Keyword stuffing

b.Poor User experience

c.All of the above

d.Buying links

32. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.Regulatory bodies

b.The individual consumers

c.None of the above

d.The organization itself

33. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to customize the marketing messages to suit the needs of users of a particular location

b.You can run different campaigns based on the location of the mobile user

c.It allows you to personalize your marketing messages to the mobile user in a particular location

d.It enables brands to hyper-target their customers

34. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.All of the above

c.Web marketing

d.Social Media Marketing

35. Global marketing is a result of

a.Privatisation

b.Domestic charge

c.Globalization

d.All of the above

36. __________is the very essence of marketing.

a.Demand

b.Customer focus

c.Research

d.None of these

37. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.plan

b.Decide

c.Communicate

d.None of the above

38. Which of the following is involved in the digital marketing process?

a.RSA

b.Podcasting

c.Voice Broadcasting

d.All of the above

39. Which of the following steps are not involved in the environmental scanning?

a.Analysis of each of the key variable separately

b.Analysis of the decision

c.Identification of key decision factors

d.None of the above

40. The marketing manager’s internal interactions include all of the following except

a.Sales

b.Public Relation

c.Finance

d.Suppliers

41. The solution to price competition is to develop a differentiated:

a.Offer, delivery, and image

b.Product , Price, and promotion

c.International website

d.Package and label

42. What is the full form of "CIF"?

a.Cost Insurance Freight

b.Common Investing Folio

c.Cognitive Investment Fund

d.Commodity and Intermediate Funding

43. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Target Marketing

b.None of the above

c.Customization

d.Marketing myopia

44. The marketing concept embraces the notion of being

a.All of the above

b.Competition focused

c.Customer focused

d.Profitble

45. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Barter

c.Selling

d.Advertising

46. Market where there is no physical delivery of goods

a.Perfect market

b.None of these

c.Future market

d.Spot market

47. In marketing, selling and buying would be called the

a.Profit function

b.Primary Function

c.Exchange function

d.Secondary function

48. What is the full form of "GRP"?

a.Gross Rating Product

b.Going Rate Pricing

c.Gross Rating Point

d.Global Rating Price

49. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Interactive marketing

c.Direct Marketing

d.Electronic Marketing

50. Marketing is a process of converting the potential customers into …………..

a.None of these

b.Actual customers

c.Marketers

d.Prospective customers

51. Exchange concept of marketing deals with

a.Exchange of products between sellers and buyers covering distribution and price aspects

b.Achieving marketing success through product attribute

c.Mere appendage to production

d.Aggressively promote and push the products

52. Which of the following are essentially required to make a business case for content marketing?

a.Impact and Challenges

b.Objectives and KPIs

c.Industry best practices

d.All of the above

53. Under which concept do customers remain focussed?

a.Product

b.Marketing

c.Production

d.Selliing

54. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Stephen Morse

b.Philp Kotler

c.Neilsen

d.Neil Borden

55. Among the four P’s of marketing, place’ includes

a.Location of Cutlets

b.Public relation

c.Types of intermediaries

d.Both a and b

56. Question

a.Only I

b.Both I and II

c.Only II

d.Neither I nor II

57. Which of the following is incorrect about digital marketing?

a.Digital marketing requires electronic devices for promoting goods and services

b.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

c.Digital marketing can only be done offline

d.Digital marketing cannot be done offline

58. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Brand

b.All of the above

c.Customer service

d.Packaging

59. What is not true about digital marketing?

a.Digital marketing is often referred to as online marketing, internet marketing or web marketing

b.Digital marketing can be done online

c.Digital marketing is any form of marketing products or services that involves electronic devices

d.Digital marketing cannot be done online

60. Question

a.Only I

b.None of these

c.Both I and II

d.Only II

61. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Non Profit marketing

b.Digital marketing

c.Profit marketing

d.Virtual marketing

62. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Indirect email marketing

b.Spoofing

c.Spamming

d.Direct email marketing

63. What is the full form of "DMU"?

a.Decide on Market Utilization

b.Drive by Market Undivided

c.Dividend on Market Unit

d.Decision Making Unit

64. Which of the following metrics is used for tracking the status of email marketing?

a.Conversion Rate

b.Bounce Rate

c.All of the above

d.Open Rate

65. The four unique elements to services include:

a.Intangibility, inconsistency, inseparability, and inventory

b.Intangibility, independence, inseparability, and inventory

c.Independence, increase, inventory, and intangibility

d.Independence, intangibility, inventory, and inception

66. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.Yet another name of social media marketing.

b.A strategy that tries to appeal and recall its target audience.

c.A marketing strategy approach.

d.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

67. Creative marketing can be defined as __________.

a.A set of schemes undertaken by the organization for distributing the marketing material.

b.A marketing department entailing several employees.

c.The brand value of an organization.

d.The marketing content and its inventive aspect.

68. Conditions necessary for exchange are

a.All of the above

b.Each party must be in a position to communicate and deliver the Product

c.At least two parties must be involved

d.Each party must have something that interests the other

69. Question

a.Only II

b.I, II and III

c.All of these

d.I and II

70. Business markets are part of the company’s

a.Political Environment

b.Micro Environment

c.Macro Environment

d.Legal Environment

71. Warehousing is the sub-elements of

a.Promotion

b.Product

c.Distribution

d.None of these

72. Packaging is sub-element of

a.Product

b.Price

c.Distribution

d.Promotion

73. What is the full form of "STM"?

a.Social Test Module

b.Simulated Test Market

c.Social Trail Marketing

d.Social Terminal Media

74. Digital marketing includes____________

a.Rpodcasting

b.Voice Broadcast

c.Both a and b

d.RSA

75. The extended Ps of service marketing mix is:

a.People, Product, Place

b.Physical Evidence, Process, People

c.Product, Process, Physical Environment

d.Price Physical Evidence, Promotion

76. ........ is/are the ways to overcome marketing myopia

a.All of the above

b.Be customer led not product oriented

c.Market orientation should be permitted throughiut the organization

77. The first objective in marketing is

a.Brainstorming

b.Discovering the needs of perspective consumers

c.None of the above

d.Promotion of product to make consumers aware of its existene

78. What is standardisation?

a.None of the above

b.Characteristics of product

c.Marketing of product

d.Pricing of product

79. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Produce the cheapest possible oroduct

b.Try to reduce the cost of marketing

c.Keeo the consumer foremost in mine

d.Product the best possible product

80. Marketing environment consists of

a.None of the above

b.Set of interacting forces

c.External forces

d.Internal forces

81. What is the full form of "PEST"?

a.Political Economic Social Technological

b.Potential Economic Social Trading

c.Political Economic Security Technology

d.Product Exchange security Target

82. Which among the following come under ‘facilitating’ category of marketing functions?

a.None of these

b.Both a and b

c.Standardizing and grading, financing, risk taking, securing market information

d.Standardizing and grading

83. What is the full form of "MDF"?

a.Media Data Form

b.Market and Development Force

c.Department for Marketing

d.Maintain Dividend Factor

84. Modem concept of marketing consists of

a.Responsibility

b.Coordination

c.All of these

d.Decision

85. Which one of the following is not a controllable variable of marketing management?

a.Social Environment

b.Competitive Environment

c.Cultural Environment

d.Psychological environment

86. Social marketing concept is based upon.........

a.Large target market with active buyers

b.Customer satisfaction and customer welfare

c.Realization of Maximum profit through service of society

d.None of the above

87. Sub-division of marketing is called

a.None of the above

b.Market Segmentation

c.Division of marketing

d.Allocation of marketing

88. Marketing adds value to the product by performing following functions.

a.Transporting

b.Storing

c.Buying and selling

d.All of these

89. What is the basic property of a service which makes it different from a product?

a.Very expensive

b.Shape

c.Size

d.Intangibility

90. What is the full form of "BEP"?

a.Branded Export Trading

b.Business and Ecommerce Planning

c.Business and Ethics Platform

d.Break Even Point

91. The choice of marketing mix depends upon

a.All of the above

b.Marketing organization structure and information system

c.The marketing environment of the organization

d.Marketing Objectives

92. The price of a product must be relevant to the

a.Amount of profit the sellers can obtain

b.Utility or satisfaction it delivers to buyers

c.None of the above

d.Availability of substitutes

93. Which of the following is the correct abbreviation CMS?

a.Content Management System

b.Content Marketing System

c.Content Maintenance System

d.Content Maintenance Site

94. This P is not a part of the 7Ps of marketing mix?

a.Price

b.Purpose

c.People

d.Promotion

95. What is the full form of "CAC"?

a.Credit against Commodity

b.Cognitive Affective Conative

c.Command Against Credit

d.Credit for Artificial Code

96. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Customer, profits

b.Transaction, relationships

c.Profit, products

d.Relationships, transactions

97. How many main pillars of digital marketing?

a.2

b.1

c.3

d.4

98. The rural marketing is not required because

a.Rural people do not understand marketing

b.None of the above

c.It is not practical from the cost point of view

d.It is sheer wastage of time

99. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.Satisfying customers and increasing demand

c.Providing better quality products

d.All of the above

100. Markets which are organized and regulated by statutory measure are

a.World markets

b.Unregulated markets

c.Regulated Markets

d.None of these

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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