Tanvi Sharma

9 years ago

Marketing MCQ Test 5 | Marketing Free Online Tests | 20 MCQs with Answers

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Question 1 of 20

1. Question
5 points
Marketing Myopia is a state in which a marketer is:
- Preoccupied with product and selling and ignores customer
- customer oriented
- Sales oriented
- None of the above
- All the above
Correct

Incorrect
Question 2 of 20

2. Question
5 points
Micro economics is concerned with

A) Optimal production decisions
B) Optimal resource allocation
C) Pricing policy
- Only (A)
- Only (B)
- Only (C)
- Both (A) & (B)
- All (A), (B) & (C)
Correct

Incorrect
Question 3 of 20

3. Question
5 points
Government economic policy based on taxation and public expenditure is known as :
- Monetary policy
- Fiscal policy
- Economic policy
- Spending policy
- None of these
Correct

Incorrect
Question 4 of 20

4. Question
5 points
Advertising and sales promotion, public relations are three of the five tools of the promotion mix. The other two are:
- Personal selling, direct marketing
- Home banking, internet banking
- Neither of the above
- Physical evidence and people
- None of the above
Correct

Incorrect
Question 5 of 20

5. Question
5 points
There are ___ stages in the buyers readiness level
- Three
- Four
- Five
- Six
- All the above
Correct

Incorrect
Question 6 of 20

6. Question
5 points
Directing marketing does not cover ____:
- Online Marketing
- Public relations
- Personal selling
- catalogue marketing
- None of the above
Correct

Incorrect
Question 7 of 20

7. Question
5 points
Some banks are appointing _____ for their asset products
- Direct selling agents
- Marketing executors
- Special officers
- All the above
- None of these
Correct

Incorrect
Question 8 of 20

8. Question
5 points
The major risk in outsourcing in banking business is:
- Credit risk
- Exchange risk
- Concentration risk
- Reputation risk
- None of above
Correct

Incorrect
Question 9 of 20

9. Question
5 points
Who issues the guidelines for Outsourcing in Banks?
- SEBI
- IRDA
- RBI
- All the above
- None of these
Correct

Incorrect
Question 10 of 20

10. Question
5 points
Changes required in today’s marketing are:
- To have an investment rather than an expense view of the world
- To move from "share of market" mindset to "share of customer"
- To move from being "product centric" business to "customer centric" business
- Only A & B
- All A,B,C
Correct

Incorrect
Question 11 of 20

11. Question
5 points
HNI stands for:
- Hindustan National Investment
- High National Investment
- High Net worth Individual
- None of the above
- Any of the above
Correct

Incorrect
Question 12 of 20

12. Question
5 points
Which of the following aggressive strategy is without direction?
- Reactor
- Analyzer
- Defender
- Prospector
Correct

Incorrect
Question 13 of 20

13. Question
5 points
Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
- Mid-term planning
- Short-term planning
- Annual market planning
- Strategic market planning
Correct

Incorrect
Question 14 of 20

14. Question
5 points
Which of the following involves designing and manufacturing the container or wrapper for a product?
- Labeling
- Packaging
- Branding
- Product line
Correct

Incorrect
Question 15 of 20

15. Question
5 points
Identify the sales promotion technique in which price of a product is temporally reduces to increase sales.
- Contests
- Coupons
- Loss leader
- Free samples
Correct

Incorrect
Question 16 of 20

16. Question
5 points
Which of the following is a type of price discrimination in which price varies according to quantity sold?
- First degree discrimination
- Second degree discrimination
- Third degree discrimination
- Fourth degree discrimination
Correct

Incorrect
Question 17 of 20

17. Question
5 points
Relationship marketing is also known as:
- Brand marketing
- Value marketing
- Loyalty marketing
- Experiential marketing
Correct

Incorrect
Question 18 of 20

18. Question
5 points
Which of the following is NOT an objective of discounts?
- Reward valuable customers
- Reward competitors
- Move out-of-date stock
- Increase short-term sales
Correct

Incorrect
Question 19 of 20

19. Question
5 points
Market price is also known as:
- Effective price
- List price
- Retail price
- Wholesaler price
Correct

Incorrect
Question 20 of 20

20. Question
5 points
Which of the following is NOT an aggressiveness strategy?
- Harvesting
- Building
- Intensification
- Holding
Correct

Incorrect

Take More Tests in Marketing/Banking:

Banking Awareness	Marketing Awareness
Test 1	Test 1
Test 2	Test 2
Test 3	Test 3
Test 4	Test 4
Test 5	Test 5

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