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Marketing Myopia is a state in which a marketer is:
Micro economics is concerned with
A) Optimal production decisions
B) Optimal resource allocation
C) Pricing policy
Government economic policy based on taxation and public expenditure is known as :
Advertising and sales promotion, public relations are three of the five tools of the promotion mix. The other two are:
There are ___ stages in the buyers readiness level
Directing marketing does not cover ____:
Some banks are appointing _____ for their asset products
The major risk in outsourcing in banking business is:
Who issues the guidelines for Outsourcing in Banks?
Changes required in today’s marketing are:
HNI stands for:
Which of the following aggressive strategy is without direction?
Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
Which of the following involves designing and manufacturing the container or wrapper for a product?
Identify the sales promotion technique in which price of a product is temporally reduces to increase sales.
Which of the following is a type of price discrimination in which price varies according to quantity sold?
Relationship marketing is also known as:
Which of the following is NOT an objective of discounts?
Market price is also known as:
Which of the following is NOT an aggressiveness strategy?