Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Produce the cheapest possible oroduct

b.Keeo the consumer foremost in mine

c.Try to reduce the cost of marketing

d.Product the best possible product

2. Digital marketing includes____________

a.Rpodcasting

b.Both a and b

c.Voice Broadcast

d.RSA

3. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Marketing System

c.Content Maintenance System

d.Content Management System

4. Myopia means

a.Far-sightedness

b.None of the above

c.Short sightedness

d.Proactive

5. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.Supply creates its own defmand

c.Consumer is king

d.None of the above

6. Which one of the following phrases reflects the marketing concept?

a.The supplier is a king in the market

b.Marketing should be viewed as hunting not gardening

c.This is what I make, won't you please buy it

d.This is what I want, won't you please make it

7. Which of the following is not included in the function of physical supply?

a.Transport

b.Storage

c.Standardization

d.Packaging

8. Which of the following metrics is used for tracking the status of email marketing?

a.All of the above

b.Conversion Rate

c.Bounce Rate

d.Open Rate

9. Which among the following come under ‘facilitating’ category of marketing functions?

a.None of these

b.Both a and b

c.Standardizing and grading

d.Standardizing and grading, financing, risk taking, securing market information

10. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Electronic Marketing

b.Interactive marketing

c.Internet Marketing

d.Direct Marketing

11. Which of the following is involved in the digital marketing process?

a.RSA

b.Podcasting

c.Voice Broadcasting

d.All of the above

12. What are some examples of digital marketing?

a.Seacrh Engine Optimization

b.Search Engine Marketing

c.Social Media Marketing

d.All of the above

13. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Selling

b.Marketing

c.Barter

d.Advertising

14. Under which concept do customers remain focussed?

a.Product

b.Production

c.Selliing

d.Marketing

15. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Audience

b.None of these

c.Owners

d.Managers

16. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.Web marketing

c.All of the above

d.Social Media Marketing

17. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.Satisfying customers and increasing demand

c.All of the above

d.Providing better quality products

18. Which one of the following is not a controllable variable of marketing management?

a.Competitive Environment

b.Social Environment

c.Cultural Environment

d.Psychological environment

19. In mobile marketing, the full form of LBS is __________.

a.Location-based service

b.None of the above

c.List-based Servive

d.Leas-based service

20. How many main pillars of digital marketing?

a.3

b.4

c.1

d.2

21. Which of the following is not specifically required by the search engines?

a.Keyword stuffing

b.Poor User experience

c.Buying links

d.All of the above

22. Which of the following are essentially required to make a business case for content marketing?

a.Objectives and KPIs

b.Industry best practices

c.All of the above

d.Impact and Challenges

23. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Product

b.Promotion

c.Price

d.Distribution

24. What is the full form of "CIF"?

a.Common Investing Folio

b.Commodity and Intermediate Funding

c.Cost Insurance Freight

d.Cognitive Investment Fund

25. Social marketing concept is based upon.........

a.Customer satisfaction and customer welfare

b.Realization of Maximum profit through service of society

c.None of the above

d.Large target market with active buyers

26. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.All of the above

c.Competions

d.Consumer

27. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.plan

b.Decide

c.None of the above

d.Communicate

28. What is the full form of "GRP"?

a.Global Rating Price

b.Going Rate Pricing

c.Gross Rating Point

d.Gross Rating Product

29. The extended Ps of service marketing mix is:

a.Physical Evidence, Process, People

b.Product, Process, Physical Environment

c.People, Product, Place

d.Price Physical Evidence, Promotion

30. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.All of the above

b.Brand

c.Customer service

d.Packaging

31. What is not true about digital marketing?

a.Digital marketing cannot be done online

b.Digital marketing is often referred to as online marketing, internet marketing or web marketing

c.Digital marketing can be done online

d.Digital marketing is any form of marketing products or services that involves electronic devices

32. Which of the following steps are not involved in the environmental scanning?

a.Analysis of each of the key variable separately

b.Analysis of the decision

c.Identification of key decision factors

d.None of the above

33. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1987

b.1999

c.1990

d.1995

34. Modem concept of marketing consists of

a.Coordination

b.All of these

c.Responsibility

d.Decision

35. Which one of these statements is correct?

a.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

b.98% of marketers affirm that offline and online marketing are merging

c.Online marketing professionals are paid 50% less than marketing professionals

d.Around 25% of the global population is now on the Internet.

36. This P is not a part of the 7Ps of marketing mix?

a.Promotion

b.Purpose

c.Price

d.People

37. _____________reduce the demand for a product or service and a temporary

a.Mega Marketing

b.Counter Marketing

c.None of the above

d.Demarketing

38. Sub-division of marketing is called

a.Allocation of marketing

b.Division of marketing

c.Market Segmentation

d.None of the above

39. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Stephen Morse

b.Neil Borden

c.Neilsen

d.Philp Kotler

40. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Test

b.Voice Call

c.Graphic

d.Search engine marketing

41. ........ is/are the ways to overcome marketing myopia

a.All of the above

b.Market orientation should be permitted throughiut the organization

c.Be customer led not product oriented

42. Markets which are organized and regulated by statutory measure are

a.Unregulated markets

b.World markets

c.None of these

d.Regulated Markets

43. The price of a product must be relevant to the

a.Availability of substitutes

b.Amount of profit the sellers can obtain

c.None of the above

d.Utility or satisfaction it delivers to buyers

44. State which one is not a function of marketing?

a.Guiding the funding agencies

b.Identification of Customer need and wants

c.Communicating

d.Product planning and development

45. Conditions necessary for exchange are

a.All of the above

b.At least two parties must be involved

c.Each party must have something that interests the other

d.Each party must be in a position to communicate and deliver the Product

46. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.Regulatory bodies

b.The individual consumers

c.None of the above

d.The organization itself

47. The societal marketing concept is most closely related to

a.Politial interest

b.Marketing interest

c.None of the above

d.Societal Interest

48. The rural marketing is not required because

a.None of the above

b.Rural people do not understand marketing

c.It is sheer wastage of time

d.It is not practical from the cost point of view

49. Question

a.Neither I nor II

b.Only I

c.Only II

d.Both I and II

50. What is the full form of "MDF"?

a.Media Data Form

b.Department for Marketing

c.Maintain Dividend Factor

d.Market and Development Force

51. What is the full form of "CAC"?

a.Cognitive Affective Conative

b.Credit for Artificial Code

c.Credit against Commodity

d.Command Against Credit

52. Which of the following is not included in the function of physical supply?

a.Stapleton

b.N.H Borden

c.Albert W. Emery

d.Phili Kotler

53. In marketing, selling and buying would be called the

a.Exchange function

b.Secondary function

c.Primary Function

d.Profit function

54. The four unique elements to services include:

a.Intangibility, inconsistency, inseparability, and inventory

b.Independence, increase, inventory, and intangibility

c.Independence, intangibility, inventory, and inception

d.Intangibility, independence, inseparability, and inventory

55. Marketing is often considered synonymous with

a.Sales promition

b.Selling

c.All of these

d.Advertising

56. The marketing manager’s internal interactions include all of the following except

a.Finance

b.Sales

c.Public Relation

d.Suppliers

57. Which concept of marketing is/are customer oriented?

a.Modern concept of marketing

b.Entity concept of business

c.All of the above

d.Old concept of marketing

58. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Suppliers

b.Competitiors

c.All of these

d.Customers

59. Which among these is concerned with pricing policies for late entrants to a market.

a.Marketing research

b.Market skills

c.Market penetration

d.Market Skimming

60. What is standardisation?

a.Marketing of product

b.Characteristics of product

c.Pricing of product

d.None of the above

61. Which of the following is incorrect about digital marketing?

a.Digital marketing cannot be done offline

b.Digital marketing requires electronic devices for promoting goods and services

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing can only be done offline

62. Exchange concept of marketing deals with

a.Achieving marketing success through product attribute

b.Exchange of products between sellers and buyers covering distribution and price aspects

c.Mere appendage to production

d.Aggressively promote and push the products

63. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.Yet another name of social media marketing.

b.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

c.A strategy that tries to appeal and recall its target audience.

d.A marketing strategy approach.

64. The solution to price competition is to develop a differentiated:

a.Package and label

b.International website

c.Offer, delivery, and image

d.Product , Price, and promotion

65. Question

a.Only II

b.All of these

c.I and II

d.I, II and III

66. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Profit, products

b.Customer, profits

c.Transaction, relationships

d.Relationships, transactions

67. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The number of outbound links on the page that contains the inbound link to a page of a website.

b.The subject matter of the site providing the inbound link to a page of a website.

c.A total number of inbound links to a website's page.

d.The text depicting inbound links to a page of a website.

68. Digital marketing is becoming very popular due to the?

a.Increase in mobile phone users

b.All of the above

c.increase in digital content consumption

d.Increase in internet users

69. Market where goods are transacted on the spot or immediately

a.Perfect market

b.None of these

c.Spot market

d.Future market

70. The marketing concept embraces the notion of being

a.All of the above

b.Customer focused

c.Profitble

d.Competition focused

71. Market where there is no physical delivery of goods

a.Future market

b.None of these

c.Perfect market

d.Spot market

72. Warehousing is the sub-elements of

a.Product

b.Distribution

c.Promotion

d.None of these

73. Global marketing is a result of

a.Domestic charge

b.All of the above

c.Privatisation

d.Globalization

74. Marketing environment consists of

a.Set of interacting forces

b.External forces

c.Internal forces

d.None of the above

75. Question

a.Both I and II

b.Only I

c.None of these

d.Only II

76. Marketing adds value to the product by performing following functions.

a.Storing

b.Transporting

c.All of these

d.Buying and selling

77. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spoofing

b.Direct email marketing

c.Indirect email marketing

d.Spamming

78. The need or want for a particular product becomes a demand, when

a.The product/service is available

b.All of the above

c.It is backed by buying power

d.A product represents that particular need

79. The choice of marketing mix depends upon

a.The marketing environment of the organization

b.Marketing organization structure and information system

c.Marketing Objectives

d.All of the above

80. Which of the following will lead to change in the marketing mix of a product?

a.All of the above

b.Change in corporate/competitive strategy of the firm

c.Change in the product lines of the firm

d.Change in the organization or resource level of the firm

81. What is the full form of "PEST"?

a.Political Economic Security Technology

b.Potential Economic Social Trading

c.Product Exchange security Target

d.Political Economic Social Technological

82. Creative marketing can be defined as __________.

a.A marketing department entailing several employees.

b.The brand value of an organization.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.The marketing content and its inventive aspect.

83. Location is a unique feature of Mobile Marketing because ____________

a.You can run different campaigns based on the location of the mobile user

b.It allows you to personalize your marketing messages to the mobile user in a particular location

c.It enables brands to hyper-target their customers

d.It allows you to customize the marketing messages to suit the needs of users of a particular location

84. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Marketing myopia

b.None of the above

c.Customization

d.Target Marketing

85. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Profit marketing

b.Digital marketing

c.Non Profit marketing

d.Virtual marketing

86. What is the full form of "DMU"?

a.Decide on Market Utilization

b.Dividend on Market Unit

c.Decision Making Unit

d.Drive by Market Undivided

87. What is the basic property of a service which makes it different from a product?

a.Shape

b.Very expensive

c.Intangibility

d.Size

88. The first objective in marketing is

a.Discovering the needs of perspective consumers

b.Promotion of product to make consumers aware of its existene

c.None of the above

d.Brainstorming

89. Packaging is sub-element of

a.Distribution

b.Price

c.Promotion

d.Product

90. Among the four P’s of marketing, place’ includes

a.Both a and b

b.Public relation

c.Types of intermediaries

d.Location of Cutlets

91. Marketing is a process of converting the potential customers into …………..

a.None of these

b.Actual customers

c.Marketers

d.Prospective customers

92. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Electronic Marketing

b.Direct Marketing

c.Interactive marketing

d.Indirect Marketing

93. What is the full form of "FMCG"?

a.Fiscal Market and Commodity Gains

b.Fast Moving Commodity Grains

c.Fast Moving Consumer Goods

d.Frequently Moving Commodity Goods

94. Business markets are part of the company’s

a.Macro Environment

b.Micro Environment

c.Political Environment

d.Legal Environment

95. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Seller

b.Product

c.Market

d.Consumer

96. Convenience goods are those which are

a.Purchased frequency

b.None of the above

c.Distribution easily

d.Consumed easily

97. What is the full form of "STM"?

a.Simulated Test Market

b.Social Terminal Media

c.Social Test Module

d.Social Trail Marketing

98. What is the full form of "BEP"?

a.Business and Ethics Platform

b.Business and Ecommerce Planning

c.Break Even Point

d.Branded Export Trading

99. __________is the very essence of marketing.

a.Research

b.None of these

c.Customer focus

d.Demand

100. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Motivation

b.Role Selection

c.Learning

d.Perception

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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