Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. The first objective in marketing is

a.Discovering the needs of perspective consumers

b.Promotion of product to make consumers aware of its existene

c.Brainstorming

d.None of the above

2. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Philp Kotler

b.Stephen Morse

c.Neilsen

d.Neil Borden

3. __________is the very essence of marketing.

a.Demand

b.Research

c.None of these

d.Customer focus

4. Which of the following is incorrect about digital marketing?

a.Digital marketing requires electronic devices for promoting goods and services

b.Digital marketing cannot be done offline

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing can only be done offline

5. Sub-division of marketing is called

a.Market Segmentation

b.Division of marketing

c.Allocation of marketing

d.None of the above

6. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Digital marketing

b.Non Profit marketing

c.Virtual marketing

d.Profit marketing

7. In marketing, selling and buying would be called the

a.Exchange function

b.Profit function

c.Primary Function

d.Secondary function

8. Conditions necessary for exchange are

a.All of the above

b.At least two parties must be involved

c.Each party must have something that interests the other

d.Each party must be in a position to communicate and deliver the Product

9. The price of a product must be relevant to the

a.Amount of profit the sellers can obtain

b.None of the above

c.Utility or satisfaction it delivers to buyers

d.Availability of substitutes

10. Marketing is often considered synonymous with

a.Sales promition

b.Advertising

c.Selling

d.All of these

11. Which of the following is involved in the digital marketing process?

a.Voice Broadcasting

b.Podcasting

c.RSA

d.All of the above

12. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.A total number of inbound links to a website's page.

b.The number of outbound links on the page that contains the inbound link to a page of a website.

c.The text depicting inbound links to a page of a website.

d.The subject matter of the site providing the inbound link to a page of a website.

13. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.Consumer

c.All of the above

d.Competions

14. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Direct Marketing

b.Indirect Marketing

c.Electronic Marketing

d.Interactive marketing

15. Which one of the following phrases reflects the marketing concept?

a.Marketing should be viewed as hunting not gardening

b.This is what I want, won't you please make it

c.The supplier is a king in the market

d.This is what I make, won't you please buy it

16. Question

a.None of these

b.Only I

c.Only II

d.Both I and II

17. Convenience goods are those which are

a.None of the above

b.Purchased frequency

c.Consumed easily

d.Distribution easily

18. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

b.Yet another name of social media marketing.

c.A marketing strategy approach.

d.A strategy that tries to appeal and recall its target audience.

19. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Seller

b.Consumer

c.Market

d.Product

20. State which one is not a function of marketing?

a.Identification of Customer need and wants

b.Guiding the funding agencies

c.Product planning and development

d.Communicating

21. The solution to price competition is to develop a differentiated:

a.Offer, delivery, and image

b.Product , Price, and promotion

c.International website

d.Package and label

22. What is the full form of "CAC"?

a.Credit against Commodity

b.Cognitive Affective Conative

c.Credit for Artificial Code

d.Command Against Credit

23. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.The product/service is available

c.A product represents that particular need

d.All of the above

24. Question

a.Neither I nor II

b.Both I and II

c.Only I

d.Only II

25. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Promotion

b.Product

c.Price

d.Distribution

26. Creative marketing can be defined as __________.

a.A marketing department entailing several employees.

b.The brand value of an organization.

c.The marketing content and its inventive aspect.

d.A set of schemes undertaken by the organization for distributing the marketing material.

27. Which of the following will lead to change in the marketing mix of a product?

a.Change in corporate/competitive strategy of the firm

b.Change in the organization or resource level of the firm

c.All of the above

d.Change in the product lines of the firm

28. Market where goods are transacted on the spot or immediately

a.Future market

b.Spot market

c.None of these

d.Perfect market

29. What is the full form of "STM"?

a.Simulated Test Market

b.Social Terminal Media

c.Social Trail Marketing

d.Social Test Module

30. The four unique elements to services include:

a.Intangibility, inconsistency, inseparability, and inventory

b.Intangibility, independence, inseparability, and inventory

c.Independence, intangibility, inventory, and inception

d.Independence, increase, inventory, and intangibility

31. Modem concept of marketing consists of

a.Responsibility

b.Decision

c.All of these

d.Coordination

32. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Transaction, relationships

b.Profit, products

c.Customer, profits

d.Relationships, transactions

33. Marketing environment consists of

a.Internal forces

b.Set of interacting forces

c.None of the above

d.External forces

34. Which one of the following is not a controllable variable of marketing management?

a.Cultural Environment

b.Psychological environment

c.Competitive Environment

d.Social Environment

35. How many main pillars of digital marketing?

a.3

b.2

c.4

d.1

36. Marketing is a process of converting the potential customers into …………..

a.None of these

b.Prospective customers

c.Actual customers

d.Marketers

37. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Graphic

b.Search engine marketing

c.Test

d.Voice Call

38. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Owners

b.Managers

c.None of these

d.Audience

39. The choice of marketing mix depends upon

a.The marketing environment of the organization

b.Marketing Objectives

c.Marketing organization structure and information system

d.All of the above

40. What is the full form of "CIF"?

a.Common Investing Folio

b.Cost Insurance Freight

c.Cognitive Investment Fund

d.Commodity and Intermediate Funding

41. What is standardisation?

a.None of the above

b.Pricing of product

c.Characteristics of product

d.Marketing of product

42. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Keeo the consumer foremost in mine

b.Produce the cheapest possible oroduct

c.Try to reduce the cost of marketing

d.Product the best possible product

43. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.None of the above

c.Leas-based service

d.Location-based service

44. Warehousing is the sub-elements of

a.Distribution

b.Product

c.None of these

d.Promotion

45. Which of the following steps are not involved in the environmental scanning?

a.Analysis of the decision

b.Analysis of each of the key variable separately

c.Identification of key decision factors

d.None of the above

46. What is the full form of "BEP"?

a.Business and Ecommerce Planning

b.Business and Ethics Platform

c.Branded Export Trading

d.Break Even Point

47. Packaging is sub-element of

a.Distribution

b.Product

c.Promotion

d.Price

48. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spoofing

b.Spamming

c.Direct email marketing

d.Indirect email marketing

49. Which of the following statements is true about the production era?

a.Consumer is king

b.Supply creates its own defmand

c.None of the above

d.Focus only on selling products to consumer

50. Marketing adds value to the product by performing following functions.

a.Buying and selling

b.Storing

c.Transporting

d.All of these

51. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Competitiors

c.Suppliers

d.Customers

52. Market where there is no physical delivery of goods

a.Future market

b.None of these

c.Perfect market

d.Spot market

53. Which concept of marketing is/are customer oriented?

a.All of the above

b.Old concept of marketing

c.Entity concept of business

d.Modern concept of marketing

54. Which of the following are essentially required to make a business case for content marketing?

a.All of the above

b.Industry best practices

c.Objectives and KPIs

d.Impact and Challenges

55. Which one of these statements is correct?

a.Around 25% of the global population is now on the Internet.

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.Online marketing professionals are paid 50% less than marketing professionals

d.98% of marketers affirm that offline and online marketing are merging

56. The extended Ps of service marketing mix is:

a.Product, Process, Physical Environment

b.People, Product, Place

c.Price Physical Evidence, Promotion

d.Physical Evidence, Process, People

57. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.All of the above

c.Social Media Marketing

d.Web marketing

58. _____________reduce the demand for a product or service and a temporary

a.Demarketing

b.Mega Marketing

c.Counter Marketing

d.None of the above

59. Among the four P’s of marketing, place’ includes

a.Public relation

b.Types of intermediaries

c.Both a and b

d.Location of Cutlets

60. The societal marketing concept is most closely related to

a.Societal Interest

b.Marketing interest

c.None of the above

d.Politial interest

61. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Direct Marketing

b.Interactive marketing

c.Internet Marketing

d.Electronic Marketing

62. Digital marketing includes____________

a.Rpodcasting

b.Voice Broadcast

c.RSA

d.Both a and b

63. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to customize the marketing messages to suit the needs of users of a particular location

b.It enables brands to hyper-target their customers

c.It allows you to personalize your marketing messages to the mobile user in a particular location

d.You can run different campaigns based on the location of the mobile user

64. What is the full form of "PEST"?

a.Potential Economic Social Trading

b.Product Exchange security Target

c.Political Economic Security Technology

d.Political Economic Social Technological

65. What is the full form of "GRP"?

a.Gross Rating Point

b.Going Rate Pricing

c.Gross Rating Product

d.Global Rating Price

66. ........ is/are the ways to overcome marketing myopia

a.Market orientation should be permitted throughiut the organization

b.Be customer led not product oriented

c.All of the above

67. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading, financing, risk taking, securing market information

b.None of these

c.Standardizing and grading

d.Both a and b

68. Markets which are organized and regulated by statutory measure are

a.None of these

b.World markets

c.Regulated Markets

d.Unregulated markets

69. What is the full form of "FMCG"?

a.Fast Moving Commodity Grains

b.Frequently Moving Commodity Goods

c.Fiscal Market and Commodity Gains

d.Fast Moving Consumer Goods

70. What are some examples of digital marketing?

a.Seacrh Engine Optimization

b.Social Media Marketing

c.All of the above

d.Search Engine Marketing

71. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Selling

b.Barter

c.Advertising

d.Marketing

72. What is the full form of "MDF"?

a.Department for Marketing

b.Maintain Dividend Factor

c.Media Data Form

d.Market and Development Force

73. Social marketing concept is based upon.........

a.Realization of Maximum profit through service of society

b.None of the above

c.Large target market with active buyers

d.Customer satisfaction and customer welfare

74. Exchange concept of marketing deals with

a.Aggressively promote and push the products

b.Mere appendage to production

c.Exchange of products between sellers and buyers covering distribution and price aspects

d.Achieving marketing success through product attribute

75. What is the full form of "DMU"?

a.Decision Making Unit

b.Decide on Market Utilization

c.Drive by Market Undivided

d.Dividend on Market Unit

76. Question

a.Only II

b.I and II

c.All of these

d.I, II and III

77. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Packaging

b.All of the above

c.Brand

d.Customer service

78. Which of the following is the correct abbreviation CMS?

a.Content Management System

b.Content Maintenance Site

c.Content Marketing System

d.Content Maintenance System

79. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1999

b.1990

c.1987

d.1995

80. The marketing manager’s internal interactions include all of the following except

a.Suppliers

b.Sales

c.Finance

d.Public Relation

81. Under which concept do customers remain focussed?

a.Product

b.Selliing

c.Marketing

d.Production

82. Which of the following is not included in the function of physical supply?

a.Transport

b.Storage

c.Packaging

d.Standardization

83. Which of the following is not specifically required by the search engines?

a.Keyword stuffing

b.All of the above

c.Poor User experience

d.Buying links

84. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.Providing better quality products

c.All of the above

d.Satisfying customers and increasing demand

85. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Motivation

b.Perception

c.Role Selection

d.Learning

86. Which among these is concerned with pricing policies for late entrants to a market.

a.Marketing research

b.Market penetration

c.Market Skimming

d.Market skills

87. Global marketing is a result of

a.All of the above

b.Domestic charge

c.Globalization

d.Privatisation

88. What is the basic property of a service which makes it different from a product?

a.Intangibility

b.Shape

c.Very expensive

d.Size

89. What is not true about digital marketing?

a.Digital marketing is often referred to as online marketing, internet marketing or web marketing

b.Digital marketing is any form of marketing products or services that involves electronic devices

c.Digital marketing can be done online

d.Digital marketing cannot be done online

90. The rural marketing is not required because

a.It is sheer wastage of time

b.None of the above

c.It is not practical from the cost point of view

d.Rural people do not understand marketing

91. This P is not a part of the 7Ps of marketing mix?

a.Price

b.Promotion

c.Purpose

d.People

92. Which of the following is not included in the function of physical supply?

a.Stapleton

b.N.H Borden

c.Phili Kotler

d.Albert W. Emery

93. The marketing concept embraces the notion of being

a.All of the above

b.Competition focused

c.Customer focused

d.Profitble

94. Business markets are part of the company’s

a.Macro Environment

b.Legal Environment

c.Micro Environment

d.Political Environment

95. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Communicate

b.None of the above

c.Decide

d.plan

96. Myopia means

a.Short sightedness

b.Proactive

c.Far-sightedness

d.None of the above

97. Digital marketing is becoming very popular due to the?

a.All of the above

b.Increase in mobile phone users

c.increase in digital content consumption

d.Increase in internet users

98. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Marketing myopia

b.None of the above

c.Customization

d.Target Marketing

99. Which of the following metrics is used for tracking the status of email marketing?

a.Open Rate

b.Bounce Rate

c.Conversion Rate

d.All of the above

100. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.None of the above

b.The organization itself

c.The individual consumers

d.Regulatory bodies

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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