Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. Marketing is a process of converting the potential customers into …………..

a.Prospective customers

b.Marketers

c.None of these

d.Actual customers

2. Which of the following steps are not involved in the environmental scanning?

a.Analysis of the decision

b.None of the above

c.Identification of key decision factors

d.Analysis of each of the key variable separately

3. Global marketing is a result of

a.Privatisation

b.All of the above

c.Globalization

d.Domestic charge

4. Business markets are part of the company’s

a.Micro Environment

b.Legal Environment

c.Macro Environment

d.Political Environment

5. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Indirect email marketing

b.Spamming

c.Spoofing

d.Direct email marketing

6. What is the full form of "STM"?

a.Social Terminal Media

b.Simulated Test Market

c.Social Trail Marketing

d.Social Test Module

7. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Product

b.Market

c.Consumer

d.Seller

8. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Try to reduce the cost of marketing

b.Keeo the consumer foremost in mine

c.Produce the cheapest possible oroduct

d.Product the best possible product

9. Warehousing is the sub-elements of

a.Promotion

b.Distribution

c.None of these

d.Product

10. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Decide

b.Communicate

c.None of the above

d.plan

11. Question

a.None of these

b.Only II

c.Both I and II

d.Only I

12. Market where there is no physical delivery of goods

a.Future market

b.None of these

c.Spot market

d.Perfect market

13. Which one of these statements is correct?

a.98% of marketers affirm that offline and online marketing are merging

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.Around 25% of the global population is now on the Internet.

d.Online marketing professionals are paid 50% less than marketing professionals

14. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.Yet another name of social media marketing.

b.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

c.A marketing strategy approach.

d.A strategy that tries to appeal and recall its target audience.

15. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1987

b.1990

c.1995

d.1999

16. ........ is/are the ways to overcome marketing myopia

a.All of the above

b.Be customer led not product oriented

c.Market orientation should be permitted throughiut the organization

17. The societal marketing concept is most closely related to

a.Marketing interest

b.Politial interest

c.Societal Interest

d.None of the above

18. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Managers

b.Audience

c.Owners

d.None of these

19. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.Regulatory bodies

b.None of the above

c.The organization itself

d.The individual consumers

20. Which among these is concerned with pricing policies for late entrants to a market.

a.Market Skimming

b.Market skills

c.Marketing research

d.Market penetration

21. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Suppliers

c.Competitiors

d.Customers

22. Modem concept of marketing consists of

a.Decision

b.All of these

c.Coordination

d.Responsibility

23. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to personalize your marketing messages to the mobile user in a particular location

b.It allows you to customize the marketing messages to suit the needs of users of a particular location

c.You can run different campaigns based on the location of the mobile user

d.It enables brands to hyper-target their customers

24. Sub-division of marketing is called

a.None of the above

b.Division of marketing

c.Allocation of marketing

d.Market Segmentation

25. Under which concept do customers remain focussed?

a.Selliing

b.Marketing

c.Production

d.Product

26. Among the four P’s of marketing, place’ includes

a.Public relation

b.Types of intermediaries

c.Both a and b

d.Location of Cutlets

27. The rural marketing is not required because

a.Rural people do not understand marketing

b.It is sheer wastage of time

c.None of the above

d.It is not practical from the cost point of view

28. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Search engine marketing

b.Voice Call

c.Test

d.Graphic

29. What is the full form of "FMCG"?

a.Frequently Moving Commodity Goods

b.Fiscal Market and Commodity Gains

c.Fast Moving Consumer Goods

d.Fast Moving Commodity Grains

30. Which of the following is not included in the function of physical supply?

a.Transport

b.Storage

c.Packaging

d.Standardization

31. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Direct Marketing

b.Interactive marketing

c.Electronic Marketing

d.Internet Marketing

32. Which one of the following is not a controllable variable of marketing management?

a.Social Environment

b.Competitive Environment

c.Psychological environment

d.Cultural Environment

33. Marketing environment consists of

a.Internal forces

b.Set of interacting forces

c.None of the above

d.External forces

34. What is the full form of "GRP"?

a.Gross Rating Point

b.Global Rating Price

c.Gross Rating Product

d.Going Rate Pricing

35. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Barter

c.Advertising

d.Selling

36. Marketing is often considered synonymous with

a.Sales promition

b.All of these

c.Advertising

d.Selling

37. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.None of the above

b.Marketing myopia

c.Customization

d.Target Marketing

38. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Interactive marketing

b.Direct Marketing

c.Indirect Marketing

d.Electronic Marketing

39. Which of the following are essentially required to make a business case for content marketing?

a.Objectives and KPIs

b.All of the above

c.Impact and Challenges

d.Industry best practices

40. Exchange concept of marketing deals with

a.Exchange of products between sellers and buyers covering distribution and price aspects

b.Aggressively promote and push the products

c.Achieving marketing success through product attribute

d.Mere appendage to production

41. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Promotion

b.Product

c.Distribution

d.Price

42. Which of the following will lead to change in the marketing mix of a product?

a.Change in the organization or resource level of the firm

b.All of the above

c.Change in the product lines of the firm

d.Change in corporate/competitive strategy of the firm

43. Which of the following is/are objective(s) of marketing?

a.Providing better quality products

b.Satisfying customers and increasing demand

c.All of the above

d.Satisfying customers and increasing demand

44. The marketing manager’s internal interactions include all of the following except

a.Public Relation

b.Suppliers

c.Sales

d.Finance

45. Creative marketing can be defined as __________.

a.A marketing department entailing several employees.

b.The marketing content and its inventive aspect.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.The brand value of an organization.

46. Digital marketing includes____________

a.RSA

b.Rpodcasting

c.Both a and b

d.Voice Broadcast

47. In mobile marketing, the full form of LBS is __________.

a.List-based Servive

b.Location-based service

c.Leas-based service

d.None of the above

48. Which of the following is the correct abbreviation CMS?

a.Content Marketing System

b.Content Maintenance Site

c.Content Management System

d.Content Maintenance System

49. The solution to price competition is to develop a differentiated:

a.Offer, delivery, and image

b.Product , Price, and promotion

c.Package and label

d.International website

50. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Stephen Morse

b.Philp Kotler

c.Neil Borden

d.Neilsen

51. What is the basic property of a service which makes it different from a product?

a.Shape

b.Very expensive

c.Size

d.Intangibility

52. Digital marketing is becoming very popular due to the?

a.Increase in mobile phone users

b.increase in digital content consumption

c.Increase in internet users

d.All of the above

53. _____________reduce the demand for a product or service and a temporary

a.None of the above

b.Mega Marketing

c.Counter Marketing

d.Demarketing

54. What is the full form of "CIF"?

a.Cost Insurance Freight

b.Common Investing Folio

c.Cognitive Investment Fund

d.Commodity and Intermediate Funding

55. How many main pillars of digital marketing?

a.3

b.2

c.4

d.1

56. In marketing, selling and buying would be called the

a.Profit function

b.Primary Function

c.Secondary function

d.Exchange function

57. The choice of marketing mix depends upon

a.The marketing environment of the organization

b.Marketing organization structure and information system

c.Marketing Objectives

d.All of the above

58. The price of a product must be relevant to the

a.Utility or satisfaction it delivers to buyers

b.Availability of substitutes

c.None of the above

d.Amount of profit the sellers can obtain

59. Convenience goods are those which are

a.None of the above

b.Purchased frequency

c.Distribution easily

d.Consumed easily

60. __________is the very essence of marketing.

a.Demand

b.None of these

c.Research

d.Customer focus

61. Which of the following is involved in the digital marketing process?

a.RSA

b.All of the above

c.Voice Broadcasting

d.Podcasting

62. Which one of the following phrases reflects the marketing concept?

a.Marketing should be viewed as hunting not gardening

b.The supplier is a king in the market

c.This is what I make, won't you please buy it

d.This is what I want, won't you please make it

63. The marketing concept embraces the notion of being

a.Profitble

b.Competition focused

c.Customer focused

d.All of the above

64. Marketing adds value to the product by performing following functions.

a.Transporting

b.Storing

c.All of these

d.Buying and selling

65. State which one is not a function of marketing?

a.Identification of Customer need and wants

b.Guiding the funding agencies

c.Product planning and development

d.Communicating

66. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Role Selection

b.Motivation

c.Perception

d.Learning

67. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.A total number of inbound links to a website's page.

b.The number of outbound links on the page that contains the inbound link to a page of a website.

c.The text depicting inbound links to a page of a website.

d.The subject matter of the site providing the inbound link to a page of a website.

68. This P is not a part of the 7Ps of marketing mix?

a.Purpose

b.Price

c.Promotion

d.People

69. What is the full form of "CAC"?

a.Cognitive Affective Conative

b.Credit for Artificial Code

c.Credit against Commodity

d.Command Against Credit

70. What is the full form of "BEP"?

a.Break Even Point

b.Business and Ethics Platform

c.Branded Export Trading

d.Business and Ecommerce Planning

71. Market where goods are transacted on the spot or immediately

a.Perfect market

b.None of these

c.Future market

d.Spot market

72. Which of the following metrics is used for tracking the status of email marketing?

a.Open Rate

b.Bounce Rate

c.Conversion Rate

d.All of the above

73. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Non Profit marketing

b.Profit marketing

c.Digital marketing

d.Virtual marketing

74. Packaging is sub-element of

a.Price

b.Distribution

c.Product

d.Promotion

75. Which of the following is incorrect about digital marketing?

a.Digital marketing requires electronic devices for promoting goods and services

b.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

c.Digital marketing cannot be done offline

d.Digital marketing can only be done offline

76. The extended Ps of service marketing mix is:

a.Physical Evidence, Process, People

b.People, Product, Place

c.Product, Process, Physical Environment

d.Price Physical Evidence, Promotion

77. Which of the following is not included in the function of physical supply?

a.Albert W. Emery

b.N.H Borden

c.Stapleton

d.Phili Kotler

78. What is the full form of "DMU"?

a.Dividend on Market Unit

b.Decide on Market Utilization

c.Decision Making Unit

d.Drive by Market Undivided

79. What is the full form of "MDF"?

a.Maintain Dividend Factor

b.Market and Development Force

c.Department for Marketing

d.Media Data Form

80. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Profit, products

b.Transaction, relationships

c.Customer, profits

d.Relationships, transactions

81. Myopia means

a.Proactive

b.Short sightedness

c.Far-sightedness

d.None of the above

82. Question

a.All of these

b.Only II

c.I, II and III

d.I and II

83. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.All of the above

c.Consumer

d.Competions

84. The first objective in marketing is

a.Discovering the needs of perspective consumers

b.Promotion of product to make consumers aware of its existene

c.None of the above

d.Brainstorming

85. What is not true about digital marketing?

a.Digital marketing is often referred to as online marketing, internet marketing or web marketing

b.Digital marketing cannot be done online

c.Digital marketing is any form of marketing products or services that involves electronic devices

d.Digital marketing can be done online

86. Social marketing concept is based upon.........

a.None of the above

b.Large target market with active buyers

c.Realization of Maximum profit through service of society

d.Customer satisfaction and customer welfare

87. The need or want for a particular product becomes a demand, when

a.The product/service is available

b.All of the above

c.A product represents that particular need

d.It is backed by buying power

88. Markets which are organized and regulated by statutory measure are

a.None of these

b.World markets

c.Regulated Markets

d.Unregulated markets

89. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.None of the above

c.Supply creates its own defmand

d.Consumer is king

90. Which of the following is the correct depiction of Digital Marketing?

a.Web marketing

b.Email marketing

c.Social Media Marketing

d.All of the above

91. Which concept of marketing is/are customer oriented?

a.Entity concept of business

b.Modern concept of marketing

c.Old concept of marketing

d.All of the above

92. What are some examples of digital marketing?

a.Social Media Marketing

b.Search Engine Marketing

c.Seacrh Engine Optimization

d.All of the above

93. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Brand

b.Customer service

c.Packaging

d.All of the above

94. Conditions necessary for exchange are

a.All of the above

b.Each party must have something that interests the other

c.Each party must be in a position to communicate and deliver the Product

d.At least two parties must be involved

95. What is the full form of "PEST"?

a.Political Economic Social Technological

b.Political Economic Security Technology

c.Potential Economic Social Trading

d.Product Exchange security Target

96. Which of the following is not specifically required by the search engines?

a.Keyword stuffing

b.All of the above

c.Buying links

d.Poor User experience

97. Which among the following come under ‘facilitating’ category of marketing functions?

a.Both a and b

b.Standardizing and grading, financing, risk taking, securing market information

c.None of these

d.Standardizing and grading

98. What is standardisation?

a.None of the above

b.Pricing of product

c.Marketing of product

d.Characteristics of product

99. The four unique elements to services include:

a.Intangibility, independence, inseparability, and inventory

b.Independence, intangibility, inventory, and inception

c.Intangibility, inconsistency, inseparability, and inventory

d.Independence, increase, inventory, and intangibility

100. Question

a.Both I and II

b.Neither I nor II

c.Only I

d.Only II

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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