Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

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1. Marketing environment consists of

a.Internal forces

b.Set of interacting forces

c.None of the above

d.External forces

2. What are some examples of digital marketing?

a.Seacrh Engine Optimization

b.Search Engine Marketing

c.Social Media Marketing

d.All of the above

3. Global marketing is a result of

a.Globalization

b.Privatisation

c.All of the above

d.Domestic charge

4. What is the basic property of a service which makes it different from a product?

a.Very expensive

b.Shape

c.Size

d.Intangibility

5. The first objective in marketing is

a.Discovering the needs of perspective consumers

b.Brainstorming

c.None of the above

d.Promotion of product to make consumers aware of its existene

6. Digital marketing is becoming very popular due to the?

a.increase in digital content consumption

b.All of the above

c.Increase in mobile phone users

d.Increase in internet users

7. What is the full form of "STM"?

a.Social Trail Marketing

b.Social Test Module

c.Social Terminal Media

d.Simulated Test Market

8. Warehousing is the sub-elements of

a.Distribution

b.None of these

c.Product

d.Promotion

9. Exchange concept of marketing deals with

a.Mere appendage to production

b.Exchange of products between sellers and buyers covering distribution and price aspects

c.Achieving marketing success through product attribute

d.Aggressively promote and push the products

10. The marketing manager’s internal interactions include all of the following except

a.Sales

b.Suppliers

c.Finance

d.Public Relation

11. Packaging is sub-element of

a.Promotion

b.Price

c.Distribution

d.Product

12. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Perception

b.Role Selection

c.Motivation

d.Learning

13. ........ is/are the ways to overcome marketing myopia

a.Be customer led not product oriented

b.Market orientation should be permitted throughiut the organization

c.All of the above

14. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Voice Call

b.Test

c.Graphic

d.Search engine marketing

15. Marketing adds value to the product by performing following functions.

a.Storing

b.All of these

c.Transporting

d.Buying and selling

16. Digital marketing includes____________

a.Rpodcasting

b.Both a and b

c.RSA

d.Voice Broadcast

17. Which one of these statements is correct?

a.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

b.Around 25% of the global population is now on the Internet.

c.98% of marketers affirm that offline and online marketing are merging

d.Online marketing professionals are paid 50% less than marketing professionals

18. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Customers

c.Competitiors

d.Suppliers

19. In mobile marketing, the full form of LBS is __________.

a.None of the above

b.List-based Servive

c.Leas-based service

d.Location-based service

20. Which of the following is incorrect about digital marketing?

a.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

b.Digital marketing can only be done offline

c.Digital marketing cannot be done offline

d.Digital marketing requires electronic devices for promoting goods and services

21. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.A total number of inbound links to a website's page.

b.The subject matter of the site providing the inbound link to a page of a website.

c.The number of outbound links on the page that contains the inbound link to a page of a website.

d.The text depicting inbound links to a page of a website.

22. What is not true about digital marketing?

a.Digital marketing can be done online

b.Digital marketing is any form of marketing products or services that involves electronic devices

c.Digital marketing is often referred to as online marketing, internet marketing or web marketing

d.Digital marketing cannot be done online

23. The rural marketing is not required because

a.It is sheer wastage of time

b.None of the above

c.It is not practical from the cost point of view

d.Rural people do not understand marketing

24. Marketing is a process of converting the potential customers into …………..

a.Marketers

b.None of these

c.Actual customers

d.Prospective customers

25. Which one of the following is not a controllable variable of marketing management?

a.Cultural Environment

b.Psychological environment

c.Competitive Environment

d.Social Environment

26. What is the full form of "BEP"?

a.Break Even Point

b.Branded Export Trading

c.Business and Ethics Platform

d.Business and Ecommerce Planning

27. What is the full form of "PEST"?

a.Potential Economic Social Trading

b.Political Economic Security Technology

c.Political Economic Social Technological

d.Product Exchange security Target

28. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Product the best possible product

b.Keeo the consumer foremost in mine

c.Produce the cheapest possible oroduct

d.Try to reduce the cost of marketing

29. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading

b.None of these

c.Standardizing and grading, financing, risk taking, securing market information

d.Both a and b

30. Which of the following steps are not involved in the environmental scanning?

a.None of the above

b.Analysis of the decision

c.Analysis of each of the key variable separately

d.Identification of key decision factors

31. The price of a product must be relevant to the

a.Utility or satisfaction it delivers to buyers

b.None of the above

c.Amount of profit the sellers can obtain

d.Availability of substitutes

32. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1987

b.1995

c.1990

d.1999

33. Modem concept of marketing consists of

a.Decision

b.All of these

c.Responsibility

d.Coordination

34. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.All of the above

c.Competions

d.Consumer

35. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Decide

b.plan

c.None of the above

d.Communicate

36. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Advertising

b.Barter

c.Selling

d.Marketing

37. What is the full form of "MDF"?

a.Media Data Form

b.Maintain Dividend Factor

c.Department for Marketing

d.Market and Development Force

38. In marketing, selling and buying would be called the

a.Profit function

b.Primary Function

c.Secondary function

d.Exchange function

39. What is the full form of "FMCG"?

a.Fiscal Market and Commodity Gains

b.Frequently Moving Commodity Goods

c.Fast Moving Consumer Goods

d.Fast Moving Commodity Grains

40. Among the four P’s of marketing, place’ includes

a.Both a and b

b.Location of Cutlets

c.Types of intermediaries

d.Public relation

41. State which one is not a function of marketing?

a.Identification of Customer need and wants

b.Guiding the funding agencies

c.Product planning and development

d.Communicating

42. Convenience goods are those which are

a.Distribution easily

b.None of the above

c.Purchased frequency

d.Consumed easily

43. Which of the following is/are objective(s) of marketing?

a.Satisfying customers and increasing demand

b.All of the above

c.Satisfying customers and increasing demand

d.Providing better quality products

44. What is the full form of "CAC"?

a.Credit against Commodity

b.Credit for Artificial Code

c.Command Against Credit

d.Cognitive Affective Conative

45. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Market

b.Seller

c.Product

d.Consumer

46. Which of the following is not specifically required by the search engines?

a.Buying links

b.Poor User experience

c.Keyword stuffing

d.All of the above

47. __________is the very essence of marketing.

a.None of these

b.Research

c.Customer focus

d.Demand

48. Business markets are part of the company’s

a.Macro Environment

b.Political Environment

c.Micro Environment

d.Legal Environment

49. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

b.A strategy that tries to appeal and recall its target audience.

c.Yet another name of social media marketing.

d.A marketing strategy approach.

50. Markets which are organized and regulated by statutory measure are

a.None of these

b.Unregulated markets

c.Regulated Markets

d.World markets

51. The extended Ps of service marketing mix is:

a.People, Product, Place

b.Physical Evidence, Process, People

c.Product, Process, Physical Environment

d.Price Physical Evidence, Promotion

52. Which among these is concerned with pricing policies for late entrants to a market.

a.Market penetration

b.Marketing research

c.Market Skimming

d.Market skills

53. The choice of marketing mix depends upon

a.Marketing organization structure and information system

b.The marketing environment of the organization

c.All of the above

d.Marketing Objectives

54. Question

a.Both I and II

b.Only II

c.None of these

d.Only I

55. Question

a.Both I and II

b.Neither I nor II

c.Only II

d.Only I

56. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Interactive marketing

b.Electronic Marketing

c.Indirect Marketing

d.Direct Marketing

57. Sub-division of marketing is called

a.Market Segmentation

b.None of the above

c.Allocation of marketing

d.Division of marketing

58. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Customer service

b.Packaging

c.Brand

d.All of the above

59. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The organization itself

b.None of the above

c.The individual consumers

d.Regulatory bodies

60. The need or want for a particular product becomes a demand, when

a.The product/service is available

b.All of the above

c.A product represents that particular need

d.It is backed by buying power

61. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Management System

c.Content Maintenance System

d.Content Marketing System

62. What is the full form of "GRP"?

a.Global Rating Price

b.Gross Rating Product

c.Gross Rating Point

d.Going Rate Pricing

63. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Neil Borden

b.Stephen Morse

c.Philp Kotler

d.Neilsen

64. The marketing concept embraces the notion of being

a.Profitble

b.Customer focused

c.Competition focused

d.All of the above

65. What is standardisation?

a.Marketing of product

b.None of the above

c.Pricing of product

d.Characteristics of product

66. Which of the following are essentially required to make a business case for content marketing?

a.Impact and Challenges

b.Industry best practices

c.Objectives and KPIs

d.All of the above

67. Under which concept do customers remain focussed?

a.Production

b.Selliing

c.Marketing

d.Product

68. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.All of the above

c.Social Media Marketing

d.Web marketing

69. Which concept of marketing is/are customer oriented?

a.Old concept of marketing

b.Entity concept of business

c.Modern concept of marketing

d.All of the above

70. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Profit marketing

b.Digital marketing

c.Virtual marketing

d.Non Profit marketing

71. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.None of the above

c.Consumer is king

d.Supply creates its own defmand

72. Which of the following is not included in the function of physical supply?

a.Albert W. Emery

b.N.H Borden

c.Stapleton

d.Phili Kotler

73. Conditions necessary for exchange are

a.Each party must be in a position to communicate and deliver the Product

b.All of the above

c.At least two parties must be involved

d.Each party must have something that interests the other

74. The solution to price competition is to develop a differentiated:

a.International website

b.Package and label

c.Offer, delivery, and image

d.Product , Price, and promotion

75. Social marketing concept is based upon.........

a.Realization of Maximum profit through service of society

b.Customer satisfaction and customer welfare

c.None of the above

d.Large target market with active buyers

76. Which of the following is involved in the digital marketing process?

a.RSA

b.All of the above

c.Voice Broadcasting

d.Podcasting

77. _____________reduce the demand for a product or service and a temporary

a.Mega Marketing

b.Demarketing

c.Counter Marketing

d.None of the above

78. What is the full form of "DMU"?

a.Dividend on Market Unit

b.Drive by Market Undivided

c.Decision Making Unit

d.Decide on Market Utilization

79. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Interactive marketing

c.Electronic Marketing

d.Direct Marketing

80. What is the full form of "CIF"?

a.Cost Insurance Freight

b.Cognitive Investment Fund

c.Common Investing Folio

d.Commodity and Intermediate Funding

81. Market where there is no physical delivery of goods

a.Future market

b.Perfect market

c.None of these

d.Spot market

82. The societal marketing concept is most closely related to

a.Societal Interest

b.None of the above

c.Politial interest

d.Marketing interest

83. Market where goods are transacted on the spot or immediately

a.Perfect market

b.Spot market

c.Future market

d.None of these

84. Which of the following metrics is used for tracking the status of email marketing?

a.Conversion Rate

b.Bounce Rate

c.Open Rate

d.All of the above

85. Myopia means

a.None of the above

b.Proactive

c.Short sightedness

d.Far-sightedness

86. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.Owners

b.None of these

c.Managers

d.Audience

87. Question

a.Only II

b.All of these

c.I and II

d.I, II and III

88. Which of the following will lead to change in the marketing mix of a product?

a.All of the above

b.Change in corporate/competitive strategy of the firm

c.Change in the organization or resource level of the firm

d.Change in the product lines of the firm

89. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Marketing myopia

b.Target Marketing

c.Customization

d.None of the above

90. How many main pillars of digital marketing?

a.2

b.1

c.4

d.3

91. This P is not a part of the 7Ps of marketing mix?

a.Promotion

b.Purpose

c.Price

d.People

92. Creative marketing can be defined as __________.

a.The marketing content and its inventive aspect.

b.A marketing department entailing several employees.

c.A set of schemes undertaken by the organization for distributing the marketing material.

d.The brand value of an organization.

93. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spoofing

b.Direct email marketing

c.Spamming

d.Indirect email marketing

94. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Relationships, transactions

b.Profit, products

c.Transaction, relationships

d.Customer, profits

95. Which of the following is not included in the function of physical supply?

a.Standardization

b.Storage

c.Transport

d.Packaging

96. Location is a unique feature of Mobile Marketing because ____________

a.You can run different campaigns based on the location of the mobile user

b.It allows you to customize the marketing messages to suit the needs of users of a particular location

c.It enables brands to hyper-target their customers

d.It allows you to personalize your marketing messages to the mobile user in a particular location

97. The four unique elements to services include:

a.Independence, intangibility, inventory, and inception

b.Intangibility, independence, inseparability, and inventory

c.Independence, increase, inventory, and intangibility

d.Intangibility, inconsistency, inseparability, and inventory

98. Which one of the following phrases reflects the marketing concept?

a.This is what I want, won't you please make it

b.This is what I make, won't you please buy it

c.The supplier is a king in the market

d.Marketing should be viewed as hunting not gardening

99. Marketing is often considered synonymous with

a.Selling

b.All of these

c.Sales promition

d.Advertising

100. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Distribution

b.Product

c.Price

d.Promotion

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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