Tanvi Sharma

9 years ago

Marketing MCQ Test 2 | Marketing Free Online Tests | 20 MCQs with Answers

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Question 1 of 20

1. Question
5 points
Which is customer and society-oriented concept of marketing?
- Product Concept of Marketing
- Society Marketing Concept
- Product Concept
- Marketing Concept
Correct

Incorrect
Question 2 of 20

2. Question
5 points
USP in marketing means ________.
- Unique Selling Practices
- Uniform Selling Practices
- United Sales Person
- Unique Selling Proposition
- Useful Sales Person
Correct

Incorrect
Question 3 of 20

3. Question
5 points
The balance sheet of an organisation gives information regarding _________.
- Result of operations for a particular period
- The financial position as on a particular date
- The operating efficiency of the firm
- Financial position during a particular period
- The operating health of the firm
Correct

Incorrect
Question 4 of 20

4. Question
5 points
Mixed Economy means _________.
- Co-existence of small and large industries
- Promoting both Agriculture and Industries in the economy
- Co-existence of public and private sectors
- Co-existence of rich and poor
Correct

Incorrect
Question 5 of 20

5. Question
5 points
‘Smart Money’ is a term used for _________
- Internet Banking
- Credit Card
- Cash with Bank
- Cash with Public
Correct

Incorrect
Question 6 of 20

6. Question
5 points
Hindustan lever launched Surf Excel and Surf Excelmatic. This is a ______ type of branding strategy:
- Line Extension
- Brand Extension
- New Brand
- Multi-Brand
- All the above
Correct

Incorrect
Question 7 of 20

7. Question
5 points
ESOP stands for ___________.
- Efficient Service of Promises
- Employees Service Option Projects
- Effective System of Projects
- Employees Stock Option Plan
- Essential Security of Police
Correct

Incorrect
Question 8 of 20

8. Question
5 points
Sales are declining, profits are declining and competition is increasing. These indicate that the product may be in:
- Introduction stage
- Decline stage
- growth stage
- All the above
- None of the above
Correct

Incorrect
Question 9 of 20

9. Question
5 points
If an existing product has to grow in an existing market, what should be the strategy:
- Product development
- Diversification
- Market development
- Market penetration
- None of these
Correct

Incorrect
Question 10 of 20

10. Question
5 points
Idea Screening is the first stage of:
- New product development
- Diversification
- Product modification
- None of the above
- All the above
Correct

Incorrect
Question 11 of 20

11. Question
5 points
The three layers of packaging are:
- Primary, secondary, tertiary packaging
- Primary, secondary and shipping packaging
- Shipping, inner and outer packing
- None of the above
- All the above
Correct

Incorrect
Question 12 of 20

12. Question
5 points
The objectives of price can be:
- Profit
- Market share
- cash flow
- All the above
- None of the above
Correct

Incorrect
Question 13 of 20

13. Question
5 points
In the English auction system, there is one seller and many buyers. Many times the seller_____.
- Sets floor or minimum price
- Sets ceiling or maximum price
- Gives discount if buyers form a group
- All the above
- None of the above
Correct

Incorrect
Question 14 of 20

14. Question
5 points
Customerisation means
- Promotion
- Goods offer
- Sales
- Relation
- None of these
Correct

Incorrect
Question 15 of 20

15. Question
5 points
Mark-up pricing is a pricing ________ while as Geographic pricing is a pricing ________ :
- Method, Strategy
- Strategy, method
- Process, Policy
- Policy, Process
- None of these
Correct

Incorrect
Question 16 of 20

16. Question
5 points
According to product life cycle theory, the profit is maximum in ________.
- Developed stage
- Early stage
- Matured stage
- Declined stage
- None of these
Correct

Incorrect
Question 17 of 20

17. Question
5 points
Who is called a Referral __________
- Sales person
- All customers
- Lead provided by operation staff
- Calling the existing purchasers
- All purchasers
Correct

Incorrect
Question 18 of 20

18. Question
5 points
SWOT Analysis refers to _________.
- Marketing tool to understand constraints and potentials of self and competitor
- External environment analysis
- Internal environment analysis
- Strategic planning for selling product
- South-west organisation for trade
Correct

Incorrect
Question 19 of 20

19. Question
5 points
DSA in marketing means ___________.
- Direct Selling Agent
- Delivery Staff Agency
- Direct Supplier Agent
- Distribution and Supply Agency
- Driving Sales Ahead
Correct

Incorrect
Question 20 of 20

20. Question
5 points
SBU means:
- Strategic Business Uses
- Strategic Business Unit
- Strategic Business Utility
- None of these
- All the above
Correct

Incorrect

Take More Tests in Marketing/Banking:

Banking Awareness	Marketing Awareness
Test 1	Test 1
Test 2	Test 2
Test 3	Test 3
Test 4	Test 4
Test 5	Test 5

For answers to the quiz see the video below

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« Marketing MCQ Test 3 | Marketing Free Online Tests | 20 MCQs with Answers

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Tanvi Sharma:

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